1.
LinkedIn Getting Started

2.
Before Getting Started
• Sign up for FREE www.LinkedIn.com
account
• Profile Photo
– Hire a photographer! It is worth it. LinkedIn
Guidelineshttps://help.linkedin.com/app/answers/detail/a_id/430/~/profile
-photo-guidelines-and-conditions
• Write Summary
– Bring to the workshop a FIRST DRAFT of summary. A great place to
start as we share tips & group discussions.
• Contact List
– You probably already have a great list of contacts from your CRM,
Gmail, Outlook, etc.! A great place to start building your LinkedIn
network is with people you already know. How to import contacts
https://help.linkedin.com/app/answers/detail/a_id/2909/~/creating-and-
uploading-a-contacts-file 2

3.
Workshop
Overview
• Types of Accounts
• Why LinkedIn?
• Tips & Best
Practices
• Profile Set up
• Reference Links
3

4.
Account
Types
NOTE
This slide deck was updated
July 20, 2015. I can’t find a l
ink to a current side-by-side
view of the plans, but left
the image to give you an
idea.
Current upgrade options -
https://www.linkedin.com/
premium/products

5.
Why LinkedIn?
• Professional Profile = Credibility
• Thought Leadership = Credibility
• Connect + Peers, Employers,
Customers
• Industry Insights
• Sales Leads
5

6.
Tips
Value Added Proposition
 What do you do
 Why are you qualified to do this job
 What industry experience do you have
 What types of problems are you great at solving
 Who benefits from your work
 What makes you one-in-a-million
 What inspires and/or motivates you
6
Sections: Summary , Experience

7.
Getting Connected
Taking your Offline > Online
 Who has viewed your profile?
 Suggested Connections “Keep in Touch”
 Send InMails
 Join Groups > Connect with Members
 Search > Advanced Search
 Ask to be introduced
7
TWITTer ACCOUNT+

8.
8
Credibility
Be Relevant
Be Professional
Be Courteous
 Don’t Spam
 Reply to Comments & Emails
Contribute
 Update Status
 Group Conversations
 Write a Blog
 LIKE status updates that are interesting
Ask for Recommendations

9.
http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

10.
http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

11.
http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

12.
Let’s Get Started

13.
13
Privacy & Settings
• Turn on/off activity
broadcast
• Account > Secure
Password
• Select what others see
when you’ve viewed their
profile

14.
To prevent
spamming network,
make sure to turn off
“Notify your network of
updates”.
You can turn back on when done
Edit Profile

15.
Profile
Professional Name
Job Title
Professional Photo
Location
Professional Headline
Align your industry
Customize profile URL
Background
Experience
Organizations
17
Volunteer
Causes
Skills & Endorsements
Education
Additional Info / Interests
Publications
Projects
Languages
Honours & Awards
Test Scores
Patents
Certifications

16.
Get Connected, Not Rejected, With Your LinkedIn Invitations
http://www.socialmediatoday.com/node/243951
17 Linked Profile Must Haves
http://blog.jackalopejobs.com/2014/05/17-linked-profile-must-haves/
5 Ways to Generate More Business From LinkedIn
http://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/
The 7 Dos and Don’ts of Social Selling on LinkedIn
http://www.pardot.com/social-media/7-dos-donts-social-selling-linkedin/
How to Keyword optimize your LinkedIn profile
www.salesforlife.com/linkedin/how-to-keyword-optimize-your-linkedin-summary-section?utm_source=kokasexton&utm_medium=twitter
Use the LinkedIn Publishing Platform to Tell Your Story
http://careersherpa.net/use-linkedin-publisher-tell-story/
How To Write The 'Nearly' Perfect CV | LinkedIn
https://www.linkedin.com/today/post/article/20140619124627-75162-how-to-write-the-nearly-perfect-cv?_mSplash=1
A fool proof approach to social media selling | LinkedIn
http://www.linkedin.com/today/post/article/20130827125815-5853751-a-foolproof-approach-to-social-media-selling?_mSplash=1
Rise of Social Selling
http://www.linkedin.com/today/post/article/20131206192029-2633896-the-rise-of-social-selling?_mSplash=1
http://sales.linkedin.com/blog/boost-social-selling-with-linkedin-infographic/
LinkedIn Executive Playbook
http://business.linkedin.com/marketing-solutions/c/14/7/executive-playbook-lms.html
7 Ways Sales Professionals Drive Revenue with Social Selling
http://www.demandgenreport.com/industry-resources/ebooks/2097-7-ways-sales-professionals-drive-revenue-with-social-selling-general.html#.U-
TRc_ldVuI
10 Hacks for creating the ultimate LinkedIn Profile
http://www.business2community.com/infographics/10-hacks-creating-ultimate-linkedin-profile-infographic-0956077#!bOo9kt
33 Quick and Easy LinkedIn Tips from the World’s Top Social Media Experts
http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/

17.
LinkedIn Getting Started
Workshop Presentation - Updated July 20, 2015

18.
LinkedIn Getting Started
Make sure to tell me you
viewed the presentation.
https://www.linkedin.com/in/lauraldunkley
Workshop Presentation - Updated July 20, 2015