smAlbany 2013 presentation http://ww.smAlbany.org

1. Presented by Darcy Knapp, MBA SEO Web Mechanics

2. Google Maps
Page 1 Placement – ZERO Expense
Presented by Darcy Knapp, MBA SEO Web Mechanics

3. Google Maps
Photos
Reviews
Web Links
Contact Email
Biz Hours
Address
Video
Services
Presented by Darcy Knapp, MBA SEO Web Mechanics
Express Ads

4. Google Maps
Presented by Darcy Knapp, MBA SEO Web Mechanics

5. Google Reviews
Know what is being said - - Be Proactive
Presented by Darcy Knapp, MBA SEO Web Mechanics

6. Maps.Google.com
Presented by Darcy Knapp, MBA SEO Web Mechanics

7. Your Google Map (inside view)
Presented by Darcy Knapp, MBA SEO Web Mechanics

8. Your Google Map (public)
Presented by Darcy Knapp, MBA SEO Web Mechanics

9. Google Maps
StreetView – Google Maps
www.google.com/streetview
Presented by Darcy Knapp, MBA SEO Web Mechanics

10. Google: StreetView Expanded
Presented by Darcy Knapp, MBA SEO Web Mechanics
Want more? Try Google Earth for a Satellite View!
Do your Homework:
The Information you need is at your fingertips!

11. Google + for Business
Presented by Darcy Knapp, MBA SEO Web Mechanics

12. Google + Set Up
Presented by Darcy Knapp, MBA SEO Web Mechanics

13. Google + Set Up
Presented by Darcy Knapp, MBA SEO Web Mechanics

14. Google + Set Up
Confirm Your URL and
Update Your Page!
Your artwork for FB will fit the Cover & Tile photo blocks
Presented by Darcy Knapp, MBA SEO Web Mechanics

15. Google + Biz Page
Presented by Darcy Knapp, MBA SEO Web Mechanics

16. Google Analytics
Statistics Software: http://Analytics.Google.com
Presented by Darcy Knapp, MBA SEO Web Mechanics

17. The Power of YouTube
The #2 Search Engine
Presented by Darcy Knapp, MBA SEO Web Mechanics

18. YouTube: FREE Placement
Presented by Darcy Knapp, MBA SEO Web Mechanics

19. YouTube: Paid Placement
Presented by Darcy Knapp, MBA SEO Web Mechanics

20. YouTube: Your Channel
Presented by Darcy Knapp, MBA SEO Web Mechanics

21. YouTube=>Facebook+
Post to FB
Post to Twitter
Embed in emails
Embed in Web
Link from pages
Like, Share, Send
Presented by Darcy Knapp, MBA SEO Web Mechanics

22. QR Codes
Smart Phone Fun
Presented by Darcy Knapp, MBA SEO Web Mechanics

23. Claiming 3rd Party Pages
Presented by Darcy Knapp, MBA SEO Web Mechanics

24. Professional Image
Presented by Darcy Knapp, MBA SEO Web Mechanics
What unintended message is your email sending?
jsmith2264@yahoo.com
ilovedogguard@aol.com
johnsmithrocks@hotmail.com
First Impressions Impact Action!!!
JohnSmith@DogGuardNJ.com
JSmith@DogGuardCalifornia.com
Sales@DogGuardSeattle.com

25. eMail Marketing
Connect With Your Customers & Boost Your Business
What is Email Marketing?
What can it do for my Business?
Where does it fit in my Marketing Strategy?
Presented by Darcy Knapp, MBA SEO Web Mechanics

26. Why eMail?
Presented by Darcy Knapp, MBA SEO Web Mechanics
!!! Because people read it !!!
91% of Internet users between the
ages of 18 and 64 send or read email
An even higher number of users ages
65 or older do the same
147 million people across the country
use email, most use it every day.
Source: eMarketer

27. Professional Email
Presented by Darcy Knapp, MBA SEO Web Mechanics
Email marketing services
automate best practices!
Reinforce brand identity
Addressed to recipient only
Manage lists
Ensure email delivery, tracks
results and obeys the law
Who owns the leads. . .

28. Are You Ready?
Please schedule your consultation today!
Darcy Knapp, MBA, President & Chief SEO Web Mechanic
A division of Darcy Knapp Consulting, Inc.
Cell/Office: 518.366.1707
eMail: Darcy@SEOWebMechanics.com
www.facebook.com/DarcyKnapp
www.facebook.com/DarcyKnappConsulting
www.facebook.com/SEOWebMechanics
www.facebook.com/CreateBusinessPages
www.twitter.com/DarcyK56
www.linkedin.com/in/DarcyKnapp
Presented by Darcy Knapp, MBA SEO Web Mechanics