We are a Social Enterprise follow the permaculture model for Sustainable development. We are working for social sustainability, conscious consumption and personal development. We offer organic and gluten free products. We support SlowFood, Degrowth and Common Welfare Economy.

2. SITUATIONAL ANALYSIS
UNPRECEDENTED WORLD CRISIS: SOCIAL, ENVIRONMENTAL, ECONOMIC,
ENERGY & RESOURCES.
1st CAUSE: 2nd CAUSE: CORPORATE
GLOBALIZATION MODEL
To Value what is foreign/exotic. Maximize Benefits.
To Devalue what is national/local. Focus on Competition.
At and individual level.
At a corporate level.
Result: We have exported the
knowledge, the know how, the Result: We donnot see the
production and therefore the consequences of our actions.
WEALTH

3. OUR SOLUTION:
 To create a NEW BUSINESS MODEL:
THE SOCIAL ENTERPRISE
Social
Sustainability
Food
Environmental Economic
Sustainability Sustainability

4. MISSION STATEMENT
 LaAgroteca is the link between the Rural & the
Urban environment.
 At La Agroteca we work for the sake of people´s,
nature´s and earth´s welfare. Therefore, we only
offer quality products that are healthy and eco
friendly.
 Allour actions are driven by joy, love, care and
respect.

5. MISSION STATEMENT
 We are normal people co-working and co-
creating with other people for a more balanced,
fair & sustainable world.
A Better World.
 We practice a New Business Model.
Its pillars are: transparency, social welfare,
collaboration and environmental
sustainability.

6. LA AGROTECA IN DEPTH:
THE ESTABLISHEMENT
 Multi experience establishment with a
“tasting tapas bar”.
 First Delhi 100% healthy & natural.
 Space for trainings, talks & other
activities.
 In Madrid´s city center.
 Bioconstruction and safe water and air.
Free of WIFI. Applying the 4 R´s: reduction,
reuse, recycling and recovery.

7. LA AGROTECA IN DEPTH.
OUR PRODUCTS.
 Only: Organic, Eco friendly & “home-made”.
Local and National.
 Spanish fair trade.
 Alternative labelling.
 Our own brand.

8. LA AGROTECA IN DEPTH:
NEW BUSINESS MODEL
 Collaboration
vs. Competition.
 Singular HHRR system: partners, unanimous
decision making, rotative jobs, equal salaries, flexible contracts,
leadership exchange, continous trainning.
 Conciliation of personal & professional life
 Space for Rural & Urban connection.
Organic system.
 Clients and producers interconnected.
 Social Boost: Transition streets, bartering,
microcredits.

9. OUR VISION:
PERMACULTURE. ¿WHAT IS?
 “In this more limited but important sense,
permaculture is not the landscape, or even the
skills of organic gardening, sustainable farming,
energy efficient building or eco-village development
as such, but it can be used to design, establish,
manage and improve these and all other efforts
made by individuals, households and communities
towards a sustainable future.”
David Holmgreen “The essence of permaculture”. 2007.

10. OUR VISION:
PERMACULTURE. ¿HOW?
 Building: bioconstruction for us and rural areas. Develop “transition
streets”.
 Land and nature stewardship: supporting only natural, local,
organic, biodinamic agriculture as well as traditional systems and products
and agroforestry and orchards projects.
 Land tenure & community governance: We support
ecological cooperatives, ecovillages, encouraging food sovereignty. Eco
holidays.

11. OUR VISION:
PERMACULTURE. ¿HOW?
 Finance & Economics. Spanish Fair Trade Brand.
Social enterprise start up center. Microcredits.
 Health and spiritual well-being. Only healthy
products. Personal growth courses.
 Education & culture. Trainings, knowledge
intersharing and exhange. Activities for community
development.
 Tools & technology. Constant Innovation: bookcrossing,
car sharing, localblue.com, degrowth, slow food…

12. FINANCIAL RESULTS
 Positive results after the first year (realistic scenario)
 Annual sales of 325.462€ (1st year). 27.122€ on average
per month.
 Sales variation from 1st to 2nd year: 28,7%.
 Estimated margin: 25% for fresh products and 21% for
Delhi.
 Total expenses: 75% of sales
 Initial investment: 49.207€

13. RATIOS
 Return on investment (ROI): average on the first
3 years is 35%.
 Return on assets (ROA): average for the first 3
years is 23%.
 GROSS MARGIN(GM): average of 4%.

14. ¿WANT TO BE A PART?
¡¡LOOKING FOR!!
 PARTNERS
 INVESTORS
 PRODUCERS
 CO-CREATORS

15. CONTACT
 Julia Ramos: founder.
 Email: julia@laagroteca.com or
laagroteca@gmail.com
 Telephone: +34 629306670
SOCIAL MEDIA NETWORKS:
 www.laagroteca.com & www.laagroteca.es
 http://www.facebook.com/LaAgroteca
 http://laagroteca.blogspot.com.es/
 https://twitter.com/laagroteca