In this presentation, my classmates and I were instructed with building a presentation on discovering our brand. We were asked to find others in the industry to compare ourselves to so we knew our best plan of improving our brand's exposure on the internet.

1. PERSONAL BRAND EXPLORATION
Landon Wiseley
Project & Portfolio I: Week 1
May 7, 2023

2. Landon was raised in a small country town where
everyone knows your name. He was brought up with
older parents who valued honesty and integrity above
all else. Consequences were harsh but love and
appreciation for using those consequences to conquer
faults were stronger. Landon comes from multiple
careers of service to others and doesn’t want to
change that now. he wants to provide the service of
entertainment and honest storytelling through his love
of sports and the people surrounding them.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst or Reporter
• Media Program Director
BRAND ARCHETYPE – Hero: A quote
that came from my quiz is “Make
progress, not excuses”. That is exactly
how I intend on approaching my career.
Taking on challenges and owning up to
and learning from mistakes in order to
progress my career in a positive direction.
Broadcasting for Sports Entertainment/Media
Picture
Relevant to
Your Industry
Goes Here

4. Program Directors or Hiring Managers
TARGET AUDIENCE
Pat Stratham
Outreach Plan:
• Reach out to Full Sail for internship requirements
• I will be contacting Mr. Stratham in person as he is often at
the arena where I currently call games.
• I will follow up after one week after contact to continue
familiarity and discuss options moving forward.
Assistant Prog Director
at ESPN Radio Wichita
Jay Miller
Outreach Plan:
• Building a portfolio of work from calls made at Sky Kings
basketball games.
• I will be contacting Mr. Miller via e-mail initially.
• I will be following up with Mr. Miller, or contact forwarded
to, within one week of initial contact.
President at Wichita
Wind Surge baseball
team
Drew Hanson
Outreach Plan:
• Building list of references and contacts in the Wichita Sky
Kings organization.
• I will be contacting Mr. Hanson via e-mail.
• I will contact Mr. Hanson upon designated time-frame as
hockey season is over in Wichita.
Director of Group Sales
at Wichita Thunder
Hockey

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Have a network of contacts built, with a portfolio of work
completed, so that finding a post grad job is less difficult.
‣ By graduation in 2025, I hope to build my LinkedIn
contacts to 50. This 50 would NOT include co-
workers that I add through experience.
Mid Term: (2030-2035)
• My career goal by 2030 is to have established a foothold in
my career direction and be known for my body of work
within industry executives.
‣ By 2035, I want to have built my brand to the point
of being someone who is reliable and dependable
inside the industry.
Long Term: (2040-2045)
• By 2040 I want to be a household name everyone enjoys
watching and listening to.
‣ I would measure this popularity by mentions on
social media.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in Sports Broadcasting & Current
Proficiencies:
Management
SOFT
HARD
Novice / Adept /
Expert
Mechanical Diag & Repair
Novice / Adept /
Expert
Interpersonal
Novice / Adept /
Expert
Adaptability
Novice / Adept /
Expert
Analytics
SOFT
HARD
Novice / Adept /
Expert
Language & Vocabulary
Novice / Adept /
Expert
Communication
Novice / Adept /
Expert
Teamwork
Novice / Adept /
Expert

7. I, Landon Wiseley, will uphold the integrity of broadcasting by providing my
employer and their audience with honest, accurate, and entertaining information to
make their sports watching experience enjoyable.
PROMISE

8. CREDENTIALS
Work Experience:
• Chief of Police: The ability to be adaptable and
communicative in police work transfers to broadcasting
seamlessly.
• Color Commentator, Wichita Sky Kings
1/2023 – 6/2023
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Among the 5 students at Pratt Community College who
started the Student Leadership Counsel. The group
focused on helping students who were international, or
far from home, fit in to small college life.
Picture
Relevant to
Your Industry
Goes Here

9. COMPETITION
Randy Silver
Industry Experience:
• Recent Graduate, No experience listed
Education:
• Full Sail University
• University of California Santa Cruz
• University of Copenhagen
Leadership Experience:
• Global Sales Manager - Cisco
• Sales Manager II, Americas - Oyster
Skills and Proficiencies:
• Microsoft Office - 48 endorsements
• Sales - 50 endorsements
• Communication - 40 endorsements
Landon Wiseley
Overall Online Presence:
• LinkedIn URL is customized. Banner personalized with
professional headshot. He also advertises his own YouTube
page for career counseling in social media and guest
engagement. 500+ Connections.
• Grade: Compared to me? Superior, 80 out of 100
Industry Experience:
• Color Commentator – Wichita Sky Kings
TBL basketball team.
Education:
• Currently enrolled at Full Sail University
• University of Kansas Law Enforcement Academy
• Pratt Community College(Kansas)
Leadership Experience:
• Chief of Police - Conway Springs PD
• Forklift Maintenance and Safety Manager - ThyssenKrupp
Materials
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Microsoft Office - 0 endorsements
• Color Commentary - 0 endorsements
Overall Online Presence:
• Banner, headshot, and URL all personalized. No connections
currently, as I opened a LinkedIn at the start of this class.
• Grade: Poor 20 out of 100

10. COMPETITION
Teddy Lehman
Noteworthy Experience:
• Calls every Oklahoma football game with a team every
Saturday during the season - 11 Years
• Football knowledge from playing for the Detroit Lions and
Buffalo Bills in the NFL.
Landon Wiseley
Industry Experience:
• Co-host of The Rush Sportstalk on
1400am in Norman, Ok
• Co-host of Sooner Sports Radio Network
on 107.7 FM, OKC
Education:
• University of Oklahoma 2000-2004
Skills and Proficiencies:
• Public Speaking - 21 endorsements
• Sports Marketing 40- X endorsements
• Sports - 31 endorsements
Overall Online Presence:
• 500+ Connections, professional headshot, nothing else
customized. No social media links.
• Grade: Average, 45 out of 100
Industry Experience:
• Color Commentator – Wichita Sky Kings
TBL basketball team.
Education:
• Currently enrolled at Full Sail University
• University of Kansas Law Enforcement Academy
• Pratt Community College(Kansas)
Leadership Experience:
• Chief of Police - Conway Springs PD
• Forklift Maintenance and Safety Manager - ThyssenKrupp
Materials
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Microsoft Office - 0 endorsements
• Color Commentary - 0 endorsements
Overall Online Presence:
• Banner, headshot, and URL all personalized. No connections
currently, as I opened a LinkedIn at the start of this class.
• Grade: Poor 20 out of 100

11. BRAND POSITION
For Sports Networks who need a strong, knowledgeable voice, I
provide a personable and enjoyable experience that builds a strong
teamworking environment because I use every broadcast as an
opportunity to learn, grow, and have fun.
“LANDO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ Sportscasters Talent Agency of America
• Name of event or professional organization
‣ Kansas Association of Broadcasters
• Name of event or professional organization
‣ American Sportscasters Association
Digital Marketing
• Primary Content: Currently I post Instagram and TikTok
content for the Wichita Sky Kings basketball team. I post pre-game
content along with celebrity appearances for the team.
• Primary Tools: I will use as many platforms as available to me.
Twitter, Instagram, TikTok, and LinkedIn will all be utilized to show
my experience and to spread positive lights on the world of sports
from my point of view.
• Website: My personal portfolio site will be linked through my
LinkedIn and other social media platforms so it is easily accessible
to those who see my content.
Picture of
You Goes
Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My current mentor is Glen Grunwald. He is the play-by-play
commentator for the Sky Kings I CC for. He has already
helped me tremendously and has promised to continue to
mentor me as long as he can.
Formal Education
• Graduate from Full Sail Sportscasting Program March 2025.
Technical Skills
• Media Broadcasting, On-air – ESPN Wichita, October 2023
• Creative Writing - Masterclass - , January 2024
• Time Management, ASAP
Soft Skills
• Vocabulary, December 2023
• Team Building, March 2024
• Knowledge of individual sports, December 2023

14. You know how it’s hard for networks to find that one sportscaster that everyone
really enjoys listening to? Well, I bring a new excitement to sports calls that will
certainly make fans want to watch your network over the others. As a matter of fact,
the President of The Basketball League, David Magley, has said Glen and I are the
most exciting broadcast in his entire league.

15. REFERENCES
Silver, Randy (2023). LinkedIn profile.
Information from
https://www.linkedin.com/in/silverrandall/
Lehman, Teddy (2023) LinkedIn profile.
Information from
https://www.linkedin.com/in/teddy-lehman-
3610063a/
Skills & Analysis: O*Net OnLine research page
for Broadcast
Announcers and Radio Disc jockeys. Information
from
https://www.onetonline.org/link/summary/27-
3011.00
Skills & Analysis: O*Net OnLine research page
for News Analysts, Reporters, Journalists.
Information from
https://www.onetonline.org/link/summary/27-
3023.00
Skills & Analysis: O*Net OnLine research page
for Media Programming Directors. Information
from
https://www.onetonline.org/link/summary/27-
2012.03
Hanson, Drew (2022). Wichita Thunder Staff
Profile
https://www.wichitathunder.com/staff/drew-
hanson
Miller, Jay (2022). Front Office Profile,
Wichita Wind Surge
Information from
https://www.milb.com/wichita/about/frontoffice
Stratham, Pat (2023) Linked In Profile.
Information from
https://www.linkedin.com/in/pat-strathman-
7a714132/