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Design thinking ryan jung

Gaza Sky Geeks
Design thinking

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Design thinking ryan jung

  1. 1. Design Thinking
  2. 2. Intro
  3. 3. What is Design Thinking?
  4. 4. The Design Thinking Wayfinder “Square of Doom” (aka Solution looking for a problem) Build Empathy IdeateBuild to Learn Unknown Unknown Known Known The (Best) Solution TheCustomer(Need)
  5. 5. Design Thinking is… A systematic process for deeply understanding our customers’ problems, generating a series of potential solutions, and testing these ideas to come up with the best possible solution
  6. 6. Pre-Work • Challenge: Understand how someone solves a transportation problem • Do 2 interviews with subjects
  7. 7. Day 2
  8. 8. Unpack the Interviews
  9. 9. Roadmap • Unpacking Techniques – Clustering / Insight Statements – Experience Maps • Ideation Techniques – Mind Mapping – Analogous Experiences (optional) • Prototyping • Last round of interviews
  10. 10. What were the most surprising things you heard?
  11. 11. What were the most interesting things you learned?
  12. 12. Now let’s cluster these ideas by themes
  13. 13. Insight Statements • We noticed __(behavior)__ • I wonder if this means __(who?)__ • Need a way to __(do something)__ • Because __(what is their problem?)__
  14. 14. Frame the problem • How Might We… • Let’s come up several of these and decide what we like best
  15. 15. Breakout 1 Do Top Learnings, Clusters, Insight Statements, and HMWs in teams
  16. 16. Experience Maps Stage 1 Stage 2 Stage 3 Stage 4 Doing Thinking Feeling Challenges Tools People
  17. 17. Insight Statements • We noticed __(behavior)__ • I wonder if this means __(who?)__ • Need to way to __(do something)__ • Because __(what is their problem?)__
  18. 18. Frame the problem • How Might We… • Let’s come up several of these and decide what we like best
  19. 19. Breakout 2 In your teams, make a customer experience map
  20. 20. Do we want to do another round of HMWs?
  21. 21. Ideation
  22. 22. The Design Thinking Wayfinder “Square of Doom” (aka Solution looking for a problem) Build Empathy IdeateBuild to Learn Unknown Unknown Known Known The (Best) Solution TheCustomer(Need)
  23. 23. Mind Mapping
  24. 24. Examples
  25. 25. Analogous Experiences
  26. 26. How Might the Experience of Childcare Be More Like an Action Movie? • Hero? • Hero’s special power? • Hero’s weakness? • Hero’s challenge? • What makes hero realize they have ability to overcome challenge? • Who is hero’s mentor?
  27. 27. How might the experience of childcare be more like planning a party? • What kind of party will make people come? • Who should we invite? • Where will we have the party? • What kind of activities will there be?
  28. 28. Breakout 3 In your teams, select either Mind Maps or Analogous Experiences and run this exercise on your HMW
  29. 29. Prototypes
  30. 30. What is the most important aspect of our solution that we need to test?
  31. 31. What is the most important assumption we are making?
  32. 32. Breakout 4 Time to Build…
  33. 33. Last Interview Test your prototype with a live customer
  34. 34. Interview Format • Start the interview without the prototype • Ask the customer about the problem and how they currently deal with it • How much does the problem impact their life? • Now show the prototype • Tell a story that explains how it will work • Ask what parts of it they like the most • Would they use it in their life? • How much would they pay for it?
  35. 35. Debrief
  36. 36. What did we like the most about the process?
  37. 37. What did we like the least?
  38. 38. How would you change the process?
  39. 39. Thank you

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  • Claupatru

    Mar. 8, 2020

Gaza Sky Geeks Design thinking

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