The document summarizes an upcoming conference on using geological and geophysical data to optimize drilling and completions strategies in unconventional plays in the Permian Basin. The two-day conference in Houston, Texas will feature over 20 expert speakers from leading Permian Basin energy companies. Day one will focus on using data to optimize strategies in key plays like the Wolfcamp, Bone Spring, and Spraberry formations. Day two will focus on using well logs, core samples, and reservoir data to improve productivity. Topics will include seismic analysis, mapping faults and fractures, geosteering, and integrating petrophysical properties to predict productivity.

1. The First Dedicated Forum For Permian Basin Geology & Geophysics
Professionals Working In Unconventional Plays
Analyzing How E&Ps In The Permian Basin Are
Using Geological & Geophysical
Data To Maximize Productivity
Optimize Drilling Completions Strategies
In The Wolfcamp, Spraberry, Bone Spring, Cline
Other Key Permian Basin Formations
Key Issues To Be Discussed Include:
July 15-16, 2014 | Houston | Texas
Darryl James
VP Exploration
Tall City Exploration
M Follow us @UnconventOilGas
www.permian-geology-geophysics-2014.com
Register By Friday
May 16, 2014
SAVE
$400
• PLAY BY PLAY ANALYSIS: Explaining how geological geophysical
information is being used to optimize productivity in plays including the:
• WOLFCAMP
• BONE SPRING
• SPRABERRY
• CLINE
• USING SEISMIC IN THE PERMIAN BASIN: Evaluating how operators are using
seismic data to identify productive well locations optimize completions in
Permian Basin plays
• MAPPING FAULTS NATURAL FRACTURES: Determining how operators are
modeling faults natural fractures using this information to plan drilling
completions strategy maximize productivity in Permian Basin plays
• WELL LOGGING CORE SAMPLING: Understanding how to integrate data
from well logs core samples to build a reservoir description that helps
improve the performance of the field
• MATCHING PETROPHYSICAL AND GEOMECHANICAL PROPERTIES TO
PRODUCTIVITY: Explaining how porosity permeability distributions, grain
size, maturity, organic richness, oil in place and brittleness are being used to
accurately predict the productivity of Permian Basin reservoirs
Keith Skaar
VP Exploration
Element Petroleum
Organized By:
FEATURING 20 + EXPERT SPEAKERS INCLUDING:
Randy Nickerson
VP Exploration
Caza Petroleum
Bill Fairhurst
VP Exploration
Eagle Oil Gas Co.
John Worrall
Partner
Manzano Energy
Mayank Malik
Formation Testing SME
Chevron
Zhipeng Liu
Petrophysicist
Kinder Morgan
David Grace
Business Development
Exploration Manager
ExL Petroleum

2. Need to generate new sales leads, launch a new
product, engage key decision makers, build new
future business relationships in key markets, or
simply educate the industry about a new product?
Then you need to exhibit at the Permian Basin
Geology Geophysics Congress 2014. Our busy
exhibit area is an integral part of the Congress and
is of genuine practical value to delegates, who are
looking for new solutions and technologies.
Exhibiting at the congress will help you position
yourself as a market leader and centre of excellence
to the key decision makers in the industry.
For further information, please contact:
info@american-business-conferences.com
or + (1) 800 721 3915
Register By Friday
May 16, 2014
SAVE
$400
www.permian-geology-geophysics-2014.com (1) 800 721 3915 info@american-business-conferences.com
As operators in the Permian Basin increasingly
turn their attention towards unconventional
plays including the Wolfcamp, Bone Spring,
Spraberry and Cline, geologists, geophysicists
and petrophysicists working in the region are
finding themselves faced with a fresh set of
challenges.
With key acreage positions now secured
and many sweet spots already identified,
geoscientists working in the Permian Basin’s
unconventional plays are now looking towards
using geological geophysical data to
maximize well productivity optimize
drilling completions strategies.
Organized in collaboration with leading
Permian Basin EPs, the inaugural Permian
Basin Geology Geophysics Congress
2014 (July 15 - 16, Houston, Texas) will be
the first EP led technical forum specifically
designed for geologists, geophysicist and
petrophysicists working in unconventional
plays in the Permian Basin.
Leading EPs in the Permian Basin will
provide 20+ brand new case studies providing
practical solutions from real life experience in
incorporating geological and geophysical
data into successful drilling and completions
strategies that maximize well productivity.
Day One will focus on the use of geological
and geophysical data in relation to drilling and
completions strategies in the Permian Basin.
The day will start by examining the play-by-play
analysis of the geological and geophysical
strategies that are having most success in
maximizing productivity in the Wolfcamp,
Bone Spring, Cline and Spraberry plays.
These technical sessions will include an analysis
of finding optimal zones within sweet spots;
the use of both 3D seismic and microseismic;
the mapping of faults and natural fractures
and the varying geosteering methods being put
to use in the Permian, all to determine the best
drilling completions strategy.
Day Two will focus on the use of geological,
geophysical and petrophysical data
for building a reservoir description that
engenders reliable EUR calculations and
well productivity. The day will commence by
addressing the use of well logs, core samples
and sequence stratigraphy in the field. These
technical undertakings will be evaluated in
detail, particularly on where they are being
used efficiently and effectively by operators to
maximize well productivity. The day will progress
with a break down of the petrophysical and
geomechanical properties that are being used
by operators and how these properties - from
Porosity, Permeability and Grain Size to
Maturity, Oil In Place and Brittleness - are
being used to helpfully navigate operators
towards their most productive results in the
Permian Basin.
The event will be an unmissable opportunity
for any geoscience professional working in
unconventional plays in the Permian Basin to
learn from their peers on the practical geological
and geophysical strategies that are cost-
effectively maximizing productivity throughout
the basin’s hottest plays.
Venue Information:
George R. Brown Convention Center
Houston First Corporation
1001 Avenida de las Americas
Houston Texas 77010 USA
Tel: 800-427-4697
Web: www.houstonconventionctr.com
Sponsorship And Exhibition Opportunities
Geoscience Manager, Le Norman Operating LLC
“One of the best congresses I’ve ever attended. I learned
something from every presentation”
VP Geoscience, Liberty Resources LLC
“Great way to get up to speed quickly on multiple shale plays”
Associate Geologist, Brigham Resources
“Looking forward to attending again next year”

3. USING GEOLOGICAL GEOPHYSICAL DATA TO OPTIMIZE DRILLING COMPLETIONS
Explaining How Geological Geophysical Data Is Being Correlated To Productivity In The Key Permian
Basin Plays Used To Optimize Drilling Completions Strategies
Day 1
Tuesday July 15, 2014
8.30 Chair’s Opening Remarks
WOLFCAMP FOCUS
8.40 Understanding How Operators Are Using
Geological Geophysical Data To Optimize Drilling
Completions Strategies In The Wolfcamp
• Examining how information on faults and natural
fractures has been used to help maximize the
productivity of Wolfcamp operations
• Evaluating the success of using 3D seismic data and
microseismic to optimize completions strategies in
the Wolfcamp
• Explaining how bore hole imaging has been used in
the Wolfcamp to determine optimal horizontal
stress directions
• Providing examples of techniques that have been
used to identify the most productive zones within
sweet spots in the Wolfcamp
9.00 CASE STUDY A: Bill Fairhurst, Vice President
Exploration, Eagle Oil Gas
9.30 Question Answer Session
9.40 CASE STUDY B: David Grace, Business
Development Exploration Manager, ExL Petroleum
10.10 Question Answer Session
10.20 Morning Refreshments Served In Exhibition
Showcase Area
BONE SPRING FOCUS
10.30 Providing A Case Study On How Data From Core
Analysis Well Logs Has Been Integrated To Maximize
Productivity In The Bone Spring
• Analyzing how geological information has been used
to determine optimal horizontal drilling orientation
• Specifying how data from open hole logs have
been used to maximize the productivity of Bone
Spring wells
• Determining optimal strategies for using core data to
predict productivity and optimize Bone Spring drilling
and completions
• Explaining which types of petrophysical data are
proving most useful in finding the best locations for
placing wells in the Bone Spring wells
10.30 CASE STUDY A: Randy Nickerson, Vice President
Exploration, Caza Oil Gas
11.00 Question Answer Session
11.10 CASE STUDY B: John Worrall, Co-Owner,
Manzano Energy Partners
11.40 Question Answer Session
SPRABERRY PANEL
11.50 Panel Discussion: Evaluating Which Geological
Criteria Are Proving Most Useful In Identifying Optimal
Pay Zones In The Spraberry Formation
This session will consist of a panel discussion between
several of the speaker faculty before opening up to
extended question and answer from the audience. Key
points of focus will include:
• Examining the importance of porosity and
permeability in predicting the productivity of targets
in the Spraberry
• Determining which combination of rock types and
grain sizes are proving most productive in
the Spraberry
• Determining whether depth and pressure values are
proving to be reliable indicators of productivity in the
Spraberry
• Evaluating how oil in place has been calculated in
Spraberry wells and how key it was to making the
decision to drill
• Panel Discussion Amongst Speaker Faculty
12.20 Extended Question And Answer Session
12.30 Networking Lunch Served In Exhibition
Showcase Area
CLINE FOCUS
1.30 Explaining Geological Geophysical Strategies
For Identifying Exploiting Horizontal Targets In The
Cline Shale
• Evaluating how geological and geophysical variables
have been correlated to productivity to determine
optimal horizontal targets for Cline shale operations
• Understanding how operators in the Cline shale
are dealing with the variability and heterogeneity of
reservoirs across the lateral length
• Examining which logging tools are working best for
horizontals in the Cline shale
• Gaining insight into how geological information has
been used to determine the maximum and minimum
horizontal stress directions
ChrisFaulkner,CEO,BreitlingEnergy
2.00 Question Answer Session
SWEET SPOTS
Examining Strategies For Finding The Optimal Zones Within
Sweet Spots In The Permian Basin
SWEET SPOTS
2.10 Explaining How Mapping Techniques, Logs,
Seismic Microseismic Can Be Used To Identify
Sweetspots Optimize Completions In The Wolfcamp
• Explaining how to use data on brittleness, kerogen
content, TOC, porosity, permeability and mineralogy to
identify sweet spots in the Wolfcamp
• Integrating data from core anlaysis, wireline logs, mug
logs and computed logs to map the pay thickness
• Using logs to optimizing perf-clusters based on
lithology, brittleness and organics
• Providing examples of how seismic, microseismic and
geosteering can be used to optimize well productivity
in the Wolfcamp
A.DarrylJames,VPExploration,TallCityExploration
USING SEISMIC IN THE PERMIAN BASIN
Evaluating How Operators Are Using Seismic Data To Identify
Productive Well Locations Optimize Completions In Permian
Basin Plays
3D SEISMIC
2.50 Examining How 3D Seismic Is Being Used In
Permian Basin Plays To Identify The Most Productive
Locations For Wells
• Analyzing which seismic attributes are valuable pre-
drill indicators of reservoir properties
• Understanding which seismic attributes have been
shown to correlate to good well EURs
• Identifying how geophysical data from 3D seismic can
be integrated with geological data to optimally identify
sweet spots
• Evaluating how successful the use of seismic inversion
has been in the Permian and what kind of data quality
is required to use it
• Explaining how to use AVO to analyze pre-stack for the
purpose of modeling amplitude vs. offset anomalies
• Determining how seismic can be used to avoid
carbonate areas in order to target unconventional
prospects
TimothySmith,President,PetroLucrum
3.20 Question Answer Session
3.30 Afternoon Refreshments Served In Exhibition
Showcase Area
MICROSEISMIC
4.00 Determining How Microseismic Can Be Used To
Observe Track The Creation Of Fractures In Permian
Basin Reservoirs How This Can Help Optimize
Completions Strategy
• Examining the extent to which microseismic is
working in unconventional plays in the Permian Basin
• Understanding what practical impact microseismic is
having on optimizing productivity during completions
• Gaining insight into how microseismic data can be
related to OBMI and FMI image logs
• Evaluating whether microseismic is worth the extra
expense it incurs in terms of the value of the date it
yields
TimothySmith,President,PetroLucrum
4.30 Question Answer Session
MAPPING FAULTS NATURAL FRACTURES
Determining How Operators Are Modelling Faults Natural
Fractures Using This Information To Optimize Drilling
Completions Strategy Maximize Productivity In
Permian Basin Plays
MICROFRACTURING IN TIGHT ROCKS
4.40 Assessing The Optimal Microfracturing Strategies
In Tight Rocks Of The Delaware Basin To Understand
Their Impact On Well Productivity
• Discussing a microfracturing case study from the
Delaware Basin
• Comparing microfracture testing vs fracture
injection testing
• Using image logs to identify induced fractures
• Integrating results with sonic logs to optimize
completion design
MayankMalik,FormationTestingSME,Chevron
5.10 Question Answer Session
GEOSTEERING IN THE PERMIAN BASIN
Providing Updates On Which Geosteering Strategies Are
Helping Optimize Horizontal Drilling Operations In The
Permian Basin
GEOSTEERING
4.50 Detailing Which Geosteering Techniques Are
Working Best In The Permian Basin For Staying In The
Zone Whilst Drilling
• Explaining which geosteering methods have had the
most practical success in improving productivity in
Permian Basin operations
• Understanding the pros and cons of using gamma ray
information to steer and survey data whilst drilling
• Analyzing the benefits of using surface analysis of drill
cuttings to provide data for improved geosteering
• Determining whether the use of geosteering during
drilling is worth the extra expense or whether good
enough results can be achieved without it
5.20 Question Answer Session
5.20 Chair’s Closing Remarks End Of Day 1
5.30 - 6.30 Networking Drinks Reception In Exhibition
Showcase Area
www.permian-geology-geophysics-2014.com (1) 800 721 3915 info@american-business-conferences.com

4. 8.50 Chair’s Opening Remarks
WELL LOGS, CORE SAMPLES SEQUENCE
STRATIGRAPHY
Understanding How To Integrate Data From Well Logs Core
Samples To Build A Reservoir Description That Helps Improve
The Performance Of The Field
OPEN HOLE LOGS
9.00 Evaluating The Advantages Disadvantages Of
Using Open Hole Logs In Permian Basin Wells In Terms
Of Cost Impact On Optimizing Productivity
• Analyzing whether operators can save money by doing
cased hole logging only or whether it makes economic
sense to do open hole logs also
• Clarifying how open hole logs can be optimally used to
identify the most productive locations for wells
• Determining how to use bore hole imaging in
combination with other open hole logs to pick
sequence stratigraphy boundaries
• Understanding how to extrapolate core sample and
geochemical data to open hole logs
• Examining the availability of open hole logs for large
hole sizes
JayLeaver,Geologist,ReadStevens
9.30 Question Answer Session
CORE ANALYSIS
10.00 Gaining Insight Into How Core Data Has Be Used
To Identify Productive Well Locations Also Determine
Which Attributes Caused Less Productive Wells To Be
Unsuccessful
• Understanding how to use core data to identify landing
zones that will lead to maximum productivity
• Determining the extent to which fracture patterns can
be detected and quantified in core samples
• Examining what kind of image log interpretations you
can draw from an interval being examined in the core
• Analyzing how cores taken after drilling can be used in
post mortem analysis for determining why a well failed
• Evaluating what lessons can be learnt from analyzing
FMI logs that have been run in the same well bore that
a core has been pulled from
KeithSkaar,VicePresidentExploration,ElementPetroleum
10.30 Question Answer Session
10.40 Morning Refreshments Served In Exhibition
Showcase Area
SEQUENCE STRATIGRAPHY CASE STUDY A
11.10 Understanding How To Use Sequence
Stratigraphy From Core Well Logs In The Permian
Basin To Determine Reservoir Lithology Quality
• Explaining how stratigraphic sequences are expressed
in Paleozoic black shales in the Permian Basin
• Understanding the connection between stratigraphy,
lithology and reservoir quality
• Evaluating geographic controls on reservoir lithology
and reservoir quality and analyzing the role of
burial depth
NickHarris,Professor,DepartmentofEarthandAtmosphericSciences,
UniversityofAlberta
11.40 Question Answer Session
SEQUENCE STRATIGRAPHY CASE STUDY B
11.50 Deciphering How Sequence Stratigraphy Can
Be Used As A Predictor Of Sweet Spots In Permian
Basin Plays
• Explaining how sequence stratigraphy can be used to
determine the economic potential of reservoirs in the
Permian Basin
• Evaluating how regional stratigraphy can be a
predictor of fracture patterns that may affect
productivity
• Understanding how to optimally integrate stratigraphic
data with core data to accurately predict productivity
• Analyzing the importance of bed thickness as a
predictor of productivity
TimothySmith,President,PetroLucrum
12.20 Question Answer Session
12.30 Networking Lunch Served In Exhibition
Showcase Area
BREAK DOWN: PETROPHYSICAL AND
GEOMECHANICAL PROPERTIES
Using Porosity Permeability, Grain Size, Maturity, Organic
Richness, Oil In Place Brittleness To Predict Productivity In
The Permian Basin
OIL SATURATION
1.30 Providing A Case Study On How To Use The
Latest Technological Advances To Make An Accurate
Quantitative Estimation Of Oil Saturation In A Permian
Basin Play
• Identifying the difficulties of determining oil saturation
using an open hole resistivity method and explaining
how they can be overcome
• Harnessing recent advances in cased hole pulse
neutron logging technology to allow gas saturation
measurement
• Explaining how to use cased hole logging techniques
to help determine oil saturation in carbonate rocks
ZhipengLiu,Petrophysicist,KinderMorgan
2.00 Question Answer Session
MINERALOGY AND COMPOSITION
2.10 Investigating How Composition and Mineralogical
Variability May
• Impact Completion and Production Results
• What is the extent of mineralogical variation in the
Permian Basin
• How do mineralogical and compositional variations
between and within plays impact completion strategies
and production results
• Can mineralogy and composition be used to determine
production sweet spotsLaboratory testing of
mineralogical controls over productivity
CallumHetherington,GeologistProfessor,TexasTech
University
2.40 Question Answer Session
2.50 Afternoon Refreshments Served In Exhibition
Showcase Area
BRITTLENESS
3.20 Explaining Techniques For Determining Brittleness
That Have Proven Successful In The Permian Basin To
Accurately Predict How Rocks Might Fail
Under Stimulation
• Understanding which petrophysical equations are
best suited for determining brittleness in the
Permian Basin
• Analyzing how to integrate data from open hole logs
with core data to accurately measure brittleness
• Determining whether comparisons of data sets where
both open hole log and core data are available can be
used to make inferences about areas where core data
is unavailable
• Evaluating what can be done to optimize data sets for
predicting the brittleness of rocks and how they will
impact the way they fail
JeffKelley,Petrophysicist,HighmountEP
3.50 Question Answer Session
POROSITY PERMEABILITY
4.00 Evaluating The Importance Of Porosity
Permeability Distribution In Predicting The Productivity
Of Reservoirs In The Permian Basin
• Examining best practice in figuring out the
permeability of rocks in the key Permian Basin plays
• Understanding what the key differences in terms
of permeability distribution have been between
productive and non-productive wells in the
Permian Basin
• Assessing how porosity distributions are affecting
productivity in different Permian Basin plays
• Getting an accurate relationship between actual
effective porosity and wire line log responses
4.30 Question Answer Session
4.40 Chair’s Closing Remarks End Of Conference
Day 2
Wednesday July 16, 2014
DAY 2: INTEGRATING GEOLOGICAL DATA TO PREDICT PRODUCTIVITY
Examining Best Practical Usage Of Data From Core Sampling Well Logs In The Permian Basin
Evaluating Which Petrophysical Properties Are The Most Accurate Predictors Of Productivity
www.permian-geology-geophysics-2014.com (1) 800 721 3915 info@american-business-conferences.com
Engage In Open Discussions
Extended Networking Opportunities

5. Address For Invoice Purposes
Zip/Postal Code
Country
Payment must be received in full prior to the event.
* Option 1. CREDIT CARD Please charge my *VISA *AMERICAN EXPRESS *MASTERCARD
Expiry date
Security Code / CVV (required)
Signature of card holder
Amount $ USD
Card number
Name on card
I would like to register the delegate(s) below for the 2 day conference
Permian Basin Geology Geophysics Congress 2014
PYes
Details PLEASE USE CAPITALS - PHOTOCOPY FOR MULTIPLE DELEGATES
Delegate Rates GUESTS ARE RESPONSIBLE FOR THEIR OWN TRAVEL AND ACCOMMODATION ARRANGEMENTS
Payment PLEASE TICK APPROPRIATE BOXES AND COMPLETE DETAILS
How To Finalize Your Registration
* Option 2. INVOICE An invoice containing payment instructions will be sent electronically upon receipt of the completed registration form.
Delegate 1
*Mr *Dr *Miss *Ms *Mrs *Other:
Name
Position
Organization
Email
Telephone
Delegate 2
*Mr *Dr *Miss *Ms *Mrs *Other:
Name
Position
Organization
Email
Telephone
SAVE UP TO 15%
WITH GROUP DISCOUNTS
Call for rates: (1) 800 721 3915
All prices quoted above are inclusive of GST
Now that your details are completed please send your registration form to
our Customer Service Team using one of the following options:
Option 1. Email: info@american-business-conferences.com
Option 2. Fax: (1) 800 714 1359
Enquiries And More Information
Should you have any enquiries or if you would like to request more
information please contact our friendly Customer Service Team on
(1) 800 721 3915 or visit the conference website at
www.website.com
www.permian-geology-geophysics-2014.com (1) 800 721 3915 info@american-business-conferences.com
Super Early Booking Discount Early Booking Discount Standard Rate
Book And Pay By Friday May 16 Book And Pay By Friday June 6 From June 7
2 Day Conference Pass *$1399 USD SAVE $400 *$1599 USD SAVE $200 *$1799 USD
Add Pre-Conference Workshop *$399 USD
Terms Conditions
The conference is being organized by American Business
Conferences, a division of London Business Conferences
Ltd, a limited liability company formed under English
company law and registered in the UK no. 5090859.
Cancellations received 30 days prior to the start of the event
will be eligible for a refund less $150 administration fee, after
this point no refund will be given. Cancellations must be made
in writing, if you are unable to attend you may nominate a
colleague to attend in your place at no additional cost.
Receipt of this registration form, inclusive or exclusive
of payment constitutes formal agreement to attend and
acceptance of the terms and conditions stated.
All outstanding fees must be paid within our standard
payment period of 7 days. Any outstanding invoices will
remain valid should cancellation of attendance be received
outside of the aforementioned cancellation period.
*If you are claiming the early booking discount this may
not be used in conjunction with other discounts advertised
elsewhere. All discount codes and offers must be claimed at
the time of registration.
American Business Conferences reserves the right to alter
or cancel the speakers or program.
American Business Conferences reserve the right to refuse
admission.
We would like to keep you informed of other American
Business Conferences products and services. This will be
carried out in accordance with the Data Protection Act.
Please write to the Head of Marketing, American Business
Conferences at the address below if you specifically do not
want to receive this information.
American Business Conferences. City Center One. 800
Town Country Blvd. Suite 300. Houston. Texas. 77024
American Business Conferences will not accept liability for
any individual transport delays and in such circumstances
the normal cancellation restrictions apply.
American Business Conferences is a Division of London
Business Conferences Limited, Registered in England No.
5090859 EIN. no: 98-0514924