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Optimizely at Gilt--November 2013 presentation
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Presentation by Matthew Nistor of Gilt.com's data team.
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Optimizely at Gilt--November 2013 presentation
1.
Optimizely Meetup November 4,
2013
2.
Introduction
3.
Control
4.
5.
Variation #1
6.
Unrecognizable Test
7.
Unrecognizable A/B Test
Results
8.
Unrecognizable A/B Test
Results 4% Reduction in Overall Creative Production Spend Annually! Why Does This Matter?
9.
Savings Call Out
Test
10.
Lessons Learned 1. Test
Significant Differences 2. Document and Socialize Results 3. Establish and Meet Regularly with a Core Group
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