1.
Your Guide to Understanding
Tech Buyers on LinkedIn
global tech-minded professionals who make up
30% of LinkedIn’s total audience
WHAT DO TDMs
ENGAGE WITH?
They’re more likely to prefer:
Industry
Trends
Thought
Leadership
Colleagues’
Activity
They share
content
48% more
than others
Their content
is shared
69% more
than others
TDMs are more likely
to be part of
a group
TDMs are more likely
to follow other
Company Pages
Groups, Company Pages and InMail are all part of
a well-balanced tech content diet:
With LinkedIn’s insights, you can easily, and
efficiently, target and engage tech buyers at the
right time with the right content.
Key targeting demographics:
Job function
Seniority
Company size
Activity
Location
Company
(important for ABM)
Key takeaways for tech decision makers:
Top IT products/services the tech buying
committee plans to purchase within the next 12
months: hardware, enterprise software, networks,
consulting, outsourcing and security applications
The buying committee’s
top destination for
content is the vendor’s
website, followed by blogs,
forums, discussion boards
and social media
Nearly 90% of
companies are currently
in the market for an IT
solution within
the next year
IT buyers are 67%
more likely to consider
a vendor who educates
at each stage of the
decision process
WHO ARE TODAY’S
TECHNOLOGY
DECISION MAKERS?
WHAT ARE THEY
INTERESTED IN?
WHY ARE THEY
COMING
TO LINKEDIN?
WE CRUNCHED
THE NUMBERS
LINKEDIN HAS 5 MILLION
and found that this group was diverse, highly engaged,
and consuming content across multiple devices.
ENGINEERINGIT
WHO’S ENGAGED?
The most popular
job functions within the tech
demographic on LinkedIn are:
But the others you should be keeping an eye on are:
CIO/CTO
Business owner
Salesperson
Founder/partner
Project manager
Information technology generalist
Manufacturing/mechanical engineer
Software developer
Technology manager
Business/corporate strategist
5 tech companies best utilizing LinkedIn marketing abilities:
35%
are at entry level and
using LinkedIn to stay
informed on IT news and
companies/influencers
66%
are senior level or higher,
using LinkedIn for content,
employment, recruitment
and research
TDMs receive more
group views than the
average user
73%36%38%
are more likely
to engage
are more
connected
TECHNOLOGY
DECISION MAKERS
(TDMs)
HELPFUL
INSIGHT
actively look for insightful
research and data on LinkedIn
in order to inform purchases.
Tech decision
makers aren’t
just executives
With LinkedIn’s help, you can use a more accurate, hyper-targeted
and meaningful way to reach your audience. Find out more about
how LinkedIn can help you engage with a broad range of tech
buyers and decision makers today!
WHAT DOES THIS MEAN FOR
TECH MARKETERS IN 2017?
Tech decision makers are popular:
They’re 43% more likely to access LinkedIn
via mobile – is your site optimized?
HOW ARE THEY
ENGAGING? 62%
mobile
83%
desktop
These stats verify:
Regularly updating your Company Page
Sharing and posting thought-provoking content
Utilizing LinkedIn’s InMail distribution capabilities
Creating updated job opportunities for TDMs
Tech professional
homepages receive
50% more views
than the normal
active user
Tech-related
InMail is viewed
36% more than
the average
active member’s
content
HELPFUL
INSIGHT
45%
are more likely
to visit LinkedIn
30%
members engaged on the
LinkedIn Tech Content Feed
18M+
Small companies are
42% more active
Larger brands are
57% more active
Across company levels, tech has an impact:
42% 57%
48% 69%
36% 50%
31%
67% 90%
58%
HELPFUL
INSIGHT
Data cited reflects LinkedIn platform data pulled and reported October 2016