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Collaborative Consumption




                       Laura Amole
                     February 2012
The Shift
Collaborative Consumption
• The rapid explosion in traditional
  sharing, bartering, lending, trading, renting, gi
  fting, and swapping redefined through
  technology and peer communities
Drivers / Groundswells
• Renewed belief in the power of the
  community
Drivers / Groundswells
• Torrent of peer-to-peer social networks and
  real-time technology
Drivers / Groundswells
• Unresolved environmental concerns
Drivers / Groundswells
• Global recession
Principals
• Belief in Commons
Principals
• Idling Capacity
Principals
• Critical Mass
Principals
• Trust Between Strangers
3 Systems
• Redistribution Markets
  – provides a place for used or pre-owned goods to
    be redistributed from where they are not needed
    to somewhere or someone who needs them
3 Systems
• Redistribution Markets
3 Systems
• Collaborative Lifestyle
  – allows the sharing and exchange of resources and
    assets such as time, food, space, skills, and money
3 Systems
• Collaborative Lifestyle
3 Systems
• Product System Services
  – allows consumers to pay for the benefit of the
    product, the need the product fulfills, without
    fully owning it
3 Systems
• Product System Services
3 Systems
• Product System Services
  – allows consumers to pay for the benefit of the
    product, the need the product fulfills, without
    fully owning it
GM Partners with RelayRides
Chegg
Future
Future
Future
1. Trust
2. Identity




       “Reputation capital,” could be as valuable as currency.”
                                             - Rachel Botsman
Future
5 Suggested Key Trust Mechanisms

  1.   Personal Profiles
  2.   Official Verification
  3.   Degrees of Separation
  4.   Peer Reviews & Ratings
  5.   High-touch: In Person Screening
Future
Future
“I believe we are on the cusp of this innovative
   trend. It’ll be exciting to see the creative ideas
   that emerge in this space and how large
   corporations react to it.”
                                    - Timothy Ericson
Future
“Collaborative consumption is not a niche
  trend, and it’s not a reactionary blip to the
  recession. It’s a socioeconomic groundswell
  that will transform the way companies think
  about their value propositions—and the way
  people fulfill their needs.”
                                 - Rachel Botsman
Credit
• Rachel Botsman
• Roo Rogers
  – www.collaborativeconsumption.com
• Ted.com
• Additional Videos
• Graphics

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Collaborative Consumption