1. LAURA DORFMAN
GENERAL MANAGER
716.307.5619 // laura.dorfman@hotmail.com // 424 Cherokee Street // Hartsville, SC 29550
WORK EXPERIENCE
QUALIFICATIONSRELEVANTEXPERIENCE
PROPRIETOR ~ GENERAL MANAGER // 2007—2015
Historic Dudley Hotel, Hotel and Restaurant, Salamanca, NY
Solely responsible for 38,000 sq. ft., 148 year old historic/boutique
hotel with 47 guest rooms, 100 seat restaurant, 50 seat lounge, 140
seat banquet facility, active catering business, room service, 2,200 SQ
FT kitchen, 65 year old major systems and 29 employees.
 Increased annual hotel occupancy from 3,390 to 12,895 by
transforming 11 office spaces into guest rooms, renovating 25
additional guest rooms, implementing aggressive e-marketing
strategies, maximizing county social services lodging programs and
group bookings, managing ADR and optimizing customer care
 Increased annual hotel gross revenue by 335% by increasing occu-
pancy, as well as, merchandising under-utilized off lobby space into a
24/7 retail store selling convenience items, food and gifts
 Cut expenses by 14% through reduced payroll, increased employee
efficiency, vendor negotiations, expanding e-commerce and social-
media marketing, utilizing county-subsidized employee programs and
proper budgeting
 Opened train-themed American restaurant and upscale lounge;
secured NYS Liquor License; increased daily covers from 90 to 220
 Increased Food and Beverage revenues 150% by controlling COGS
and liquor pour cost, waste management and portion size, maximizing
employee efficiency, new menu design, aggressive public relations
campaign , banquet and catering sales including corporate events,
weddings, funeral luncheons, and by building large corporate custom-
er base including Verizon Wireless, McDonalds, Pfizer, St. Bonaventure
University, Seneca Nation of Indians and Boy Scouts of America
 Built community loyalty through creation of annual local events
such as The Haunted Hotel Experience, Falling Leaves Festival Parade
Float, Psychic Fair, First Responders and Firefighters Appreciation Day,
hosting special shows such as Heavy Weight Boxing Champion Larry
Holmes, hosting non-profit events free of charge and volunteering
 Replaced 96 windows and painted property exterior by applying
for and winning $60,000 economic development grant
Twenty-four years of proven
hotel, food and beverage,
sales, marketing, opera-
tions, customer care,
special event, project
management and brand
development success
Professional communication,
presentation, problem-
solving and public
speaking skills
Natural leader with excellent
team building and brand
development abilities
Driven by values, customer
care, details and results
Passionate. Innovative.
Visionary. Entrepreneurial.
Extensive U.S. and World
Travel, including Mexico,
The Middle East, Africa,
Asia and Europe
Seneca Salamanca Chamber
of Commerce Executive
Board Member 2007-
2014
Presidential Election
Campaign Manager;
Seneca Nation of Indians
2006
Start-Up Business Coach,
Mentor and Consultant
Business and Inspirational
Speaker
Oprah Show Appearance

2. LAURA DORFMAN
GENERAL MANAGER
716.307.5619 // laura.dorfman@hotmail.com // 424 Cherokee Street // Hartsville, SC 29550
WORK EXPERIENCE
EDUCATIONINTERNSHIP
Page 2
B.S. Marketing
Illinois State University
Normal, IL
Minors: Business Admin-
istration and Economics
Marketing Internship:
Magic Kingdom College
Program, Walt Disney
World, Orlando, FL
Retail Experience. Worked
700 hours at EMPORIUM –
a high volume logoed gift
store at the park exit/
entrance with daily reve-
nues of $99,000-$ 247,000.
Experience in cash handling,
merchandising and
inventory. Also attended
bi-weekly Disney marketing
and operations classes.
VP MARKETING AND OPERATIONS // 2004—2006
Western Door Enterprises, Development Company and Cigarette
Mail Order, Seneca Allegany Indian Territory, Salamanca, NY
Managed marketing and daily operations for $32 Million cigarette
mail order business including call center operations, order
processing, shipping, office operations, international strategic
partner development and advertising.
 Despite incredible NYS AG pressure to close down the business
due to Native American taxation issues, I was able to increase gross
revenue by 105% in five months by creating a new SEO-friendly and
user-friendly website, creating a direct mail campaign and develop-
ing a national “free sample” disbursement program
 Kept business in operation, despite state pressure, by securing
and managing in-house e-check program, sourcing new cigarette
distributor and establishing new shipper relations
 Cut operating and payroll expense by 14% by installing web-
based time clock, streamlining shipping procedures, replacing
antiquated mail order system with custom software
 Innovated the establishment of our own Israeli-made IMAGE
cigarette brand to be the first ever to bare a Kashrut
 Developed local convenience store brand for Grand Center
Station with in-store promotions, billboards, rack cards and local ads
CLIENT SERVICES DIRECTOR // 2003-2004
tSTD Services Group, Inc., Technology-based STD Testing Service,
Lincolnshire, IL
Responsible for developing and maintaining key strategic alliances
with local and national associations and organizations, public health
officials and individual physicians. Handled marketing including ad
copy writing and placement, press release writing and national
disbursement and website banner/link program.
Continued on Page 3
 Disney Excellence, 2010
 American Red Cross CPR
Training, 2008
 Bartender Professional
Training Institute, 2007
 ServSafe, 2007
 Dale Carnegie Leadership,
2006
 Knock Your Socks Off
Customer Service, 2005
 Sandler President’s Club
Sales Training, 2002
 Knowbrainer Train the
Trainer, 2001
CONTINUINGEDUCATION

3. LAURA DORFMAN
GENERAL MANAGER
716.307.5619 // laura.dorfman@hotmail.com // 424 Cherokee Street // Hartsville, SC 29550
CONTINUEDWORKEXPERIENCE
Page 3
 Facilitated website launch by finalizing necessary data collection and relationship development
through travel to over 100 Quest Diagnostics patient service centers (PSC)
 Oversaw order processing system and implementation of system procedures by nationwide
network of Quest Diagnostics PSC’s used for blood and urine collection and required state reporting
of positive labs
GENERAL MANAGER // 2000-2003
Lakefront Gifts, Importer and Wholesaler of Gifts & Customized Puzzle Vehicle Playset, Chicago, IL
Responsible for two person office including hiring and managing temporary tradeshow staff,
managing financials, credit card processing, accounts payable and receivables and daily bookkeeping;
as well as, creating two new websites, producing product catalog from start to finish and establishing
relationships with Hong Kong manufacturers.
 Generated $200,000 in sales by cold-calling on Chicago area retailers and distributors. Developed
promotional products key customer base through tradeshows including Dow Chemical, John Deere,
UPS, United Airlines and Toyota of Japan
ACCOUNT MANAGER AND DAY TRADER // 1996-2000
Pax Clearing Company (J.F. Barlow), CBOE Stock and Option Clearing Firm, Chicago, IL
Managed $20 Million stock and option portfolio in a very fast-paced, multi-tasking environment,
requiring continual split-second decision making. Also handled daily office operations including
hand-calculating financials, accounts payable and receivable, payroll and travel planning.
 Grew $140,000 profit over 8 months while owner was on vacation in Australia and New Zealand
 Diversified portfolio risk by researching and developing additional revenue streams including
establishing a start-up New Zealand tourism company
VICE PRESIDENT // 1989-1994
Rome and Associates, Ltd., Government Contract Consulting Firm, Chicago, IL
Worked for Harvard-degreed contract attorney, James P. Rome. Sold government contracting
consulting services to private sector companies nationwide through cold calling and trade show leads.
Hired, trained and motivated team of seven sales and support staff. Also responsible for streamlining
internal operating systems to be more efficient. Negotiated vendor contracts.
 Increased revenues by 230%
 Built brand identity by being key speaker at government contracting conventions, tradeshows and
workshops including television appearances and travel to military bases

4. LAURA DORFMAN
GENERAL MANAGER
716.307.5619 // laura.dorfman@hotmail.com // 424 Cherokee Street // Hartsville, SC 29550
REFERENCES
Page 4
PERSONAL PROFESSIONAL
Anna Tom Mullarkey - Known 34 Years Susan Zaparowski - Known 8 Years
Real Estate Agent Owner, Hampshire Mills Retail Store
Lincolnwood, IL Salamanca, NY
312-523-6839 716-945-3100
Tonya Malin - Known 31 Years Christine Pelton - Known 10 Years
State of Illinois Social Services Retired General Manager
Marion, IL Salamanca, NY
618-889-3999 716-244-1657
Margaret Odle - Known 31 Years Mike Deponceau - Known 10 Years
Principal of Special Needs School Owner, Michael Angelo Services
Sydney, OH Salamanca, NY
937-658-2015 716-708-7843
Rebecca Ruivenkamp - Known 19 Years Tom Rickert - Known 8 Years
Professional Opera Singer Attorney, Congdon,Perreault, Dohl, Rickert
Jersey City, NY Salamanca, NY
626-644-8625 716-945-3060
Jamie Andera - Known 11 Years Rickey Armstrong - Known 10 Years
Retail Manager Past President, Seneca Nation of Indians
Salmanaca, NY Salamanca, NY
585-851-9699 716-353-5198
Jolene Cooper - Known 6 Years Greg Motown Johnson - Known 4 Years
Manager, Seneca Gaming Corporation Former Drummer, Smokey Robinson’s Band
Salamanca, NY Atlanta, GA
716-229-9312 706-825-2729