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HOW LINKEDIN FOLLOWERS BOOSTED A BRAND: THE STORY OF SAMSUNG MOBILE Samsung Mobile launched a LinkedIn Company Page to reach passionate techies with money to spend. They partnered with LinkedIn to attract valuable followers and tailored their updates to what these followers wanted. The result? Buzz for new products and a major brand boost. SAMSUNG MOBILE ESTABLISHED A LINKEDIN COMPANY PAGE 165K+ 0 2011 2012 WHO ARE THESE FOLLOWERS?AFFLUENT IN-MARKET INFLUENCERS UNIQUE REACH44% have household 88% are looking for a 78% are technology 55% are only followingincomes over $100K new smartphone in decision makers in Samsung Mobile on the next 12 months their household LinkedIn SAMSUNG MOBILE GAVE FOLLOWERS THE CONTENT THEY WERE LOOKING FORSAMSUNG MOBILE ASKED“WHAT INFORMATION DO YOU WANT TO SEE FROM US?”New product launches 78%Promotions/special offers 63% RECENT UPDATESProducts and services 60% Samsung Mobile Discover Samsung Mobile, and how multitasking with GALAXY Note II lets users perform their best in a fast-paced business environment. How to multitask using the Samsung GALAXY Note IISpecial/new info only youtube.com • with the multitaking capabilities of the GALAXYavailable to Followers 46% Note II, professionals are empowered to perform their best in today’s fast-paced business environment. Play VideoNews articles and Like (82) • Comment (15) • Share 44%industry insights SAMSUNG MOBILE’S FOLLOWERS ARE MORE LIKELY TO CONSIDER, PURCHASE, AND RECOMMEND3× more likely to consider Samsung Mobile 2× more likely to recommend Samsung Mobile 76% of followers feel more up to date 51% feel closer to Samsung Mobile See more stories like this at marketing.linkedin.com/success-stories Marketing Solutions Results compiled from an online survey of 303 Samsung Mobile followers on LinkedIn in May 2012