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DENVER
A Market Snapshot
The Denver Designated Market Area (DMA):
  • Total 2011 population: 4,142,630

  • Colorado’s most populous city sits just east of the Front Range
    of the Rocky Mountains, at exactly one mile (5,280 feet) above
    sea level.

  • Denver’s economy is based partially on geographic position, as
    well as its connection to some of the major transportation
    systems of the country.

  • Denver has become a natural location for storage and
    distribution of goods to all western U.S. states.

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Denver Population Breakdown


              Population 2011                 Ranking 2011                  Total Population
          Total                                        17                                4,142,630
          Hispanic                                     14                                  901,453
          White non-Hispanic                           16                                2,885,153
          Black non-Hispanic                           63                                  151,831
          Asian non-Hispanic                           20                                   118,116




Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Boston Population Growth
                       From 1990 to 2011


                           Denver Population Growth
                                 1990 to 2011
                                189%

                                                                                            156%




            57%                                                          58%
                                                     33%



            Total              Hispanic             White                Black               Asian
          Population          Population          Population           Population          Population


Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Denver -- Lines of Demographic Growth
                            5,000,000
                            4,500,000
                            4,000,000
                            3,500,000
                            3,000,000
                            2,500,000
                            2,000,000
                            1,500,000
                            1,000,000
                              500,000
                                    0
                                             1990             2000             2011            2016
         Hispanic Population                312,041         583,124          901,453         1,054,085
         Black non-Hispanic Population       96,151         117,171          151,831          171,207
         Asian non-Hispanic                  46,186          77,437          118,116          136,457
         White non-Hispanic                2,166,403       2,885,153        2,885,153        3,070,029
         Total Population                  2,639,232       3,458,929        4,142,630        4,530,495



Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Denver -- Minority Breakdown Versus Whites
                                  4% 2%
                             3%


                                       Other
                                                                                   White non-Hispanic
                       22%        Black                                            Hispanic Population
                               Asian                                               Asian non-Hispanic
                                          Hispanic                                 Black non-Hispanic
                                                                                   Other Population
                                                     69%



        Minority breakdown




Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Latinos by Country of Origin
                                        Other                         Other
                  Cuban, 1%
                                    (Hispanic), 2%                (Spanish), 2%
             Ecuadorian, 2%
            Guatemalan, 2%
             Salvadoran, 1%
           Puerto Rican, 2%




                                                                          Mexican, 90%



Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

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Denver market snapshot 2013

  • 2. The Denver Designated Market Area (DMA): • Total 2011 population: 4,142,630 • Colorado’s most populous city sits just east of the Front Range of the Rocky Mountains, at exactly one mile (5,280 feet) above sea level. • Denver’s economy is based partially on geographic position, as well as its connection to some of the major transportation systems of the country. • Denver has become a natural location for storage and distribution of goods to all western U.S. states. Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 3. Denver Population Breakdown Population 2011 Ranking 2011 Total Population Total 17 4,142,630 Hispanic 14 901,453 White non-Hispanic 16 2,885,153 Black non-Hispanic 63 151,831 Asian non-Hispanic 20 118,116 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 4. Boston Population Growth From 1990 to 2011 Denver Population Growth 1990 to 2011 189% 156% 57% 58% 33% Total Hispanic White Black Asian Population Population Population Population Population Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 5. Denver -- Lines of Demographic Growth 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 312,041 583,124 901,453 1,054,085 Black non-Hispanic Population 96,151 117,171 151,831 171,207 Asian non-Hispanic 46,186 77,437 118,116 136,457 White non-Hispanic 2,166,403 2,885,153 2,885,153 3,070,029 Total Population 2,639,232 3,458,929 4,142,630 4,530,495 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 6. Denver -- Minority Breakdown Versus Whites 4% 2% 3% Other White non-Hispanic 22% Black Hispanic Population Asian Asian non-Hispanic Hispanic Black non-Hispanic Other Population 69% Minority breakdown Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 7. Latinos by Country of Origin Other Other Cuban, 1% (Hispanic), 2% (Spanish), 2% Ecuadorian, 2% Guatemalan, 2% Salvadoran, 1% Puerto Rican, 2% Mexican, 90% Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.