Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

1. Social Marketing Strategies Unleashing the Power of Social Media By Pedro Laboy January 5, 2010 brandnexus.com

2. Social Media: The Possibilities are Endless

3. Social Media represents a transformational shift in the way we interact and communicate The Dawn of a New Era

4. Years to Reach 50 Million Users 60 million new Facebook users in the last 2 months of 2009 Source: United Nation’s Cyberschoolbus Document, Apple, Facebook

5. Social Networks Exponential Growth 5.3 billion page fans Facebook 1.9 billion monthly visits Twitter LinkedIn 790 million monthly visits 1 Billion videos viewed daily YouTube Source: Facebook, Alexa, Wikipedia, Wolfram Alpha

6. Social Media Demographics Twitter and Facebook users who are women Age of 60 % of Facebook users in 2009 57% 25 + Income of 58% of LinkedIn users--28% of which are senior executives Year Generation Y will outnumber Baby Boomers 2010 $93,500 + Source: Inside Facebook blog, LinkedIn, Grundwald Associates Study, Quantcast

7. A Changing Consumer Behavior 14% Consumers who trust advertising 90% 28% Consumers who trust social recommendations December 2009 shoppers who were influenced by social media Source: Nielsen Global Consumer Study, comScore

8. Beyond Consumer Products Companies managing profiles on social networks B2B B2C 83% 77% 73% 45% Facebook Twitter 56% 53% 27% 30% YouTube LinkedIn Source: Business.com, “2009 B2B Social Media Benchmarking Study,” November 16, 2009

9. How B2B Uses Social Media 60% Thought Leadership 49% Lead Generation Customer Feedback 46% 35% Advertising Source: BtoB Magazine, “2010 Outlook: Marketing Priorities and Plans Survey Results,” November 16, 2009

10. Social Media Spend Change in 2010 Source: MarketingSherpa, “2010 Social Media Marketing Benchmark Report,” December 11, 2009

11. Marketing Spend Change in 2010 Source: StrongMail, “2010 Marketing Trends Survey,” December 2, 2009

12. Social Media Barriers to Adoption

13. Limited time and resources as well as fast changing technologies represent the biggest barriers to social media adoption Barriers to Adoption

14. Perceived Barriers to Social Media agencies marketers 37% 31% 25% 17% We don’t know enough about social media to know where to star We just don’t have the time to invest in starting a social media program 31% 19% Social media is not a proven/tested strategy Source: Equation Research, “2009 Marketing Industry Trends Report,” August 18, 2009

15. Change at the Speed of Light

16. Social Marketing Strategies

17. Managed Social Media © brandnexus.com

18. Offers and Sales Through Social Media © brandnexus.com

19. Offers and Sales Through Social Media Adidas on Facebook Dell through Digg Small Business on LInkedIn Wine.com on Twitter

20. Content Marketing Through Social Media © brandnexus.com

21. Content Marketing in Social Media Mckinsey on Twitter BCG on Facebook Accenture on YouTube HBR on LinkedIn

22. Facebook as Marketing Strategy © brandnexus.com

23. Facebook as Marketing Strategy Customer engagement by Umbria Product sales by Dell Content marketing by Accenture Customer feedback by Starbucks

24. LinkedIn as Marketing Strategy © brandnexus.com

25. LinkedIn as Marketing Strategy Lead Generation Small Business Services LinkedIn Groups

26. Twitter as Marketing Strategy © brandnexus.com

27. Twitter as Marketing Strategy Customer service by Comcast Product sales by Dell Content marketing by Accenture Crowdsourcing by Thredless

28. Video as Marketing Strategy © brandnexus.com

29. Video as Marketing Strategy Evian’s TV Ads on Youtube Tide’s Facebook Videos BMW’s videos on industry blogs Tom Tom’s product demo on Vimeo McKinsey’s IP on YouTube

30. Social Media Technology Solutions

31. Social Recommendations: Trident on USA Today Trident’s attempt to harness social media Full page on USA Today: $190k - $230k per Day

32. Social Media Technology © brandnexus.com

33. Social Recommendation: Nutella on Twitter Nutella branded landing page Twitter comments posted to the page real time

34. Social Recommendation Engine: Harnessing the Power of Social Media Company’s website or microsite Customer comments from various social networks updated real-time Company’s products

35. Viral Landing Page Company can create an unlimited number of branded landing pages Acquire new customers Feeds can be of any topic and filtered for desired/undesired keywords

36. Facebook Applications BMW’s automobiles specs and features Coca-cola’s fan created application Sales and promotions by Sears

37. Social Mobile Technologies Foursquare Yelp Augmented Reality

38. Brand Nexus’ Services

39. What We Do We manage your social media. On your behalf, Brand Nexus listens to customers, responds to comments, deploys socialcampaigns, engages advocates, monitors reputation, generates leads, and grows sales. We engage your customers on a weekly, daily and hourly basis—as frequent as necessary

40. Brand Nexus’ Services Managed Social Media Social Compass Research Social Marketing Strategies Social Media Policies Community Builder Leads and Sales Generation Social Campaigns Virtual/Physical Events Engagement Analytics Reputation Monitoring Performance Analytics Social Media Academy Social Media Guidelines Social Lead Generation Training Social Technologies Social Applications Social Recommendation Engine Facebook Apps Desktop (AIR) Mobile Applications iPhone Android Brand Nexus 4 East 46th StreetNew York, NY 10017 917-375-0774 laboy@brandnexus.com