Social Media Marketing - with focus on the process of ENGAGEMENT.

1. SHUBHAM TAYAL 0113119
LOVISH SINGHAL 0113120

2. Overview
 What is Social Media Marketing ?
 Change in marketing practices.
 What has changed ?
 Few facts to convince you.
 What are they doing online ?
 Advantages
 Should we use facebook – an example
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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3. What is Social Media Marketing ?
wiki says –
Social media
marketing refers to the
process of
gaining website traffic or
attention through social
media sites.
Social Media – are we
creating
conversations?
Stop thinking
Campaigns,
Start thinkingSocial Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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4. Lets Make Them Crazy
Instead, SMM is:
• Two way, word-of-mouth ,
community, marketing based
on the stable premise that people
are social and want to connect
with other people
• Related to technological evolution
that continues to provide new and
attractive means for people to
interact
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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5. What is Kolaveri Di Raaa - SMM
 the song has helped
creating an identity of
the music director,
talented actor cum
singer and the movie
‘3’.
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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6. Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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7. Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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8. SMM vs IM vs DM
 Digital : All Digital
form of media.
 Online or Internet :
only internet as the
mode.
 SMM : subset of
both IM and DM
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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9. Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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10.  Some Facts :
 currently has about 100 million Internet users, and the
number will increase to 300 million by 2014, reports The
Wall Street Journal.
 With 43,497,980 users now, India has the world's second
highest number of Facebook users in the world now. It is
more than the population of either Argentina, Kenya or
Canada and almost twice Australia's population.
Hindustan Times.
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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11.  Facts continue…
 nearly 30 million Indians who are online are
members of social networking sites and about
two-thirds of them spend time on these social
networking sites daily. StudyThe Nielsen Company.
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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12. What are they doing online ?

Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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13. Engage them ---
 Channels to use –
 Channel that will have
the most impact.
 Facebook – popular
 Twitter – communication
with business
 youTube – third most
visited site
 Flicker – great photo
sharing with active
communitySocial Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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14. Measure the impact
Website traffic
Feedback
Followers and friends
Enquires
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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15.  Building Brand
Awareness :One of
the most obvious
reasons for using
Social Media
Marketing is to build
brand awareness and
it certainly does if
used correctly.
 Reach a Large
Audience: Using social
media to market your
business online will
without a doubt help
you reach a larger
audience. In a way, the
more people you reach,
the better brand
awareness you have
but with social mediaSocial Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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16.  Cost Effective :
Social Media
Marketing doesn’t
cost you a penny,
unless you want it to.
You can market
onTwitter, Facebook,
Google+, Pinterest an
d any other social
network for free.
 It’s a Learning
Process : Social media
marketing success will
not happen overnight
and it is a learning
process. What works
for one business may
not work for another so
keep that in mind. You
will need patienceSocial Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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17.  Become a Thought Leader : Using Social
Media to market your business can make you
a thought leader in your selected field.
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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18. Should I Be Marketing on Facebook?
Yes
Facebook is the #1
social destination
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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19. Facebook
 More than 400 million active users
 2nd most trafficked website
 The fastest growing demographic is those 35 years old and
older
 Average user spends 55 minutes/day on FB
 More than 20 million users become fans of Pages each day
 The Nielsen Company found that the average time users
spend using Facebook per month grew nearly 10%, topping
seven hours.
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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20. References
 Wikipedia : Definition slide
no- 3.
 Image Marketing 2013 :
http://www.omnibeat.com/
slide no – 6
 Graph on slide no – 7 :
http://ontracksystemsltd.blogs
pot.in/
 Graph Slide no – 12 : The
Nielsen Company , Absolute
Data
 Other Images :
www.google.com
 Other Contents :
www.google.com
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Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal

21. Question & Answers
Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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22. Social Media Marketing- Presented By : Shubham Tayal & Lovish
Singhal
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