SlideShare a Scribd company logo
1 of 9
Types of
Advertising
Laith Eid, MBA
Marketing Manager – Ketab Technologies
Why use it ?
Institutional Advertising
Corporate Idea Benefits Philosophies
Institutional Advertising
Product Advertising
Tries to sell a product
Pioneering Advertising
Tries to develop primary demand First One
Competitive Advertising
Tries to develop selective demand
Reminder Advertising
Tries to keep the product’s name before
Thank you

More Related Content

What's hot

Vocabulary words
Vocabulary wordsVocabulary words
Vocabulary wordsswag01
 
Belch 10e ch22_ppt
Belch 10e ch22_pptBelch 10e ch22_ppt
Belch 10e ch22_pptkpatric
 
Brand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingBrand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingRai University Ahmedabad
 
Positioning and branding with a small business
Positioning and branding with a small businessPositioning and branding with a small business
Positioning and branding with a small businessSameer Mathur
 
N.V. Advocacy Advertising
N.V. Advocacy AdvertisingN.V. Advocacy Advertising
N.V. Advocacy Advertisingvyasfly
 
The Marketing Concept
The Marketing ConceptThe Marketing Concept
The Marketing ConceptWaseem Saeed
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyJul Ahn
 
Brand strategy
Brand strategyBrand strategy
Brand strategyIan Musya
 
Chap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentChap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentPhoenix media & event
 
Presentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approachPresentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approachTanvir Bhatti
 
One last presentation
One last presentationOne last presentation
One last presentationSameer mathur
 
Advertising dagmar approach
Advertising   dagmar approachAdvertising   dagmar approach
Advertising dagmar approachKOMAL DHIMAN
 
Communication models and advertising research
Communication models and advertising researchCommunication models and advertising research
Communication models and advertising researchshukan
 
Characteristics of good advertising
Characteristics of good advertisingCharacteristics of good advertising
Characteristics of good advertisingKinshook Chaturvedi
 

What's hot (19)

Vocabulary words
Vocabulary wordsVocabulary words
Vocabulary words
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Belch 10e ch22_ppt
Belch 10e ch22_pptBelch 10e ch22_ppt
Belch 10e ch22_ppt
 
Brand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingBrand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to Branding
 
Positioning and branding with a small business
Positioning and branding with a small businessPositioning and branding with a small business
Positioning and branding with a small business
 
N.V. Advocacy Advertising
N.V. Advocacy AdvertisingN.V. Advocacy Advertising
N.V. Advocacy Advertising
 
The Marketing Concept
The Marketing ConceptThe Marketing Concept
The Marketing Concept
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Chap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentChap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And Development
 
Brand Value chain
Brand Value chainBrand Value chain
Brand Value chain
 
Presentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approachPresentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approach
 
One last presentation
One last presentationOne last presentation
One last presentation
 
Advertising dagmar approach
Advertising   dagmar approachAdvertising   dagmar approach
Advertising dagmar approach
 
Communication models and advertising research
Communication models and advertising researchCommunication models and advertising research
Communication models and advertising research
 
Characteristics of good advertising
Characteristics of good advertisingCharacteristics of good advertising
Characteristics of good advertising
 
HariCV
HariCVHariCV
HariCV
 
Aida
Aida Aida
Aida
 

Viewers also liked

Types of Advertising ppt
Types of Advertising  pptTypes of Advertising  ppt
Types of Advertising pptmoredarshana
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisementcaroldy11
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate AdvertisingMiraj Rajput
 
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingPhoenix media & event
 

Viewers also liked (6)

Types of Advertising ppt
Types of Advertising  pptTypes of Advertising  ppt
Types of Advertising ppt
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
 
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
 
Types of advertisement
Types of advertisement Types of advertisement
Types of advertisement
 

More from Laith Eid, MBA, I-MEC (7)

JW Marriott Kuala Lumpur
JW Marriott Kuala LumpurJW Marriott Kuala Lumpur
JW Marriott Kuala Lumpur
 
Islamic Marketing
Islamic MarketingIslamic Marketing
Islamic Marketing
 
Islamic Branding
Islamic Branding Islamic Branding
Islamic Branding
 
Advertising Persuasive techniques
Advertising Persuasive techniques Advertising Persuasive techniques
Advertising Persuasive techniques
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Brand_Branding_Identity
Brand_Branding_Identity  Brand_Branding_Identity
Brand_Branding_Identity
 
Fashion Marketing (Branding)
Fashion Marketing (Branding)Fashion Marketing (Branding)
Fashion Marketing (Branding)
 

Recently uploaded

Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 

Recently uploaded (20)

Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 

Advertising types