Case study - a FMCG Manufacturer

1. Packaging development
and In-home Usage Test

2. The client: A FMCG manufacturer
The brief: Develop packaging
innovation to create differentiation and
better meet consumer needs
The objectives: Explore new style
packaging amongst current consumers
Packaging innovation

3. A series of iterative exploratory qualitative
discussions used to develop and fine tune
packaging.
Samples were produced, and members trialed
storage, usage and disposal in home.
This provided true-life feedback of actual
behaviour.
On-going community

4. The outcome…
The research led to the development of
ground breaking packaging, which was able
to command a significant price premium.
The research also provided guidance
regarding the functional and graphic design
of the pack, key callouts of features and
benefits and imagery required to tap into the
core consumer drivers.

5. LATITUDE INSIGHTS
Changing the conversation
Melbourne office
312 Waverley Road
Malvern East VIC 3145
P: +61 3 9571 1199
Sydney office
Suite 8, 43-45 Burns Bay Road
Lane Cove NSW 2066
P: +61 2 9420 2337
E: conversations@latitudeinsights.com.au
W: latitudeinsights.com.au
For more about this study contact:
Dianne Gardiner
CEO
dianne@latitudeinsights.com.au
0417 323 765