Are you interested in crafting high performing campaigns that turn prospects into customers? Would you like to uncover the secrets to marketing to LinkedIn’s audience of more than 450 million members? Do you want to discover the keys to unlocking LinkedIn’s first-party data to target professionals with unparalleled accuracy and grow your client's businesses? Accomplish it all with one powerful platform: LinkedIn Campaign Manager. In this webcast session, LinkedIn's own, Adam Yinger, Sr. Marketing Strategist will help you learn: - What is Campaign Manager and what is the benefit of using it? - How can I get started with Campaign Manager? - New features and best practices for growing your client's business.

1. Intro to LinkedIn
Campaign Manager

2. Adam Yinger
Sr Marketing Strategist | LinkedIn

3. Intro to Campaign Manager
What is Campaign Manager and what is the
benefit of using it?
How can I get started with Campaign Manager?
New features and best practices for growing your
client’s business

4. What is Campaign Manager?

5. What is LinkedIn Campaign Manager?
Campaign manager is the core platform used to create,
manage, measure and optimize your advertising
campaigns on LinkedIn.
Why LinkedIn Campaign Manager?
Campaign manager centralizes all of your accounts and
campaigns in one place allowing for easy campaign
creation, visibility, control and agility.
LinkedIn
Campaign
Manager

6. Get started with LinkedIn
Campaign Manager

7. Tip: You must use a company email address to create a company page
Start with Your Company Page
Please visit our Help
Center to learn more.
business.linkedin.com/marketi
ng-solutions/company-
pages/get-started

8. Select the currency you want to use for payment and bidding.
Once you select the currency, you cannot change it.
Choose the company with which this account will be associated
and name the account.
Access LinkedIn’s Campaign Manager at
https://www.linkedin.com/ads/home.
To start, you will need to create a
business account.
A business account allows you to
separate ads and billing information,
share business account access with
other team members and conveniently
link a Company Page.
From the Campaign Manager homepage, click Add account in
the top right-hand corner.
Click Add account. Your account will be on hold until you edit
your billing details, which you can do now or after you set up
your first campaign.
Create a
Business Account
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02
03
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9. Selecting Products

10. Sponsored Content
Please visit
business.linkedin.com/
marketing-
solutions/native-
advertising
To Learn more about
Sponsored Content

11. Text Ads
Please visit
business.linkedin.com/
marketing-
solutions/ppc-
advertising
To Learn more about
Text Ads

12. Sponsored InMail
Please visit
business.linkedin.com/
marketing-
solutions/sponsored-
inmail
To Learn more about
Sponsored InMail

13. Creating Campaigns

15. Sponsored Content
For more information on Sponsored Content: business.linkedin.com/marketing-solutions/native-advertising

16. Text Ads

17. Sponsored InMail

18. Target your Ads

20. Setting Your Bid and Budget

22. Measure and Optimize

24. Conversion tracking for LinkedIn advertising
Easily measure and optimize the business impact on your Sponsored
Content and Text Ads investment using native attribution tools
Track performance
• Track conversion events tied to your campaigns using
LinkedIn’s Insight Tag and Campaign Manager Platform
• Monitor specific conversion actions including downloads,
sign-ups, registrations, and more.
Understand ROI
• Measure the value you’re getting from your content marketing
on LinkedIn, including return on ad spend and cost per
conversion
Optimize your results
• Leverage in-platform conversion data to improve your
campaigns and drive results for your business.For more info on tracking Conversions, visit:
https://business.linkedin.com/marketing-
solutions/conversion-tracking

25. Best Practices

26. Bid and Budget Best Practices
Set a competitive bid
Don’t set daily budgets too low
Frontload Daily Budgets

27. Targeting Best Practices
Avoid Hypertargeting
A/B Test
Always be testing
Start with the ‘3 pillars’
Job Function + Seniority, Industry + Seniority, Groups/Skills + Seniority
Measure, Optimize, Repeat

28. Measurement and Optimization Best Practices
Identify Clear Goals and Metrics
Track Performance
Optimize and Improve