1.
1 LinkedIn internal data
2 “2018 Trends in Personalization,” 2018, Evergage
3 “2019 Edelman-LinkedIn B2B Thought Leadership Impact Study,” 2018, Edelman
4 “B2B Content Marketing 2019 - Benchmarks, Budgets, and Trends - North America,” 2018, Content Marketing Institute
5 “2019 LinkedIn Global Report: The Enlightened Tech Buyer,” 2018, LinkedIn
6“State of Content 2017,” 2017, Accenture
A curated selection of only the finest statistics and tips to pair
with your oak barrel aged LinkedIn content marketing strategy.
of marketers agree that
personalization (and cold
cuts) help advance
customer relationships.2
98%
Every day, millions of
posts, videos and articles
course through the
LinkedIn feed like
smooth jelly, generating
tens of thousands of
comments every hour.1
Strawberry
Jelly
of decision-makers use thought
leadership to vet organizations
they’re working with—making
sure they get that cheddar.3
55%
Sampler Platter
Gouda
Pages with complete
information compared
to those without get 30%
more weekly views.
Gouda to know.1
Salami
Cheddar
of respondents said that they
expected to produce more
crackers—uh, content globally
over the following two years.6
Crackers
83%
Prosciutto
The most successful
content marketers
prioritize their audience’s
informational needs over
their promotional (and
often hammy) message.4
1 in 5 investors say
LinkedIn is the best place
to learn more about a
topic, such as orange
marmalade. Mmm.5
Orange
Marmalade
of B2B (brie to brie)
marketers increased their
use of social media for
content marketing
purposes compared with
one year ago.4
Brie
61%