Trusting Voices Drive Brand Messages

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We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do. Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly. In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.

Marketing

It works.
@LinkedInMktg
Rated the
fastest growing
online customer
acquisition
channel.
influencer marketing 22%
organic search 17%
email 15%
paid search 14%
display advertising 9%
affiliate marketing 5%
others 18%
source: Tomoson

Meet Your Speakers
@LinkedInMktg
Megan Golden
Senior Content Marketing Manager
LinkedIn
@goldmegs
Laura Smous
Head of Product Management
TapInfluence
@laurasmous
Bryan Kramer
CEO, Best Selling Author
PureMatter
@bryankramer

Q&A with
Laura and
Bryan…
@LinkedInMktg@laurasmous@bryankramer

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Trusting Voices Drive Brand Messages

2. 2 The most powerful way to place a brand’s message before an interested audience is through a voice they trust. @LinkedInMktg

3. It works. @LinkedInMktg Rated the fastest growing online customer acquisition channel. influencer marketing 22% organic search 17% email 15% paid search 14% display advertising 9% affiliate marketing 5% others 18% source: Tomoson

4. Meet Your Speakers @LinkedInMktg Megan Golden Senior Content Marketing Manager LinkedIn @goldmegs Laura Smous Head of Product Management TapInfluence @laurasmous Bryan Kramer CEO, Best Selling Author PureMatter @bryankramer

10.