Cloud Computing Trends End User Perspective

Cloud Computing Trends End User Perspective A Clear Look Throught the Cloud Presentation developed for:

Agenda 1 - What is going on? 2 - Understanding the Cloud 3 - Cloud Computing: the real scenario 4 - Cloud Computing: a look ahead 5 - Competitive Landscape 6 - Final Words

Economical stability in some countries will leverage IT investments in the region ,[object Object],[object Object],[object Object],[object Object],Economic Landscape IT Investments Competitive Environment Government Incentives Regulation Demand Source: Frost & Sullivan

After a slow year, the horizon is promising to the region The macroeconomic consistency presented by some countries in the region before the global economic downturn in 2009, was an important factor that decreased the impact in the region. GDP 2010 GDP 2011 5.2% Latin America – GPD Growth GPD Forecast - 2011 7.6% 6.8% 6.7% 4.5% USD 3.97 Trillion USD 4.17 Trillion Source: Frost & Sullivan, World Bank, Cepal

And the IT department is always facing the same challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology was a fundamental piece in the cost saving objectives of companies in 2010 ( Not Raking) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software as a Service (SaaS) Consists in the software distribution whereas a company provides maintenance, support and client’s operation during the service contracted period. Platform as a Service (PaaS) Its primary use is focused on providing a complete solution for application development and launching and Web services that are fully available online. S3 Infrastructure as a Service (IaaS) It provides to the customer a computing infrastructure as a service, using mostly virtualization. The client attains resources from an outside vendor such as hosting, computing capacity, maintenance and network management Market Definitions

Cloud Computing encompasses major advantages from other past IT architectures and services Cloud computing is a flexible and scalable shared and/or private environment in which third-party suppliers or in-house architectures use virtualization technologies to create and distribute computing resources to customers on an as-needed basis, via the Internet browser. ,[object Object],[object Object],Cloud Computing Characteristics Distributed computing Pay per Use Browser-based client √ IT Architectures √ √ √ √ √ √ √ Cloud Computing Utility Computing Grid Computing Virtualization Tecnologies Software as a Service Platform as a Service √ Web Services

An impressive 20% of the companies in Latam had an excellent understanding of the Cloud Computing concept Market Knowledge and Awareness – Latin America N = 110. Source: Frost & Sullivan ,[object Object],[object Object]

3 – Cloud Computing: the real scenario

T he economic unrest experienced in 2009 made CIOs want to know more about Cloud Computing Current Market Adoption – Latin America N = 110. Source: Frost & Sullivan ,[object Object]

The concept of cloud computing encompasses significant promises Current Market Adoption ,[object Object],[object Object],Brazil Mexico Colombia Companies that already adopted the cloud computing concept 25% Companies without any type of cloud computing solution 75%

Whilst public clouds suit small and medium companies’, enterprises demand private environments Current Market Adoption – Latin America N = 110, Source: Frost & Sullivan ,[object Object],[object Object]

Enterprises in Latam are starting the cloud adoption in the application level Current Market Adoption – Latin America N = 110, Source: Frost & Sullivan ,[object Object],[object Object]

Database solutions was by far the most participative with an 82.4 percent penetration Top Cloud Computing Solutions and Services - 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Application Platform Infrastructure 85% 30% 60%

4 – Cloud Computing: a look ahead

Cloud Computing is clearly going to witness significant growth in the short-term in Latam Frost & Sullivan Future Market Adoption (2011 and 2012) – Latam ,[object Object],[object Object]

Security is King to the enterprise segment ,[object Object],[object Object],Market Drivers – Cloud Computing – Latam Top mentions in order of importance IT cost reductions Business Continuity Operational elasticity Faster “time-to-market” Market Restraints – Cloud Computing – Latam Top mentions in order of importance Security & Privacy Lack of Knowledge and Awareness Internet Constraints Loss of Control Source: Frost & Sullivan

Cloud Computing providers still have key challenges to overcome in this market Lack of clear regulations No clear pricing structures Lack of knowledge on offers Government participation Standardize offers Strong marketing and comm. strategy

Potential Verticals for Cloud Computing Providers in the Region Oil & Gas Mining Energy Utilities

Quality is already an integral part of the offer and decision making is beyond the IT department ,[object Object],[object Object],Key Attributes Considered in the Selection of a Cloud Computing Provider –Latin America 77.5% 65.0% 42.5% 40.0% 27.5% 25.0% 20.0% 12.5% 7.5% 20.0% N = 110, Source: Frost & Sullivan

Global players are the major participants within the cloud computing market ,[object Object],[object Object],Cloud Computing Providers Preferred by Respondents (Latam), 2010 10% 10% 10% 15% 20% 45% 50% 65% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SAP Amazon Unisys Oracle Salesforce HP Google Microsoft IBM

Telcos have huge opportunity to attend SMB segment in the region Broadband + ,[object Object],[object Object],[object Object],[object Object],[object Object],With IT Partner

IT Service Players have to Shift from Providers to Partners 1 – Understand your client’s business! The CFO wants to see the return over the investment. 2 – Security, Price, and Market Experience. Those are key attributes to focus on. Quality is already default. 3 – Focus are on: e-commerce and storage (infrastructure), ERP, CRM, and BI (applications), application testing (platform).

CIO: Strategic Role within Organization Rol de IT/Telecomunicaciones en las Empresas CIO, CTO: More strategic role within Organization Align IT area to Bussiness Customer Focus Loyalty More Wallet Share Market Share Support to increase productivity Support to reduce costs and reduce risks

Frost & Sullivan Marcelo Ruiz IT & Communications Global Consulting Director and Country Manager Colombia Frost & Sullivan Tel: 571 6292729 [email_address]

Cloud Computing Trends End User Perspective

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