1.
Thank you for joining today’s streamed event of,
Infusing Content Marketing into your Social Strategies
We will be starting momentarily.
Robert Rose
Chief Strategist, Content Marketing Institute
www.linkedin.com/in/robrose
@Robert_Rose
Keith Richey
Marketing Communications Lead, LinkedIn
www.linkedin.com/in/keithrichey
#LinkedInContent©2013 LinkedIn Corporation. All Rights Reserved.

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM
SEO
Advertising
Public Relations
Lead Nurturing
Customer Testimonials
Satisfaction Programs
Loyalty Campaigns
Upsell Programs
Brand Loyalty
#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM
The
Question
Isn’t How many?
It’s… Why?
Marketers distribute
content for different
reasons.
#LinkedInContent

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#LinkedInCM
Amplification
Shareability
Distribution
Quality Of Network
NET RESULT:
Lead generation velocity – Linked-IN
Wins (barely) – 44% vs. 35% vs. 31%
But…. On lead generation quality:
LinkedIn scores double that of others.
#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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#LinkedInCM#LinkedInContent

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Building Relationships with the World’s Professionals
©2013 LinkedIn Corporation. All Rights Reserved.
Keith Richey
Marketing Communications Lead, LinkedIn
www.linkedin.com/in/keithrichey
#LinkedInContent

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Digital proliferation
has disintermediated brands
Mobile
Search
Peers
SocialExperts
Discover
Explore
Select
Advocate
ACME
60%
through decision
making process
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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1 of every 3
professionals
on the planet is LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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Our members seek content
that matches their professional mindset
Influencers LI today /
Channels
Groups Brands
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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On LinkedIn, brands build relationships
with the world’s professionals
by using accurate targeting to deliver relevant content
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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Whether you’re a brand marketer or performance
marketer, we have a solution
Brand
Building
Performance
Marketing
Content Marketing on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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©2013 LinkedIn Corporation. All Rights Reserved.
SlideShare Channel
Bring your story to life
and deliver it to your target audience at scale
Sponsored Updates
#LinkedInContent

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©2013 LinkedIn Corporation. All Rights Reserved.
Add visual impact and wide distribution
with SlideShare Channels
#LinkedInContent

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Convert content engagement into leads
with SlideShare Content Ads
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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Sponsored Updates deliver rich content
across all devices via the LinkedIn feed
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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And drive quality leads
from your target audiences
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

38.
Reach more professionals
with Sponsored Updates
+ Follow BlackRock • Like (12) • Comment (8) • Share • 3 days ago
BlackRock
Jessie’s Excellent Financial Adventure:
Dreams for My Mother
isharesblog.com • A journey to greater financial
wellbeing means taking care not only of
yourself, but also of those you love. This
Mother’s Day, Jessie Szymanski shares what she
hopes for her mom. What do you dream of for
yours?
• Sponsored
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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©2013 LinkedIn Corporation. All Rights Reserved.
Display media + content
work better together
Display Media + Sponsored Updates
Display primes people to
engage content
#LinkedInContent

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"We have seen very high quality leads
coming in from our sponsored updates on
LinkedIn. Not only can we target the
audience we want to, we can promote our
best performing content. “
Hubspot
HubSpot: driving high quality leads with Sponsored
Updates
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

41.
GE: content ads showcased thought leadership
5.75%
Average interaction rate
with Content Ads
1300+
Unique content
downloads
Reach influencers and
decision-makers in specific
industries
High levels of traffic and
conversion
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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On LinkedIn, brands regain influence
by building relationships with professionals
Discover
Explore
Select
Advocate
ACME
©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent

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Thank you!
lnkd.in/ContentMarketing
lnkd.in/SponsoredUpdates
©2013 LinkedIn Corporation. All Rights Reserved.

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©2013 LinkedIn Corporation. All Rights Reserved.
Robert Rose
Chief Strategist, Content Marketing Institute
www.linkedin.com/in/robrose
@Robert_Rose
Keith Richey
Marketing Communications Lead, LinkedIn
www.linkedin.com/in/keithrichey
#LinkedInContent

45.
©2013 LinkedIn Corporation. All Rights Reserved.
Please take a few minutes to fill out our survey:
Insert Survey Link
We’ll be sending everyone a link to a recording of
today’s webinar within 24 hours.
Visit us at marketing.linkedin.com
#LinkedInContent