2. Brief of overall video
‘Cant say No’ was Conor Maynard’s debut album, this meant
that the producers of the accompanying music video were
showcasing him and building the publics initial thoughts of
him as a new artist. Due to this they used one of the 6
points in Andrew Goodwin’s theory, to use a lot of close-ups
of the vocalist, in this case Conor.
Within the video there are a total of 5 scenes each made up
of both performance shots and cutaways. They are;
• The bedroom
• The street
• The park
• The party
• The CGI wall
3. Scene One
The Bedroom
The
first
shot
is
a
close
up
of
the
back
of
his
head.
The
next
is
of
Conor’s
eyes
which
is
an
extreme
close
up.
The
next
shot
is
a
close
up
again
however
this
>me
it
is
a
side
shot
clearly
showing
the
audience
his
face
which
is
the
first
>me
we
are
able
to
see
him
fully.
We
then
have
another
extreme
close
but
of
his
mouth
this
>me.
From
this
we
have
now
seen
all
his
features
and
will
be
able
to
recognize
him
throughout
the
rest
of
the
video
as
most
of
the
audience
will
not
have
seen
him
before
as
this
is
his
debut.
ACer
all
the
con>nuous
shots
of
Conor’s
face
we
then
get
a
close
up
of
his
feet
which
are
walking
clearly
showing
the
viewer
that
we
will
be
moving
onto
the
next
shot.
4. Scene Two
The Street
The
first
shot
in
this
scene
is
yet
again
Conor
but
a
mid
shot
and
unlike
the
first
scene
there
is
a
stronger
rela>onship
between
the
music
and
the
visuals
as
he
is
dancing,
despite
it
being
simplis>c,
in
>me
with
the
music
(a
point
taken
from
Goodwin’s
theory).
This
is
very
similar
to
the
shot
before
however
the
camera
has
moved
180
degrees.
This
is
yet
another
close
up
shot
of
Conor’s
face
but
at
90
degree
angle.
Despite
there
being
a
lot
of
similar
shots
the
edi>ng
has
a
strong
rela>onship
(Goodwin’s
theory)
meaning
it
is
quick
so
the
viewer
does
not
get
bored.
In
this
shot
it
is
a
long
blurred
shot
of
corner
however
you
are
able
to
see
clearly
the
wall
and
the
website
which
again
links
back
to
Goodwin’s
theory
of
music
videos
promo>ng
and
show
casing
the
vocalist.
5. Scene Three
The Park
This
is
a
simple
introductory
mid
shot
to
the
new
scene
showing
a
group
of
people
that
Conor
soon
becomes
a
part
of.
It
is
shot
using
a
dolly
and
pivots
as
the
girl
walk
around
the
corner.
The
next
shot
within
this
scene
is
a
mid
shot
and
shows
clearly
Conor
with
a
large
group
of
friends
all
following
him
which
links
to
Hegemony,
which
is
the
idea
of
a
pop
star
follows
the
dominant
cultural
values,
beliefs
and
expecta>ons,
which
in
this
case
is
that
a
good
looking
teenager
has
a
lot
of
friends
and
due
to
being
male
is
the
‘leader
of
the
pack’
A
long
shot
from
behind
showing
Conor
and
his
friends
on
there
way
to
something.
A
cut
away
but
s>ll
within
the
same
scene.
Due
to
the
ligh>ng
the
shot
has
a
roman>c
feel
en>cing
the
female
viewers
to
con>nue
watching
the
rest
of
the
video.
6. Scene Four
The Party- Performance Shots
The
first
shot
introduces
the
audience
to
the
next
scene
with
an
over
the
should
shot.
This
mid
shot
caught
from
behind
shows
Conor
dancing
with
an
aQrac>ve
girl
in
a
seduc>ve
manor
this
follows
the
conven>ons
of
Pop
songs
sung
by
males,
as
it
perceives
them
to
be
‘a
ladies
man’.
This
is
yet
another
mid
shot
show
Conor
so
the
viewers
will
easily
be
able
to
dis>nguish
and
recognize
his
face
when
it
comes
to
releasing
his
next
song.
The
next
hot
is
a
long
shot
of
Conor
at
the
party,
showing
him
in
a
social
light,
in
which
many
teens
are
associated
as
being
like
giving
them
something
to
connect
and
relate
with.
The
final
shot
within
this
scene
is
a
close
up
of
just
his
face.
7. Scene Four
The Party- Cutaways
Elevated
mid
shot.
Within
all
of
these
shot
Conor
is
not
in
any
of
them,
this
means
they
are
are
cutaways.
Due
to
the
use
of
these
it
ensures
the
viewer
Elevated
long
shot.
does
not
get
bored
of
con>nuous
use
of
similar
shots.
Two
close
ups
of
two
aQrac>ve
girls
dancing.
Close
up
of
a
boy
skateboarding.
8. Scene Five
The CGI wall
Within
this
mid
shot
Conor
is
slightly
obscured
by
those
around
him
due
to
the
framing
however
because
of
this
it
make
the
viewer
feel
more
involved
and
gives
them
a
sense
of
actually
being
within
the
shot.
This
is
again
a
mid
shot
but
from
the
side
angle
this
>me.
This
is
a
very
simple
mid
shot
clearly
showing
the
wall
behind
and
the
CGI
on
it,
giving
the
viewer
something
new
to
look
at
and
thus
keeping
them
entertained.
