LM3LABS is the leader in computer vision interactivity applied to the advertising, promotion and museum industries. LM3LABS explain here their solutions applicable to the retail industry.

1. interactive::retail
featuring:
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2. e-commerce:: retail
Ubiq'window is an innovative marketing and
advertising solution that brings interactivity to any
kind of flat surfaces with high degree of accuracy.
Ubiq'window enables online marketing methods to
an offline store in an immersive and engaging
fashion.
Ubiq'window brings e-commerce tools to shops,
such as tracking number of hits and making
marketing adjustments based on that, targeted
marketing, cross-selling of relevant and
complementary products, showing customer
reviews and full product info look-up, including
the manuals.
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3. interactive::shop window
Interactivity is made possible for ANY KIND OF DISPLAY –
LCD, plasma or giant rear projection screens.
Such unique and innovative installation increases the
awareness and improves the image of the store.
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4. digital::non-digital
Bringing interactivity outside the actual screen, to
non-digital surface, is a new reality. Unlimited
number of responsive zones of various shapes can
be created in the surrounding space, and pointing at
them can trigger various appropriate content on the
screen, making this window shopping solution very
user-friendly and flexible in application.
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5. interactive::mirror
Interactive mirror window raises the standard of presenting merchandise. It brings pleasant surprise
to customers, letting them see their own reflection, superimposed on a projected interactive image. In
improves the perceived value of the product.
© 2008
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6. interactive::in-store display
Enhancing shop windows and store
displays with Ubiq'window and
therefore making the objects behind a
glass interactive, enables customers to
explore the values of merchandise,
which cannot be touched otherwise –
jewelry, luxury items, brittle works of
art, exclusive products etc. Pointing at
a real object behind and discovering
the advantages of a product through
intuitive and attractive content on a
semi-transparent screen helps the
customers in making the decision
about the purchase of merchandise
with fun and ease.
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7. interactive::campaigns
The whole surface of a shop window can
be made interactive for the time of a
campaign.
Stickers on the glass window can be made
interactive. LCD screens behind the glass
can be made interactive at very limited cost,
without risk.
Customers will interact with the seal and
discover the product.
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8. interactive::display objects
Interactivity can be associated to pc-
managed motors and robots to
present real-life objects with a new
twist.
Customers, from the sidewalk, can
directly interact with merchandise
displayed inside the shop, turn them,
see them from different objects,
making their own decision whatever
the day and time.
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9. interactive::shelves
Now it is possible to know more about customers'
behaviors with the help of automatic tracking of
which product attracts more attention from
customers, just like a webmaster keeps track of how
many hits a certain link had on a website.
Customers' actions can directly trigger digital actions
like music, product commercials or informations.
This enhances targeted marketing to a new level.
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10. interactive::floor plan
Interactive FLOOR PLAN on a semi-transparent screen
helps customers navigate in a store while contributing to
the design. It allows the store to market individual shops
and sections in an easy-to-understand yet fancy way.
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11. stand-alone::interactive points
Creating unusual ways of presenting
merchandise and services, combining
touchless manipulation and transparent
futuristic display can be achieved with stand-
alone, all-in-one Interactive Points.
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12. distant::interactivity
Distant interactivity is ideal for
showrooms.
Customers point in the air to
interact with distant content.
Customers will associate the
futuristic touchless and
machine-less interactivity to
product presentation content.
Distant interactivity is immersive
and strongly engaging.
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13. interactive::augmented reality
Interactive semi-transparent screen in front
of a real object builds another layer of
reality, in which customers can discover the
benefits of a showcased product in an
exciting and flexible way: changing colors,
getting additional information about the
product etc...
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14. ambient::interactivity
Integration of interactivity into the existing environment enhances the customer's experience.
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15. interactive::floors
Interactive floors establish a whole, easily engaging
atmosphere whose changes can be even scheduled. The
content changes according to the predefined time, day of
month and seasons, fitting various categories of
customers – children, young women, tourist shoppers...
Catchyoo interactive system automatically counts every
person who interacts with the content, providing valuable
statistics that serve as a powerful marketing tool. The
contents can be easily created and changed from the
store office, using wireless connection, or from a central
HQ using the internet.
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16. interactive::walls
Interactive walls in stores dynamically produces an
immersive atmosphere, positively influencing
people's perception about the merchandise.
Interactive Walls are the mood makers of a store.
The solution changes the environment to make it
responsive and more welcoming to customers,
leveraging the existing style of a store.
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17. wall+furniture::integration
Integration of interactive digital contents
with real displayed objects like
mannequins makes an amazing difference
on customers' perception of the shop and
items. It engages customers in a dynamic
relationship with products and creates a
dynamic environment for products.
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18. interactive::stairs
Stairs' top are untapped media which can become
interactive media. Customers are invited to visit
other floors of a shop by dynamic and interactive
visual content, thus enabling the store owner to
better manage the flow of customers inside the
store.
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19. interactive::display table
Interactive Display Table with easily customizable
and changeable interactive content can become an
integral part of the design of a store. Visual emphasis
on the promoted products draws customers' attention
in a pleasant way.
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20. interactive::table
Merchandise are made super
star with interactive front
projection tables which invite
customers to play with the
products, touch them and
create a totally interactive
environment to them.
Visuals are created and
changed easily, they can be
scheduled according to time
and day. They collect
interaction statistics.
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21. interactive::stand-alone table
Stand-alone interactive tables are
modular solutions relying on Catchyoo
technology and can be customized in
many ways both design-wise and
content-wise.
They can be scheduled.
They engage customers in a self and
personal discovery of products.
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22. interactive::real objects
Engaging and customizable interactivity can be applied on any kind of surface – whatever their
shape is. The customers will enjoy the time they spend in a store and even tell about the store to
friends and relatives, post photos and videos in Internet...
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23. ::references
● Acuvue
● Century21
● Renault
● Toyota
● Hugo Boss
● Kirin
● Calvin Klein
● Olympus
● Vodafone
● British American Tobacco
● Galerie Lafayette
● Japan Tobacco
● Nokia
● Kanebo
● Cartier
● Chanel
● Heineken
● Ito Yokado
● Parco
● Philip Morris
... among others
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24. contact::us
LM3LABS/LM3 LLC Japan
TGarden Square 409, 3-5-26 Funabori,
Edogawa-ku 134-0091, Tokyo
Phone: +81(0)3-3877-0779
Fax:+81(0)3-4496-4371
e-mail: info@lm3labs.com
International Contact Points:
China/Hong Kong: +852 8198 8406
Europe (France): +33(0)870440060
USA (NYC): +1(646) 461-6146
www.lm3labs.com
retail.lm3labs.com
Blog: http://catchyoo.typepad.com
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