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SOLUTION
PROBLEM
(have this problem)
(people with this behavior)
(short sentence describing key features)
We will know we've succeeded when
(qualitative and/or quantitative metric)
UX London 2014bit.ly/uxL-worksheets @thinknow
segment & Sketch Details
Activities Pain Points
UX London 2014bit.ly/uxL-worksheets @thinknow

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UX Worksheets: Opportunity Statement, Persona 4x4

  • 1. SOLUTION PROBLEM (have this problem) (people with this behavior) (short sentence describing key features) We will know we've succeeded when (qualitative and/or quantitative metric) UX London 2014bit.ly/uxL-worksheets @thinknow
  • 2. segment & Sketch Details Activities Pain Points UX London 2014bit.ly/uxL-worksheets @thinknow