Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
38% of unique visitors access LinkedIn through a mobile device. Make it easy for your entire audience to engage by providing responsive landing pages with user-friendly lead forms.Posts with a link have 2x the engagement and a 55% higher rate of “likes”.People see the image before they read the introor the headline. Make sure its relevant and interesting. Avoid hypertargeting. Start by casting a wide net and use reporting tools and advanced targeting filters to refine and optimize your campaign
In just over 6 months the Content Marketing Academy Group has grown to the largest and most active (not to mention spam-free) content marketing focused group on LinkedIn. The group is now the largest content marketing-focused group on LinkedIn, averaging 267 new member per week, and, more importantly, about 10 to 20 quality discussions per week.
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
It’s not just a content repository, it’s a content publishing platform. It’s an essential part to any strategy.