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The Evolution of Social Finance
Incentives, identity, open vs. closed systems, structured and unstructured data
In the old days, information would flow through the pit
 In the old days information would flow through the pit
Then everyone went upstairs....
 Then everyone went upstairs....
....to sit behind their computers
 ...to sit behind their computers
TheStreet.com
 Bloomberg
TheStreet.com
 TheStreet.com
Yahoo Finance Message Boards
Blogs
 Blogs
Motley Fool Caps
Motley Fool Caps
Seeking Alpha
 SeekingAlpha
SumZero
 SumZero
Twitter
 Twitter
StockTwits
 StockTwits
Estimize
 Estimize
2,400+ buy side and independent analysts
2,400 buy side and independent analysts
Estimize data used for front end analytics and front end analytics
Black box trading and algorithmic trading
Marbles in a jar and needles in the haystack
Marbles in a jar / Needles in the haystack
Agnostic towards identities
 Agnostic towards identities
Slicing and dicing based on corpus
Slicing and dicing based on corpus
Layers of data
 Layers of data
Sort and Filter
Sort and filter
Save filters, get alerted
Save filters, get alerted
Select Consensus (weighted average)
Select consensus (weighted average)
Q1 2013 stats
Incentives
Why do we share and what are the incentive structures that drive social finance?
Ego
Feedback
The system
Build reputation and career
Measure up
Talk your book
Gain access
Identity
From complete anonymity to full transparency, how and when does identity matter?
Fully         Real name, structured bio
Transparent

              Real name


              Real name


              Username, structured bio



              Username, structured bio


              Username


              Username


              Username

Completely
              Username
Anonymous
Open vs. closed systems
Structuring access to read and publish, curation, and exclusivity.
Closed   Invite only to contribute



         Give to get, buy side only to
         contribute and read

         Invite only to contribute, anyone
         comments, little curation

         Reliability algo, manual
         curation


         Algo and manual filtering


         Costs $2,200/month


         Free-for-all


         Free-for-all

Open
         Free-for-all
Structured and unstructured data
Inputs, outputs, and uses of content and data.
Unstructured   Text

               140 characters


               Text, post tagged with tickers


               Text, post tagged with tickers


               Text, posted on ticker board


               140 characters, tickers,
               bullish/bearish, chart, video


               Text, price target, expected return,
               writeup quality, tickers

               Outperform/underperform, time
               frame, ticker, limits, text


               EPS estimate, revenue estimate,
Structured     quarter, ticker, text
The social finance gravity well
Leigh Drogen
Founder and CEO

Leigh@estimize.com

(914) - 582 - 1295

WeWork Labs, 175 Varick Street 4th Floor
New York, NY 10014

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The Evolution of Social Finance