9. PEOPLE
EATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
« Here there is
respect for my nation
«I will bring
my friends here»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things »
10. EATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things »
Market, Restaurants
And Teaching rooms
integrated
« Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
12. Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
14. Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
16. Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
18. Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
20. Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
22. Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
24. Learning
and emotions
Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
28. Learning
and emotions
Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
Visible teaching rooms for courses Integrated market and restaurant
Visual aids to help
describe seasonality,
history and traditions
No products that contain
colorants
Nothing frozen
30. Learning
and emotions
Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
Visible teaching rooms for courses Integrated market and restaurant
Visual aids to help
describe seasonality,
history and traditions
No products that contain
colorants
Nothing frozen
Pay personnel
correctly,
management
pay within reason
Sustainable pricing,
keeping the right
margins
Accounts kept correctly
every day
Pay correctly and punctually,
ask for proactive assistance
from suppliers
Personnel who eat at the
restaurants
Innovative
communication
35. Original
campaigns
Learning
and emotions
Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
Visible teaching rooms for courses Integrated market and restaurant
Visual aids to help
describe seasonality,
history and traditions
No products that contain
colorants
Nothing frozen
Pay personnel
correctly,
management
pay within reason
Sustainable pricing,
keeping the right
margins
Accounts kept correctly
every day
Pay correctly and punctually,
ask for proactive assistance
from suppliers
Personnel who eat at the
restaurants
Innovative
communication
37. Original
campaigns
Learning
and emotions
Lots of
descriptions
and posters
Simple furnishings to
showcase the productEATALY’S «PEACH»
« I am in a
beautiful place»
« I can satisfy all my
desires»
« To better enjoy,
I must learn»
« Quality is not so
expensive»
« This is a different
market, not just for
selling»
« I will come back here!»
« Italy is
champion of
biodiversity»
«How lovely it is to work
here »
«I want my product to be
sold here »
«Eataly does good things
for the community »
«Here I can grow and
shape my career »
«Here farmers are
celebrated »
«If I eat better and
I eat less, I live better »
«It is worthwhile to spend
more on food and less on
other things » « Here there is
respect for my nation
«I will bring
my friends here»
PEOPLE
Market, Restaurants
And Teaching rooms
integrated
White:
a simple colour
Natural elements:
wood
Luminous
and bright:
natural light
Lots of choice,
many products
Visible teaching rooms for courses Integrated market and restaurant
Visual aids to help
describe seasonality,
history and traditions
No products that contain
colorants
Nothing frozen
Pay personnel
correctly,
management
pay within reason
Sustainable pricing,
keeping the right
margins
Accounts kept correctly
every day
Pay correctly and punctually,
ask for proactive assistance
from suppliers
Personnel who eat at the
restaurants
Innovative
communication
Involve corporations
and politics
38. EATALY IS
A HISTORY OF PEOPLE
“ “
Torino
DubaiMilanoRoma
New York Chicago
PEOPLE