Some fast, cheap ways to get feedback about whether your product idea is worth building.

1. Fast & Cheap User Feedback
Sneaky Ways To Validate Your Idea For Less
Laura Klein
@lauraklein
laura@usersknow.com
http://www.usersknow.com
Saturday, March 30, 13

2. @lauraklein
So You Want To Know If Your
Idea Is Any Good...
Saturday, March 30, 13

3. @lauraklein
You Could Try Some Of These
• Traditional Market Research
• Competitive Analysis
• Contextual Inquiry Studies
• In Depth User Research & Ethnography
• Emotion Response Analysis with EEG (No really. This is a thing.)
Saturday, March 30, 13

4. @lauraklein
Or These
• Build it and ship it
• Hire a sales team to start selling
• Try to raise money from a VC
Saturday, March 30, 13

5. @lauraklein
Guess What That Will Cost You!
Saturday, March 30, 13

6. @lauraklein
Want To Know How To Do It
Cheaper & Faster?
(oh, And With No Engineers?)
Saturday, March 30, 13

7. @lauraklein
Better Validation Through...
• False Advertising
• Sloth
• Corporate Espionage
• LIES!!!!
Saturday, March 30, 13

8. @lauraklein
False Advertising
Saturday, March 30, 13

9. @lauraklein
Landing Pages For Products That Don’t Exist
Don’t build it until they’ve come.
Saturday, March 30, 13

10. @lauraklein
Feature Stubs For Features You Might Build Someday
“This feature is coming soon!”
Don’t build a feature before people are already using it.
Saturday, March 30, 13

11. @lauraklein
Wizard Of Oz Features
Humans can be cheaper than automation.
Saturday, March 30, 13

12. @lauraklein
Sloth
Saturday, March 30, 13

13. @lauraklein
Five Is The Magic Number
“As you add more and more users, you learn less and less
because you will keep seeing the same things again and
again...After the fifth user, you are wasting your time by
observing the same findings repeatedly but not learning
much new.”
-Jakob Nielsen
Talking to 1 user is crucial. Talking to 100 users is wasteful.
Saturday, March 30, 13

14. @lauraklein
Interviews To Surveys
Develop hypotheses with a few qualitative interviews and
quickly validate them with quantitative research.
Saturday, March 30, 13

15. @lauraklein
Corporate Espionage
Saturday, March 30, 13

16. @lauraklein
Test Your Competitors
Remote Unmoderated Micro Usability
Moderated Testing Tests w/ Video Tests
LiveView
(mobile)
Don’t make mistakes somebody else has already made.
Saturday, March 30, 13

17. @lauraklein
LIES!!!
Saturday, March 30, 13

18. @lauraklein
Blog It
Starting a blog about your idea is cheaper and faster than
starting a product.
Saturday, March 30, 13

19. @lauraklein
Send An Email
Emails & newsletters are cheap, fast, and easy to measure.
Saturday, March 30, 13

20. Questions?
You know where to find me...
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups - from O’Reilly
Saturday, March 30, 13