Virtual fitness racing with LEAP4LIFE's GREAT RACE series. This presentation overviews the Eco-Challenge race running in September 2012

2. The Adventure Continues…

3. 28 Days…
3

4. 24 Trails…

5. 4 Ecosystems…

6. COSTAL COMMUNITIES
September 3–9, 2012
Along the rocky shores and sandy
beaches of Hawai’i lie some of the
most stubborn plants – tolerant of
harsh growing conditions. These
areas are also home to colorful
coral reefs, the mating grounds of
humpback whales, and one of two
native Hawaiian mammals – the
monk seal.
In addition to the natural world, each
island has its special coastal
locales, from a historic colony once
home to a Catholic saint and a
community stricken with a
debilitating illness to a wildlife
preserve saving nesting grounds for
endangered birds.
Racers will discover there is more to
the beach than surfing and
sunbathing.

7. LOWLAND DRY AND
MESIC FOREST
September 10–16, 2012
From the state tree, the tangled
kuiki, to the native hoary bat, the
lowland forests are present on
nearly every island. These forests,
known as kula, are hotspots for
ecological preservation and
conservation efforts with many
endangered plant and animal
species.
The trees in this area were critical to
ancient Hawaiians with the lama
tree, considered sacred to Laka, the
goddess of the hula, used as posts
in the construction of homes and the
wilwili used for boats and
surfboards. In many places, this
natural ecosystem gave way to
sugar plantations and other
agriculture.

8. WET FOREST AND
WOODLAND
September 17–23, 2012
Known as wao akua the wet forests
of Hawai’i were reserved for the
gods. And even after the arrival of
Captain Cook in 1778, these lands
were relatively untouched.
Today they are the lush and colorful
home to diverse species of colorful
native birds, trees, ferns and other
plants. While these areas may
appear isolated and protected, they
are often vulnerable to invasion by
alien plants.
Throughout the event, racers will
learn more about the ways they can
protect the ecosystems in which
they travel.

9. ALPINE DESERT
September 24–30, 2012
Harsh, barren, cold and hostile –
many would assume the summits of
Mauna Kea, Mauna Loa and
Haleakala to be lifeless. But the
silversword, found only on those
peaks, reminds us that life finds a
way, as it grows in volcanic cinder.
The sheer enormity of the dormant
volcanoes in this ecosystem
demonstrate the power of nature as
it brings to mind the creation story of
the islands themselves and their
birth in fire.
As the racers reach the end of their
journey here, they’ll find confidence,
knowing they have taken their first
steps on the way to greater
wellbeing.

10. Uniquely Hawaiian

11. HAWAIIAN CULTURE
Ancient Hawaiian myths revere four
tiki gods, Kanaloa, the god of the
sea; Ku, the god of war; Lono, the
god of fertility and peace; and Kane
the god of light and life. As racers
participate in the Eco-Challenge and
are immersed in the ecosystems,
they’ll be introduced to Hawaiian
mysticism, traditions and lore. We’ll
explore the impact this history has
on modern Hawaiians and their
sense of ‘aina, or respect and care
for the land and sea.

12. ENDANGERED SPECIES
Hawaii is the extinction capital of the
world, with 75 percent of the U.S.’s
known extinctions occurring on the
islands. Most of these extinctions,
and the current endangered
species, are the result of human
intervention and the introduction of
alien plant and animal species.
Before these plants and animals
disappear, racers will be introduced
to the Hawaiian monk seal, the
hoary bat, the green sea turtles and
the Hawaiian goose and other birds,
as they virtually travel through the
diversity of Hawai’i and learn how
they can help save a species.

14. Virtual Fitness Racing
Corporate Wellness
Virtual fitness racing within a GREAT RACE
makes it easy to introduce your employees to a
healthier, more active lifestyle.
Your Company Your Employee Teams Your Employees Achieve
Sponsors Teams Race (Virtually) Goals and Earn Awards
Your employees form 10-person teams to race
against other teams from all around the world. The
goal? Healthier lifestyles for everyone – but also
personal rewards and awards that are a part of the
LEAP4LIFE program. At the end of the GREAT RACE
event, each racer continues to reside in the
LEAP4LIFE online community.
14

15. Eco-Challenge 2012
GREAT RACE: Hawaiian Islands Eco-Challenge
A 4-week, 28 day virtual racing event intended to
introduce health & wellness with a performance
perspective. In the Eco Challenge, racers are taken “off
the major roadways” and into well known, backpacking
and hiking trail environments via simulation. Racers
experience specific nature features, historic elements,
and conditions of the ecosystems and locations through
storytelling as they compete through daily activity.
LEAP4LIFE’S GREAT RACE
Hawaiian Islands Eco-Challenge
• 4 week event featuring 4 unique
ecosystems and 24 trail heads across the
Hawaiian Islands
• 10-person race teams form to compete for
prize packages, awards and a healthier
lifestyle by increasing daily fitness activities
and caloric burn.
15

16. Eco-Challenge 2012
GREAT RACE: Hawaiian Islands Eco-Challenge
Over a 28-day period, teams will collectively attempt to burn
210,000 calories across their 10-member teams in pursuit
of improved health and over $2,000 in cash prizes!
Cash prizes will be awarded to the 1st place teams across
three performance levels, plus other prizes and awards for
top individual performances.
GREAT RACE EXPERIENCE
Past Participants Quotes
“This challenge has been great thus far. It keeps me on
my toes & I have such great...I mean the GREATEST
teammates!! Support & motivation is what I needed to
get started....” – Lorelei C
“My favorite part of the challenge, was just the
competition itself. I am very competitive by nature and
found myself doing extra just because I wanted our
team to win.” -Melisa G
“Participating in the virtual Great Race across the
Hawaiian islands made me realize that you must step
outside of your comfort zone to discover your inner
courage to step it up, to discover new things.” -Elyson R
16

17. Eco-Challenge 2012
GREAT RACE: Hawaiian Islands Eco-Challenge
17 17
17

18. Eco-Challenge 2012
GREAT RACE: Hawaiian Islands Eco-Challenge
GREAT RACE Event: 9/3/12 – 9/30/12
Race Registration: Now – 8/13/12
Pre-Race Warm-up Events: 8/6/12 – 9/2/12
Race Structure: 10-person teams, virtual race
Race Registration & Entry Details:
$120 per Racer; $1,200 per Company Team
• 10-person teams; minimum one team
• Register at: www.leap4life.com/pages/greatrace
Race Package Includes:
• All event coordination and communications
• Pre-race warm-up events and LEAP4LIFE on-boarding
• 4-week LEAP4LIFE GREAT RACE EVENT
• Fitness programming, measurement, & reporting
• GREAT RACE Racer Kit, including
• Personal biometric device and online goal setting
and performance tracking software suite*
• GREAT RACE commemorative bib, brochure &
starter package
• 1-yr subscription to LEAP4LIFE*
18
*Applicable to first time GREAT RACE participants and new LEAP4LIFE Members

19. Race Sponsorship
GREAT RACE Eco-Challenge Packages
Via the GREAT RACE, Coalition Partners have the
opportunity to deliver targeted communications and
brand messaging to consumers in rich media and
traditional media formats such as racing kits, email
and online brand placements.
Coalition Partner Offering
$250 Flat Fee Race Sponsorship
Package Includes:
• Sponsorship of one (1) GREAT RACE event
(Trailhead) via brand placement and race
communications on event dates (see schedule for
timing and availability)
• Full brand page development and integration within
LEAP4LIFE’s Stadium – exposing your brand,
special offers, and communications to all LEAP4LIFE
members
• Insertion of one (1) promotional offer/item into
GREAT RACE racer kits (size, weight and timing
restrictions apply)
• Reporting
19