1. Here's why it's worth it and how to do it. Link Building the Right Way Laura and Adam Alter for the Austin SEM Meetup meetup.com/seo-austin @lauraa / laura@notebookforums.com [email_address]
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3. Relevance Rules Google returns web pages in the order of perceived relevance to a user's search query. Do you want to rank #1 for Austin Cat Therapy? Google had better see your page as the most relevant page on the Internet to that phrase. But how?
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5. Being #1 Matters According to the leaked AOL data... #1 position gets 42% of ALL clicks #2 position gets 12% #3 position gets 8.5% (and they go down from there...) If you aren't #1, you are missing out big time.
6. - On-Page Optimization - Incoming Links (lots and lots) Rankings ONLY come once you have:
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8. Because links are the currency of the Internet. "But why do links matter so much?"
28. "Who links to me? Who links to my competitors?" linkdomain:site.com
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30. "What .edu and .gov links do my competitors have?" linkdomain:site.com site:edu OR .gov
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32. "Where are my competitors listed together, but I am not?" linkdomain:theirsite1.com linkdomain:theirsite2.com linkdomain:theirsite3.com -linkdomain:yoursite.com
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34. "How can I find pages that might be relevant to mine?" linkdomain:competitor.com -competitor.com "keyword phrase"
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36. How do I find pages that might be relevant that have my keyword in the URL? linkdomain:competitor.com -competitor.com inurl:keyword
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38. Slideshow link will be emailed after the meetup along with a list of our best link building ideas. Laura and Adam Alter @lauraa or adam@adamalter.com Thanks for coming!