Combining various web services with the power of Universal Analytics, opens up a whole new world of possibilities that will change your Analytics-life forever. In this session we will go through 3 “hacks” for Universal analytics, that will help you visualise valuable insights directly in Universal Analytics with no need to analyse data elsewhere. Topics covered: 1. Combining offline data with online data in the world of retail, is key to success but can be hard to do with Universal Analytics. Learn how to show offline store visits beside your online visits 2. Use GEO-radius data to segment your visitors and measure how local advertising helps you attract more online/offline visits 3. Use weather forecast data to get a better understanding of your customers pre-purchase behaviorAt the end of the session, we will discuss other possible approaches and hopefully share ideas.