This document summarizes the mission and beliefs of the LIVESTRONG organization. It believes in living life to the fullest despite cancer, focusing one's energy and willpower to fight the disease. It was founded and inspired by Lance Armstrong, a cancer survivor, to provide strength and empower cancer patients and survivors through knowledge and a positive attitude.

1. WE BELIEVE IN LIFE. YOUR LIFE.
We believe in living every minute of it with every ounce of your being.
And that you must not let cancer take control of it. We believe in energy:
channeled and fierce. We believe in focus: getting smart and living strong.
Unity is strength. Knowledge is power. Attitude is everything.
This is LIVESTRONG. Founded and inspired by Lance Armstrong,
one of the toughest cancer survivors on the planet.

2. 10/2/96

4. “THE OBLIGATION
OF THE CURED”
— D R. C R A I G N I C H O L S

5. WE CAN HELP YOU

6. YO U C A N H E L P U S

8. = $24.95

9. Get
Your Own!

10. What do I talk about?

11. SIGN UP FOR GOOGLE ALERTS
FOLLOW A MARKETING SCHEDULE
TALK ABOUT “OLD TIMES”
ASK OPEN ENDED QUESTIONS
POLL YOUR PEEPS
CROWD SOURCE CONTENT
ASK FOR FEEDBACK

13. BAD
Market testing showed need for ethnic
diversity in puppets.
GOOD
Daily Quiz: What is Murray the Monster’s
sheep’s name on Sesame Street?

14. You’re Not
A Machine

15. Inform & Listen

17. Make Asks

18. Eating some amazing Breakfast Tacos
here @LIVESTRONGHQ!

22. @GarageWW

23. LIV ES TRONG . ORG
@ LIVESTRONG
FACEBOOK.COM / LI V EST R O N G
YOUTUBE.COM / LI V ES TR O N G A R M Y
FLICKR.COM / LI V ES TRO N G A R M Y