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How LinkedIn Platform Boosts the Power of Sales Marketing Alignment [Infographic]

Data shows that when sales and marketing teams deploy an interconnected approach on LinkedIn, engagement improves dramatically. Learn how to take advantage.

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How LinkedIn Platform Boosts the Power of Sales Marketing Alignment [Infographic]

  1. 1. How LinkedIn Platform Boosts the POWER OF SALES- Marketing Alignment Marketing Messages Increase the Likelihood of Sales Engagement 25% 1.14x 10.7% Lift in response rate vs. exposure to Sponsored Content (1 = control = no exposure) Prioritize Connections How can you use LinkedIn to enhance sales and marketing collaboration at your company? Our data uncovers several key areas where an interconnected approach leads to far better results. When prospects are exposed to Sponsored Content from the marketing team, they are 25% more likely to respond to a Sales Navigator InMail sent by a member of the sales team. While a single impression to Sponsored Content makes prospects 1.14x more likely to respond to an InMail, exposure to more than 10 impressions lifts that likelihood to 1.38x greater. Prospects nurtured by marketing are 10.7% more likely to accept a request to connect from a sales team member. When planning your marketing campaign, it’s a good idea to prioritize audience members who are already connected with your company. When a LinkedIn member is connected to at least one sales team member at a company, they are 2.2x more likely to engage with Sponsored Content. When a sales rep’s connection is exposed to the company’s marketing content, they are 4.8x more likely to re-share that content on LinkedIn, and 147% more likely to comment on the company’s Sponsored Content. When a LinkedIn member has 5+ connections at a company, they are 5x more likely to engage with that brand’s marketing content. In the top quartile of interconnected sales and marketing teams, 35% of sales prospects have already been nurtured by marketing by the time they’re contacted by a sales team member. In the lowest quartile, only 28% of sales prospects have been nurtured by marketing. Lift in engagement rate vs. number of connections Prospect Nurturing Occurs More Frequently Among Interconnected Sales and Marketing Teams 1.00 1.14 1 2-4 5-10 Impressions >10 1.19 1.26 1.38 1 6 5 4 3 2 1 0 2.2 3.1 3.1 3.2 5.0 Control Low 28% 33% 35% Average High 1 2 3 4 5+ For more information on the business benefits of sales-marketing alignment and how the LinkedIn platform can boost your efforts, download The Power Couple: How Sales and Marketing Alignment Makes Your Business Unstoppable eBook today. Connections Download Now

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