Typical business building approach July 2013
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Typical business building approach July 2013
- 1. Typical Business Building Approach Followed by Larry Eveslage July 2013 Larry Eveslage 300 Waterford Ct Southlake, TX 76092 817-874-9367
- 2. Overview • Situation Analysis • Define Market Potential - SWOT Analysis Current and Growth Markets • SWOT Analysis Major Potential Customers All Markets • Summary Major Potential Customers • SWOT Analysis Client’s Industry Position • SWOT Analysis Each Major Competitor All Markets • Summary Major Competitors • Develop Breakout Growth Strategy and Execute • Process Summary
- 3. Situation Analysis • Strategic Growth Plan in place and current? • Unique Selling Proposition Identified and Promoted effectively • Analysis of Go to Market Strategy and Plan to Execute • Analysis Sales Pipeline • Review of recent Wins and Losses/ Lessons Learned • Analysis of Current Trends • Analysis of Current Team • Identify Obstacles to Growth • Summary Current State
- 4. SWOT Analysis Current Served Market Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
- 5. SWOT Analysis Growth Markets Strengths Weaknesses • ? • ? Opportunities Threats • SIC Codes • ?
- 6. SWOT Analysis Major Potential Customers Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
- 8. SWOT Analysis Client Strengths Weaknesses • ? • ? Opportunities Threats • ? • ?
- 9. SWOT Analysis Major Competitors Strengths Weaknesses • Annual Sales • Business type • Major customers • How they go to market • Price Levels • Customer Perception Opportunities Threats • ? • ?
- 10. Summary Major Competitors • Regional • National
- 11. Develop & Execute Breakout Growth Strategy • Unique Selling Proposition promoted effectively • Target Markets defined • Broad based Communications plan to promote Growth Plan • Demand Generation Plan • Key Account Plans
- 12. Process Summary • Reviewed Situation • Reviewed Total Market Potential • Reviewed Potential Customers • Reviewed Client’s Industry position • Reviewed Competitors • Developed Breakout Growth Strategy • Then, Prioritize Targets of Opportunity • Develop and Execute Key Account Plans to win sales with top 5 targets Detailed Strategy for each specific customer • Who, What, When, Where, Why, and How
- 13. Larry Eveslage has theLarry Eveslage has the UniqueUnique Qualifications and Expertise to Find and Develop Strategic Growth Paths Larry Eveslage 300 Waterford Ct Southlake, TX 76092 817-874-9367
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