Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can leverage its power to establish deeper, more intense relationships with local consumers. However, tapping the full power of Sina Weibo as a marketing tool calls for a strategic approach that integrates brand objectives, customer expectations and the specificities of the platform.

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10. 转发

12. 微小说

15. 达人

23. 高帅富
神马都是浮云

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