1.
OneSpace
Cyber Physical Location based Services
Mohan
Ash
Joe
Ashraf
Christian

2.
LLP FINAL
PRESENTATION 3
TIME LINEQuest for a compellingValue Proposition
Bootcamp
F&B Discovery
Platform
We surely can live
with out it.
Travel Planning
Local Guides
Maybe we can live
with out it.

3.
LLP FINAL
PRESENTATION 4
TIME LINEQuest for a compellingValue Proposition
On-Demand Location specific
Information
Retail
Discover Local Products
Challenges are
business oriented
not technological.
Desktops are old
school.
Google and Facebook
are killing the show.

4.
LLP FINAL
PRESENTATION 5
TIME LINEQuest for a compellingValue Proposition
Disaster
Communications
Licensing
It’s not the end. Just
the beginning.
We build in-house.

5.
LLP FINAL
PRESENTATION 6
To Summarize (Total 44 interviews)
# Application Feedback Sample
1 Travel 14
2 F&B 18
3 Retail 7
4 Physical-Cyber 9
5 Licensing 3
6 Disaster 1
Key Insights
• Cyber Physical is a feature not a product
• Interactions need to be focused around a specific topic
• Social needs to be supplemented with other validation mechanisms
• In retail challenges are business oriented not technological

6.
LLP FINAL
PRESENTATION 7
A simplified timeline of Opportunistic Matching on the Web
SOCIABLE WEB
VIRTUAL PLACES
PALFREYMAN
COBROW
COCOBROWSE
ODIGO
GOOEY
CSCW3
ICQ SURF
T MESSENGER
KALAS
EPLACE
GAMA MALL
COCOBROWSE
I2I
LIVEMAPS LLUNA
WEBLIN
PAPAGELIS
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Commercial Systems, 900,000 + users at peak popularity
3 years after the
creation of WWW
Web Awareness Protocol Proposal
The Golden Age Decline in Interest
and
Emergence of Online Social Networks
3 Million Users

7.
LLP FINAL
PRESENTATION 8
Why social needs additional validation mechanisms?
Would you want to share pictures of your daily activities online?
Would you want to frequently post your thoughts or opinions
online?
Would you be open to answering questions from strangers online?

8.
LLP FINAL
PRESENTATION 9
Why social needs additional validation mechanisms?
Asking the “right” questions!
More importantly
OBSERVE
don’t just ask
“It is very difficult to ask the user base
what they want” ~ about socializing, Dr
Heinreich Wolf

9.
LLP FINAL
PRESENTATION 10
The Road Forward
1. Travel
2. Social
• Develop API to evaluate feasibility of integrating with Tineri end of November
• Validate other geographies
• Evaluate if combining efforts with Travello is synergistic
• Focus on research to enhance socialization aspect of OneSpace
• Continue customer validation with addition mechanisms in parallel

10.
THANK YOU