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Do you have founder myopia?
- 1. Do you have founder myopia?
- 4. @thinknow
- 5. @thinknow “Software is eating the world” Marc Andreessen flickr.com/photos/joi
- 6. @thinknow Every company is a digital company
- 7. @thinknow “9 out of 10 new products are failures” www.class-‐central.com Steve Blank Photo: udacity.com
- 8. @thinknow The most expensive features you build are the ones nobody uses
- 10. @thinknow The Lean Startup cycle
- 11. @thinknow Don’t scale until you find Product-market fit
- 12. @thinknow You might have founder myopia if you… Think your product is for “everyone” Believe “if we build it they will come” Spend more time pitching than listening Get excited about vanity metrics Argue with team members about priorities Have not failed recently
- 13. @thinknow What’s the antidote to founder myopia?
- 14. @thinknow You are not your customer
- 16. @thinknow Micro-segments ✦ Have the same problem ✦ Use the same jargon ✦ Congregate in communities
- 17. @thinknow
- 18. @thinknow Fall in love with a problem, not a solution
- 19. @thinknow PEOPLE USES FEATURES Business vision NEEDS UI design, wireframes, visual design
- 20. @thinknow Find a cookie monster problem commons.wikimedia.org
- 22. @thinknow GOOB* *”Get out of the Building” —Steve Blank
- 23. @thinknow Before you GOOB ✦ Who do you want to talk to? ✦ Where do you find these people?
- 24. @thinknow How do you find (the right) people? ✦ Social media (Facebook, Twitter) ✦ Special interest groups (Meetups) ✦ Friends and Family ✦ Coffee shops, malls….wherever they are
- 25. @thinknow Pair interviewing Two different jobs (remember to take turns!) • One person guide the conversations • The other takes notes, ensures completeness Benefits • Easier to focus on just talking or note-taking • Better shared understanding later
- 27. @thinknow Listen more than you pitch
- 28. @thinknow Listen for needs and goals “If you had that feature, what would that allow you to do?”
- 29. @thinknow Avoid leading questions Leading: “Would it be helpful if we added feature x?” Better: “Tell me a story about the last time you …”
- 30. @thinknow Remember: It’s a conversation, not an interrogation
- 32. @thinknow Tips for sharing what you learn ✦ Notes on cards or stickies ✦ Photos ✦ Put it on the wall ✦ Small conversations, frequently ✦ Rainbow spreadsheet
- 33. @thinknow Rainbow Spreadsheet Tomer Sharon / smashingmagazine.com
- 34. @thinknow
- 35. @thinknow
- 37. @thinknow Hypotheses We can attract people who live within a 100-mile radius of NYC to this event via a FB event and MC mailing. Asking people to RSVP will increase the chances they show up. Spending money promoting the event will result in on-site sales (via more qualified leads attending)
- 39. @thinknow What we learned We can attract people who live within a 100-mile radius of NYC to this event via a FB event and MC mailing. FAIL Asking people to RSVP will increase the chances they show up. FAIL Spending money promoting the event will result in on-site. sales (via more qualified leads attending) FAIL
- 40. @thinknow New hypothesis We suspect that Friday 3-7 isn't a convenient time. We will do our next event on a weekday (T, W, Th) later (6-10) or weekend during the day.
- 41. @thinknow The antidote to founder myopia Recognize you are not your customer Fall in love with a problem, not a solution Get out of the building (GOOB) Listen more than you pitch Balance intuition with data Celebrate failure
- 42. @thinknow Remember: Fail fast, fail often!
- 44. @thinknow AcOvity: Make a topic map
- 46. @thinknow Make a topic map (team activity) 5 min Individual activity (silent): Write stickies that answer the question “what do I wish I knew about my customer/user?” 5 min Group activity: Taking turns, read your stickies to each other and put them on a table or poster. 5 min Group activity: organize the stickies, give each group a short 1-3 word name. 5 min Individual activity: Copy the group names to a piece of paper to make a topic map.