Reach customers online with google
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The Liberty County Chamber of Commerce and Liberty College and Career Academy hosted a workshop along with Grow with Google to help the community learn how to find customers online and promote businesses using Search Engine Optimization (SEO) & Smart Campaigns in Google Ads.
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Reach customers online with google
- 1. Reach Customers Online with Google For a copy of these presentations, text DEMMING to 42828 google.com/grow #growwithgoogle #Hinesville #LibertyCounty #Georgia @demmingbass
- 2. Tell Me Your Google Success Stories Google is collecting stories from our events about real people like you! We’re looking for great small business and veteran-led business success stories Quick 30-second video before or after class or email me today: demming@gwg-events.com I’ll send the person with the best story a gift certificate Give simple, 1 sentence answers to these 3 questions 1. Who you are and what you do? 2. What you learned today that was most valuable and how it will help? 3. If you have achieved success using any of Google’s tools or products?
- 3. 3 Grow with Google AGENDA REACH LOCAL CUSTOMERS WITH GOOGLE MY BUSINESS Create a free Business Profile on Google. REACH EVERYONE ON ALL DEVICES Optimize your website for search and mobile. REACH CUSTOMERS WITH ONLINE ADVERTISING Advertise your business on Google.
- 5. 5 Grow with Google Reach local customers with Google My Business
- 6. 6 Grow with Google CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER 1. Google/Purchased, U.S., “Digital Diary: How Consumers Solve Their Needs in the Moment,” n=1,000 U.S. smartphone users 18+, responses=14,840, needs=10,540; May 2016. 2. Google internal data, Jan 2017. 87% of smartphone owners turn to search first in a moment of need. 1 30% of all mobile searches are related to location. 2
- 7. 7 Grow with Google “NEAR ME” SEARCHES = NEAR YOU OPPORTUNITIES 1 2 3 4 ?
- 8. 8 Grow with Google This is a Business Profile. google.com/business GOOGLE MY BUSINESS
- 9. 9 Grow with Google Info appears on desktops, laptops, tablets, and mobile phones. LOCAL RESULTS ON GOOGLE
- 10. 10 Grow with Google MAKE THE MOST OF YOUR BUSINESS PROFILE Complete your business info. Add special hours, like holiday hours. Add photos. Have a cool space? Consider a virtual tour, created by a Trusted Photographer.
- 11. 11 Grow with Google Share updates with posts. Communicate with messaging. Read and respond to reviews. ENGAGE WITH CUSTOMERS Posts Messages Reviews
- 12. 12 Grow with Google Reach everyone, on all devices
- 13. 13 Grow with Google ● Organization matters ● Useful, original content ● Text links ● Good page titles and descriptions ● Fast load time ● Optimize images SEARCH ENGINE OPTIMIZATION These are organic search results.
- 14. 14 Grow with Google Try different formats, like text and video. Try different types of content, like: ● “How to” articles ● “Top 10” lists ● Educational material Latest research and trends. CONTENT MARKETING
- 15. 15 Grow with Google Content should be: ● Entertaining & engaging ● Useful & actionable ● Visually appealing ● Intentional SOCIAL MEDIA MARKETING
- 16. 16 Grow with Google EMAIL MARKETING Great emails have: ● Clear subject lines ● A call to action ● Great mobile design ● Content personalized for recipients ● Correct spelling and grammar
- 17. 17 Grow with Google DON’T FORGET MOBILE Focus on nav & homepage Make it easy to fill out forms Make it easy to search the site Optimize for usability Make it easy to complete tasks
- 18. 18 Grow with Google testmysite.thinkwithgoogle.com TEST YOUR WEBSITE SPEED
- 19. 19 Grow with Google Reach customers With online advertising
- 20. 20 Grow with Google These are ads. ADS APPEAR ON GOOGLE
- 21. 21 Grow with Google Ads can help reach the right customers. ...AND PARTNER WEBSITES Ad on mobile sitesAd on desktop sites
- 22. 22 Grow with Google SEARCH ENGINE MARKETING TIPS ● Define goals in advance. ● Pay for clicks or phone calls. ● Create compelling ads. ● Control where ads are displayed. ● Track performance and improve. ads.google.com
- 23. 23 Grow with Google Get a Free $100 Google Ad Credit Voucher https://ads.google.com/intl/en_us/lp/coupons/
- 24. 24 Grow with Google GOOGLE ANALYTICS Free, powerful web analytics. Reports show how visitors found your site, and what they did when they got there. Measures effectiveness of online and offline marketing campaigns. marketingplatform.google.com
- 25. 25 Grow with Google Next steps
- 26. 26 Grow with Google YOUR NEXT STEPS Reach local customers with Google My Business Reach everyone, on all devices Reach customers with online advertising Create or claim your free Business Profile at google.com/business Try a combination of digital marketing channels. Promote your business with online advertising.
- 27. 27 Grow with Google RESOURCES Google My Business google.com/business Google Accounts google.com/accounts Google Search Console google.com/webmasters Google Trends google.com/trends Mobile-friendly test testmysite.thinkwithgoogle.com Google Ads ads.google.com Google Analytics marketingplatform.google.com
- 28. Digital marketing to-do list? Let Google do it. thesmallbusinesspros.com ● Free 1:1 support ● Get help with:
- 29. Tell Me Your Success Stories! Google is collecting stories from our events about real people like you! We’re looking for great small business and veteran-led business success stories Quick 30-second video before or after class or email me today: demming@gwg-events.com I’ll send the person with the best story a gift certificate Give simple, 1 sentence answers to these 3 questions 1. Who you are and what you do? 2. What you learned today that was most valuable and how it will help? 3. If you have achieved success using any of Google’s tools or products?
- 30. Thank You! For a copy of these presentations, text DEMMING to 42828 google.com/grow #growwithgoogle #Hinesville #LibertyCounty #Georgia
Notes de l'éditeur
- Welcome to today’s workshop, “Reach Customers Online with Google.” My name is [YOUR NAME] and tell a personal tidbit (hometown, college, etc). Then say, “Grow with Google is a new initiative to help people prepare for work, find jobs, and grow their business.” Choose one of the following: Small businesses can learn how to grow their online presence and improve customer loyalty, job seekers can grow their presentation and communication skills, and educators can learn how to use technology to inspire students. Job seekers can grow their skills in order to find new jobs and advance their careers. Teachers can learn how to put the latest technology to work inside and outside of the classroom. Small business owners can build their online presence and find new customers. Startups can learn how to get their ideas the exposure they need to succeed. Developers can sharpen their current skills and master new ones I’ll introduce many of Google’s products that can help your business grow and succeed online.
- Today’s session covers three things you can do right now to to market your business and connect with customers online. In the first section, “Reach local customers with Google My Business.” I’ll show you how to connect with local searchers using Google My Business, a free local business listing that can help your business appear across Google Search and Maps. In the second section, “Reach everyone, on all devices,” I’ll talk about optimizing your website for the organic search results, focusing on making your site mobile-friendly. And third in “Reach customers with online advertising,” I’ll show you how to promote your products and services on Google and partner websites. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Establish the agenda for the presso, building off of the previous slides In order to connect with these potential customers on Google, here is a suggested strategy. These steps do not HAVE to be in this order, but this is one possible game plan for SMBs watching this presentation.
- Today’s session covers three things you can do right now to to market your business and connect with customers online. In the first section, “Reach local customers with Google My Business.” I’ll show you how to connect with local searchers using Google My Business, a free local Business Profile on Google that can help your business appear across Google Search and Maps. In the second section, “Reach everyone, on all devices,” I’ll talk about optimizing your website for the organic search results, focusing on making your site mobile-friendly. And third in “Reach customers with online advertising,” I’ll show you how to promote your products and services on Google and partner websites. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Establish the agenda for the presso, building off of the previous slides In order to connect with these potential customers on Google, here is a suggested strategy. These steps do not HAVE to be in this order, but this is one possible game plan for SMBs watching this presentation.
- Let’s start by watching a short video. As it plays, you’ll see examples of experiences people have every day, all around the world. [PLAY VIDEO] Could you relate to any of those situations? I did! [INSERT YOUR STORY, OR USE MINE AS AN EXAMPLE:] A few years back, I spent an entire day making a huge three layer cake for my daughter’s birthday...and an hour before her friends arrived, our black lab, Paris, ate it. So, for me, that “I-Need-A-Replacement” moment resonated. That’s true for people all around the world. We no longer go online, we live online. Every day, we turn to whatever device is on hand to act on our needs. Now, think about your potential customers. What are their I-want-to-know, I-want-to-go, I-want-to-do or I-want-to-buy moments? Keeping this in mind, I challenge every person watching to examine and possibly reframe their approach to presenting their business online. Rather than focusing on what YOU want people to know about your products and services, think about what THEY need, what they want to know. By doing that, you can leverage micro-moments, using them as opportunities to build relationships with people who find your business online. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Use this video to establish the importance of being online, for every business. Before playing video - Ask the audience to think about what every person in the video’s scenarios want and need in each moment of time. Then, they should think about what THEIR customers might want or need in critical moments, and how they might be able to help. VIDEO LINK: https://drive.google.com/open?id=0B-UnLvTsp8SncU5zUWZjV1lwOE0 After video plays, option to introduce the Google term: micro-moments.
- Every day there are billions of searches on Google. (Source: Google internal data, July 2015 ) Research shows that people are more concerned with their need in the moment than any particular brand. (Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015) That means that even if your business is brand new, an unknown, you’ve got a shot at winning a searcher’s business if your online presence helps them in a critical moment, a micro-moment. Let’s talk about the first thing you can do right now to help your business be found by local searchers: Set up Google My Business. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Tie this transition back to the micro-moment example from start of presso. If using Stasia’s Bakery, could segue into GMB by going back to scenario of dog eating birthday cake, so I grab my phone to do an emergency search to see what’s open nearby.
- Has anyone out there made a large purchase in the last year - maybe a car, a tv, a new phone? How many of you started by visiting a store and talking to a clerk? How many of you started by researching online? I’ll bet that many - if not most of you - started online. That’s most people these days, and it’s for all types of purchases, not just the big ones. 87% of smartphone owners actually turn to search first in a moment of need. 1 And, many people do online research about local businesses --studies show that 30% of all mobile searches are related to location. 2 And, If you did some online shopping research, you might have started by reading customer reviews. Maybe you did some price shopping, or compared shipping costs, or warranties. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Tell a story/scenario that carries through the entire presentation; try to tie back every example. The speaker can swap out their own/biz example anecdotes as desired; otherwise the central example weaves the story. This presso uses default “Stasia’s Bakery.” Reference the previous micro-moments video - the scene where the dog eats the birthday cake on the table and the woman needs a fast cake replacement. Now, tell the story - the micro-moment when the need is identified, the search that follows, the search results page, and the visit to the website/phone call/action taken. Explain this slide this as a customer journey - starting in the moment in need, resulting in a search on Google, a page of results, and then a visit to a website. This slide should lay the groundwork for importance of mobile. STAT SOURCES: Source: 1Google/Purchased, U.S., “Digital Diary: How Consumers Solve Their Needs in the Moment,” n=1,000 U.S. smartphone users 18+, responses=14,840, needs=10,540; May 2016. 2 Google internal data, Jan 2017
- The takeaway: consumers often have a lot of info about products and services before they contact a business or visit a store. Your online presence might be a customer’s first experience with your business. Start by trying to anticipate “micro-moments” - the wants and needs of your potential customers (that’s step 1) Then, think about HOW that person might search for a solution on Google - that is, what words and phrases would he or she type in (that’s step 2) Third, work on getting your business to appear in the results And finally, let’s hope your site gets the click! That leads to a visit to your website, and possibly a lead or a sale. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Tell a story/scenario that carries through the entire presentation; try to tie back every example. The speaker can swap out their own/biz example anecdotes as desired; otherwise the central example weaves the story. This presso uses default “Stasia’s Bakery.” Reference the previous micro-moments video - the scene where the dog eats the birthday cake on the table and the woman needs a fast cake replacement. Now, tell the story - the micro-moment when the need is identified, the search that follows, the search results page, and the visit to the website/phone call/action taken. Explain this slide this as a customer journey - starting in the moment in need, resulting in a search on Google, a page of results, and then a visit to a website. This slide should lay the groundwork for importance of mobile. Sources: https://www.thinkwithgoogle.com/data-gallery/detail/finding-local-business-information-through-search/ https://www.thinkwithgoogle.com/data-gallery/detail/location-searches-effect-on-store-visitation/
- Google My Business offers a free Business Profile on Google that can show your critical business info to searchers across Google Search and Maps, on all devices. If a searcher types in the name of a specific business, detailed info can appear on the side of the search results page, including photos, a map, address, phone number, hours of operation, and reviews. Once you set up Google My Business, be sure to complete the verification process. That’s usually done by requesting a postcard. The postcard is mailed to the business address with a verification code. In some cases, your business info might already appear on Google, even if you haven’t completed the verification. Even in this case, you should still verify your Business Profile. Why? Well, once you’ve verified the profile, it improves the chances that it will appear across Google, on all devices. Plus, it gives you the ability to edit the business info that appears on Google. If this presentation is followed by a Get Found on Google Search and Maps workshop: Another reason to stay for our next workshop: we’ll be offering instant or expedited verification, so you can skip the postcard. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Important take away: what “verification” means, and the benefits of doing so.
- These screenshots show how a business could appear on Google, for a searcher nearby. Google My Business works on all platforms and devices. Mobile is especially important. It’s been steadily on the rise; more than half of web traffic now comes from smartphones and tablets (Source: Google Analytics Data, U.S., Q1 2016). People searching on mobile phones frequently look for businesses nearby, adding the phrase “Near me.” Google data shows that “near me” searches grew 136% year-over-year, from 2015 to 2016. (Source: Google Internal Search Data, U.S., Mar. 2016. Google Trends, U.S., Mar. 2016 v. Mar 2015. ) A Business Profile on Google is a great way to connect with these local searchers on the go. Visit google.com/business to get started.
- Make the most of your Business Profile on Google by including as much business info as you can, including hours of operation and special hours. Regularly adding photos of your products, storefront, interior service providers—whatever best showcases what you have to offer. And, for businesses who want to show off their storefront, there is an option to “Add virtual tour.” This connects you to a site with information about hiring a Google Trusted Photographer to take a 3D tour of your business location and add to your profile. Again, visit google.com/business to get started.
- Posts is a new feature of Google My Business that allows merchants to post live updates directly on their Business Profile. Posts allow you to communicate in new ways with potential customers, to share info, encourage reservations, promote an email newsletter, buy products, etc. Posts appear in your Business Profile on Google Search and Maps Create posts from the Google My Business app or the web dashboard. You can also see how posts are influencing potential customers by reviewing their activity from the Google My Business dashboard. Google My Business allows you to chat directly with customers who find your Business Profile on Google Search. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location. To turn on messaging with customers, sign in to Google My Business and look for the "Messaging" card in the Home menu. Once your Business Profile is verified, you have the option to read and respond to reviews about your business published on Google. Business owners often ask for advice about negative reviews —usually, “How can I remove them?” Google won’t remove a review unless it violates a content policy. Instead, Google encourages business owners to respond. Responses might explain a company policy, or thank happy customers for positive feedback. The timeliness and professionalism of responses demonstrates the business listens to customer feedback, and can positively influence potential customers.
- Let’s talk about the SECOND thing you can do to market your business online: build and optimize a business website. The goal? To be found by searchers everywhere, no matter where they are searching from or what device they are using.
- SEO could be a separate presentation Point out where organic results appear in screenshot But, here are a few tips specific to building your website that can help Organization matters. It not only helps your human visitors, it helps Google understand the content on your website. Original content: useful, information-rich, clear and accurate. Include keywords users would type to find your pages, and make sure that your site actually includes those words. Always lead with your most important info. If your goal is to get people to call your business, keep your phone number prominent. Bulleted lists can help make text more readable. And, while there’s no rule of thumb, the more frequently you update your website, the more likely it will be to appear in the search engine results. For links (especially in the navigation) use text; if it is an image make sure to include relevant ALT tag. Good page titles and descriptions: Ensure that <title> elements and alt attributes are descriptive, specific, and accurate. Optimize load time. Imagery can have an important influence on the success of your website, and every business should include them on their website. Here are some basic tips: Are they clear and focused, and do they “look right” in the overall website design? It’s almost always better to use “real” photos rather than stock art. And before you add an image to your site, make sure you’re allowed to do so. Digital images have two types of sizes. One is called the “file size,” A larger file size can mean a higher quality image. But there’s a tradeoff: it takes longer for a web page to load with a bigger file. File size is measured in “bytes.” 1 kilobyte (KB) is 1000 bytes, and that’s still pretty small. Depending on the speed of a visitor’s internet connection, it’s usually not a problem to load an image that’s 100KB. 1 megabyte (MB) is 1,000 kilobytes, and at this size it can start to slow down your webpages. If you use a digital camera, even from a phone, your image size might be many megabytes. In this case, you should use software to shrink it down. The second image size refers to the dimensions. For the web, dimensions are measured in pixels. Without getting too technical: you can make an image smaller, but if you make the dimensions bigger the image will appear blurry (pixelated) on the web page. And when you are looking for images for your website, you need to use one o okf these formats: JPG, GIF (jiff), or PNG. Other formats, like .EPS and .PSD will have to be converted to a different format before the can be used on a website.
- Content marketing is all about speaking to your prospects and customers. Content can include any mix of text, images, and videos Each business and industry has different needs when it comes to content For instance, a realtor may use videos and images more to get more FaceTime with their prospective clients and show that they know the area On the other hand, an attorney may use more text with a few images to discuss the types of services they provide in detail A good mix of content will pique your visitors’ interest, inform them about your company, and engage them with your products and services
- Social media marketing uses social networks to spread brand awareness and actively engage with your leads and prospects. Depending on the social media channel, you’ll be using different types of content, varying from text to curated article links to images and videos. It’s essential that you mix up your content strategy on social media to inform, entertain, engage, and promote. Remember, people on social media don’t just want to be sold to, they want to socialize and get to know your brand. So take advantage of this opportunity to connect with your prospects and customers.
- Email Marketing is a form of direct marketing that allows you to send a custom-branded, professional-looking email campaign to your subscriber list The success of your email marketing program hinges on the integrity of your list, so only send to those who have opted-in to receive your emails Go down list of best practices When sending out email campaigns, you always want to make sure you perform a thorough quality control check - after all this is going to live in someone’s inbox Be sure to send the campaign to yourself and make sure it looks right on desktop and mobile Also, make sure all of your links work and deliver your recipient to the right place
- People search for answers whenever they have I-want-to-know, go, do or buy moment, so, it’s not surprising that more than half of web traffic now comes from smartphones and tablets.1 So let’s talk about mobile optimization. More and more, websites are being built, from the start, with technology that automatically optimizes the website format to best fit the device it’s being viewed on. This “responsive web design” adjusts the site’s appearance to best present the info based on the size of the screen and type of device. Using a mobile-friendly design is an important first step; here are a few additional tips, working within a mobile friendly template. First: make navigation easy and intuitive. For example, website visitors expect that clicking the logo will return them to the homepage. Another tip: keep your navigation menus short. On a desktop version of a website -- say, a luxurious 15” screen -- visitors usually don’t have trouble using drop down menus and sub navigations. Compare that to someone trying to navigate a site on a 4” screen. It’s more difficult, right? That’s why mobile optimized sites use relatively simple navigations and large easy-to-click buttons and links. Now, really think about the homepage -- chances are that’s the first web page a mobile visitor will see. What critical info does a website visitor need? A phone number? An address? Make sure that this info is front and center. Another tip: include a site search. Mobile users are often in a hurry, and site search can help them find what they want, fast. It should be easy to find and use; that return the strongest results first. If possible include features like autocomplete and filters. Third: make it easy to complete tasks. For example, allow visitors to use the site without registering for an account, and if they want to buy something, give them the option to check out as a guest. If your site has forms minimize the number of fields - especially required fields. Auto-fill whenever possible. If it must be a big form, use clearly-labeled progress bars to help people get through them. Finally, optimize for usability on all pages. Research shows that with mobile design it’s best to take an all-or-nothing approach. In other words, build a website that optimizes ALL pages for mobile devices, not just few pages. Google Analytics Data, U.S., Q1 2016
- Last by but least: SPEED For every second delay in mobile page load, conversions can fall by up to 20%.1 Ready to put your site to the mobile test? Try Google’s free “Test My Site” tool at testmysite.thinkwithgoogle.com. The test scores measures mobile speed, or how long it takes the site to load on a phone. Keep in mind that it’s not just the strength of the web connection that determines mobile speed, but also the elements on the web pages. After evaluating your site, the test generates a report with a list of specific suggestions that can help you optimize. SOASTA, The State of Online Retail Performance, April 2017.
- We’ve covered creating a Business Profile on Google and a search-friendly, mobile-friendly website. Let’s talk about a THIRD thing you can do to market your business online: advertise to promote your products and services. Sometimes referred to as Search Engine Marketing (SEM), it’s is the process of getting traffic from advertising on search engines and websites.
- Let’s review the search engine results page again. Advertisements can appear at the top and the bottom of the page, above and below the organic results. The images at the top are shopping ads, promoting products sold by online retailers. Text ads can appear below. Ads are paid placements. Advertisers compete against each other -- bidding in a real-time auction -- for the opportunity to show their ads on the search results page. Let’s think back on my example micro-moment, the time I needed to find a replacement birthday cake, and fast. A local bakery could display an ad when I did my search. That’s one reason online advertising is so effective; ads are not randomly broadcasted, they are shown to potential customers who are looking for you already! It’s important to note that advertisers are NOT charged when ads appear. They pay only if searchers CLICK an ad. That’s why this advertising model is called “pay per click” or “cost per click.”
- Ads can also appear on partner websites, collectively known as the Google Display Network. The Display Network includes millions of websites, including Google websites like Gmail and YouTube. The Display Network helps advertisers show ads AFTER a Google search, when people are consuming relevant content. Ads are displayed when it makes sense, based on criteria like the content of the page and demographic info. The Display Network provides access to a wide range of customers and allows advertisers to showcase products and services at different points in the buying cycle.
- Before advertising, it’s very important to define your goals. It will help shape your strategy, from the ads you write or design, to the web page (or phone number) you send people to. If you don’t have a goal, you have no way to measure where or not your investment is helping your business. One great thing about advertising with Google: you can use cost-per-click bidding. That means you will not pay to show an ad, only if a person takes the next step and clicks to learn more. When you create your ad, think about how you can make yours stand out. Include compelling details and reasons for people to choose your ad over another business. Read other ads, and try to make yours better. Include a call-to-action, helping people understand what they should do next. Once you write a compelling ad, you take advantage of another feature of online advertising: controlling where the ads are displayed. For example, if you have a product that can ship anywhere in the U.S., you might advertise to the entire country. On the other hand, if the product is very heavy and you only offer local delivery, you might restrict the ads to the area where you’re willing to travel to. We’ll finish where we began: with goals. Once you have the pieces put together to present a compelling advertisement, targeting the audience you want, you want to make sure it’s working. When advertising with Google you have access to reports that show you how people interact with your advertisements. Connecting your advertising accounts to software like Google Analytics can help you see a more complete picture of the effectiveness of your advertising campaigns. Learn more at ads.google.com
- Before advertising, it’s very important to define your goals. It will help shape your strategy, from the ads you write or design, to the web page (or phone number) you send people to. If you don’t have a goal, you have no way to measure where or not your investment is helping your business. One great thing about advertising with Google: you can use cost-per-click bidding. That means you will not pay to show an ad, only if a person takes the next step and clicks to learn more. When you create your ad, think about how you can make yours stand out. Include compelling details and reasons for people to choose your ad over another business. Read other ads, and try to make yours better. Include a call-to-action, helping people understand what they should do next. Once you write a compelling ad, you take advantage of another feature of online advertising: controlling where the ads are displayed. For example, if you have a product that can ship anywhere in the U.S., you might advertise to the entire country. On the other hand, if the product is very heavy and you only offer local delivery, you might restrict the ads to the area where you’re willing to travel to. We’ll finish where we began: with goals. Once you have the pieces put together to present a compelling advertisement, targeting the audience you want, you want to make sure it’s working. When advertising with Google you have access to reports that show you how people interact with your advertisements. Connecting your advertising accounts to software like Google Analytics can help you see a more complete picture of the effectiveness of your advertising campaigns. Learn more at ads.google.com
- To begin to understand the strengths and weaknesses of your website, you need to understand what visitors did (or didn’t do) when they got there. This is called website analytics data. Google offers a free analytics tool called Google Analytics. Analytics includes a huge suite of customizable reports that answers questions about the effectiveness of your site, like: What are people reading and viewing? How much time do people spend? If it’s an eCommerce site, where are people abandoning their shopping carts? And, if you advertise with Google, that data integrates into Analytics reports, so you can measure the effectiveness of your ad campaigns. To sum up, Google Analytics reports can help you make smart decisions about your site design, content and functionality. Learn more or sign up at marketingplatform.google.com
- That wraps up the THREE THINGS you can do to help market your business online: Google My Business, a search-friendly, mobile-friendly website, and advertising. Once you’ve put these steps into motion, you might want to check out other tools Google offers to market your business online. We’ve highlighted a few throughout this workshop.
- To wrap up today’s session, we covered three things you should do right now to market your business online, and show your products and services in those critical “I want to know, go do buy moments.” Here are some suggested next steps. First: create or claim your free Business Profile at google.com/business. Follow through with the verification process, so you can make updates to your info. Second: build or improve your website. Your business needs a search-friendly, mobile-friendly site. And third: try advertising on Google, so you can target offers to people at the moment they’re looking for them.
- If you want to learn more about any of topics covered in today’s workshop, refer to this slide for URLs. Of course, you can always do a Google search, too.
- PRESENTER TALKING (feel free to change as you’d like) “Google understands that you have a lot on your plate as a business owner. And we know that you don’t always have the time to learn how to fully optimize Google tools. Small Business owners have told us, at events like these, that they just want to talk with a Google Expert. Someone who actually works at Google. So, we’re testing out a very new service to do just that. We want to provide you 1:1 support where you’ll never be transferred or put on hold. How it works- Just book an appointment with a Google expert, tell us your pain points/ to do list, and we will do the work. It’s currently free so if you’re interested go to this website GBusinessTeam.com. This is an exclusive beta test so please do not share the website and password with those not at this event. “
- Today’s session covers three things you can do right now to to market your business and connect with customers online. In the first section, “Reach local customers with Google My Business.” I’ll show you how to connect with local searchers using Google My Business, a free local business listing that can help your business appear across Google Search and Maps. In the second section, “Reach everyone, on all devices,” I’ll talk about optimizing your website for the organic search results, focusing on making your site mobile-friendly. And third in “Reach customers with online advertising,” I’ll show you how to promote your products and services on Google and partner websites. FOR SPEAKER: HOW TO PRESENT THIS SLIDE Establish the agenda for the presso, building off of the previous slides In order to connect with these potential customers on Google, here is a suggested strategy. These steps do not HAVE to be in this order, but this is one possible game plan for SMBs watching this presentation.
- Thank you so much for attending today’s session.Please fill out our survey as we are constantly looking for ways to improve our workshops! If you have any more questions, we’ll be here for the remainder of the session to help.