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EMMA is the world’s first massage assistive robot which aims to relieve the shortage of trained therapists
in the TCM industry. The robot has a customised, fully rotatable 3D-printed massage tip, a 3D-stereoscopic
camera for acupuncture points recognition and localization and a user-friendly interface and recommended
guidelines for various sports injuries. Sensors and diagnostic functions measure the progress of the patient and
the diagnostics data is then uploaded into the cloud where a client progress report can then be generated to
adjust personalised treatment programmes. AiTreat aims to build a cloud-based, artificial intelligent driven
collaborative robotic system which can perform TCM check-ups, take TCM records and perform professional
therapeutic massage under the TCM physician’s instruction.

Publié dans : Santé
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  1. 1. AiTreat Revolutionary Massage System Lean Launchpad Program Singapore, 2016 TM Conghui Liang, Mentor: Veronica Chew liangconghui@gmail.com 24 Oct 2016
  2. 2. 2 Our team Meet the experts CEO: ZHANG YIZHONG Double Degree, NTU TCM physician • Specialized in pain management and chronic conditions. Have seen over 50,000 patients during the past practice. CTO: Dr Qiu Chen King's College London • Researcher from Centre for Robotics Research, King’s College London. Expert in mechanical design and robotic control Dr Liang Conghui University of Cassino Robotic Scientist • Research fellow in robotic center in Singapore. Over 10 years R&D experience. Developed robotic systems deployed in real application scenario Victor (PhD candidate) NTU, Singapore Data Scientist • PhD candidate at Nanyang Technological University. Specialized in Information Visualization, user interface and control panel. David Zhao Electrical Engineering (Master) NUS • Has been working in the IT sector for more than 7 years. Has developed e- commerce, customer service chatbot, etc, various projects. visit www.aitreat.com for more information
  3. 3. 3 What is the problem we are trying to solve? Shortage in skilled local therapists Rising Labor Cost Profit margin (3-5%) is shrinking
  4. 4. 4 What was our proposed solution? Build-In Massage knowledge A.I. for better solution Cloud Database PCT patent Solution: Robotic Assistive Massage System
  5. 5. 5
  6. 6. 6 Customer discovering journey 14% 20% 20% 30% 6% 10% 50+ INTERVIEWS (LOCAL) Clinic operators TCM therapists Robotic researcher End-user Gov. officers General people • Presentation skills are critical • B2B customers need a solution beyond just a single product • Raas (Robot-as-a-Service) is a kind of new business model • People are happy to see, play and talk about robots. However, very few people want to pay …... • Price is not the primary issue, but the value creation for your customer
  7. 7. 7 • TCM Clinics & physiotherapy centers 3000 TCM PHYSCIANS 18000 BEAUTY & WELLNESS BUSINESSES IN SINGAPORE • Testing market: 5~10 local clinics • Target market: 6 billion in Singapore & United states • Available market: 12.1 billion for medical massage, 2.8% annual growth Beach head market & size
  8. 8. Business model today Satisfy?Physiotherapy Rehabilitation centers TCM clinics Value Proposition Reduce Manpower Cost Utilize new technology to upgrade service and attract more patients Provide therapeutic massage to patients Usage fee as revenue sharing Rent & service fee Robotic parts supply Robot/Medical research center IP Human resources Key Partners Revenue Streams } Key resources }Financial EMMA Expert Manipulative Massage Automation Data value Customer Segment R&D -> Patient can't differentiate Treatment effect validation -> EBM proven Key activities Adaptive closed-loop feedback control + -
  9. 9. What’s new? 3D sensor GUI Base Massage head Robot arm Controller
  10. 10. 1 Video
  11. 11. 11 Thank you! Singapore: +65 9826 9768 235 Innovation Center, NTU Singapore 637722 U.S.: +1 669-241-9937 Email: Yizhong_z@hotmail.com www.aitreat.com