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“We’ve been advocating field observations 15 ideas on how to generate new ideas

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“We’ve been advocating field
observations and quick prototyping for
a long time. Sometimes a breakthrough is
one small insight away. A simple telling
observation—like the train passengers
glancing from their watches to the soda
kiosks—can make all the difference.
Make patient observation and quick
prototyping part of your recipe for
innovation. You might be surprised by
the results.”- The Ten Faces of
Innovation by Tom Kelley and Jonathan
Littman

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