This is a campaign for Volvo that I developed for my Field Experience course, based on what I learned at Arnold Worldwide during my internship. I was supposed to choose an Arnold client and develop a new campaign or branding strategy for that client.
3. Why âAlways Thereâ? Because it makes sense. â Always Thereâ symbolizes many things that are already associated with the brand - Safety - Long Brand History - Reliability - Customer Focused - Assurance - Longevity
31. LAXMom12: I was picking up my daughter from her lacrosse game one Friday afternoon and all of her girlfriends from the team wanted to come over the house for dinner. Luckily my XC90 has enough room for all six of the girls and still has an empty seat for their practice bags and lacrosse sticks. My Volvo is always there , at every sporting event, ready to take the girls off to their next big event, whether it be a tournament or a sleepover. Leave LAXMom12 a comment: Leave Sailorman451 a comment: Next Page Click Here to Post Your Story Share Your Stories of How Volvo has Always Been There For You! Share Your Story For the Chance to Win $5,000.00! Sailorman451: It was the dead of night and I was driving down the highway and all the sudden, there was a âwhiteout.â The snow was coming down so heavily that I could barely see the road. I also had my two sleeping children in the back-seat. Luckily, my XC70 has powerful All Wheel Drive and we made it home safely through the snowstorm. My Volvo is always there in the middle of a blizzard.
