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LinkedIn Workshop Getting Started

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Getting Started - LinkedIn Workshop - Checklist of everything you need to start #socialselling and networking on one of the most popular professional social media sites. How to write a summary, tips on building credibility, privacy & security settings, profile checklist, resources for more information.

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LinkedIn Workshop Getting Started

  1. 1. LinkedIn Getting Started
  2. 2. Before Getting Started • Sign up for FREE www.LinkedIn.com account • Profile Photo – Hire a photographer! It is worth it. LinkedIn Guidelineshttps://help.linkedin.com/app/answers/detail/a_id/430/~/profile -photo-guidelines-and-conditions • Write Summary – Bring to the workshop a FIRST DRAFT of summary. A great place to start as we share tips & group discussions. • Contact List – You probably already have a great list of contacts from your CRM, Gmail, Outlook, etc.! A great place to start building your LinkedIn network is with people you already know. How to import contacts https://help.linkedin.com/app/answers/detail/a_id/2909/~/creating-and- uploading-a-contacts-file 2
  3. 3. Workshop Overview • Types of Accounts • Why LinkedIn? • Tips & Best Practices • Profile Set up • Reference Links 3
  4. 4. Account Types NOTE This slide deck was updated July 20, 2015. I can’t find a l ink to a current side-by-side view of the plans, but left the image to give you an idea. Current upgrade options - https://www.linkedin.com/ premium/products
  5. 5. Why LinkedIn? • Professional Profile = Credibility • Thought Leadership = Credibility • Connect + Peers, Employers, Customers • Industry Insights • Sales Leads 5
  6. 6. Tips Value Added Proposition  What do you do  Why are you qualified to do this job  What industry experience do you have  What types of problems are you great at solving  Who benefits from your work  What makes you one-in-a-million  What inspires and/or motivates you 6 Sections: Summary , Experience
  7. 7. Getting Connected Taking your Offline > Online  Who has viewed your profile?  Suggested Connections “Keep in Touch”  Send InMails  Join Groups > Connect with Members  Search > Advanced Search  Ask to be introduced 7 TWITTer ACCOUNT+
  8. 8. 8 Credibility Be Relevant Be Professional Be Courteous  Don’t Spam  Reply to Comments & Emails Contribute  Update Status  Group Conversations  Write a Blog  LIKE status updates that are interesting Ask for Recommendations
  9. 9. http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/
  10. 10. http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/
  11. 11. http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/
  12. 12. Let’s Get Started
  13. 13. 13 Privacy & Settings • Turn on/off activity broadcast • Account > Secure Password • Select what others see when you’ve viewed their profile
  14. 14. To prevent spamming network, make sure to turn off “Notify your network of updates”. You can turn back on when done Edit Profile
  15. 15. Profile Professional Name Job Title Professional Photo Location Professional Headline Align your industry Customize profile URL Background Experience Organizations 17 Volunteer Causes Skills & Endorsements Education Additional Info / Interests Publications Projects Languages Honours & Awards Test Scores Patents Certifications
  16. 16. Get Connected, Not Rejected, With Your LinkedIn Invitations http://www.socialmediatoday.com/node/243951 17 Linked Profile Must Haves http://blog.jackalopejobs.com/2014/05/17-linked-profile-must-haves/ 5 Ways to Generate More Business From LinkedIn http://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/ The 7 Dos and Don’ts of Social Selling on LinkedIn http://www.pardot.com/social-media/7-dos-donts-social-selling-linkedin/ How to Keyword optimize your LinkedIn profile www.salesforlife.com/linkedin/how-to-keyword-optimize-your-linkedin-summary-section?utm_source=kokasexton&utm_medium=twitter Use the LinkedIn Publishing Platform to Tell Your Story http://careersherpa.net/use-linkedin-publisher-tell-story/ How To Write The 'Nearly' Perfect CV | LinkedIn https://www.linkedin.com/today/post/article/20140619124627-75162-how-to-write-the-nearly-perfect-cv?_mSplash=1 A fool proof approach to social media selling | LinkedIn http://www.linkedin.com/today/post/article/20130827125815-5853751-a-foolproof-approach-to-social-media-selling?_mSplash=1 Rise of Social Selling http://www.linkedin.com/today/post/article/20131206192029-2633896-the-rise-of-social-selling?_mSplash=1 http://sales.linkedin.com/blog/boost-social-selling-with-linkedin-infographic/ LinkedIn Executive Playbook http://business.linkedin.com/marketing-solutions/c/14/7/executive-playbook-lms.html 7 Ways Sales Professionals Drive Revenue with Social Selling http://www.demandgenreport.com/industry-resources/ebooks/2097-7-ways-sales-professionals-drive-revenue-with-social-selling-general.html#.U- TRc_ldVuI 10 Hacks for creating the ultimate LinkedIn Profile http://www.business2community.com/infographics/10-hacks-creating-ultimate-linkedin-profile-infographic-0956077#!bOo9kt 33 Quick and Easy LinkedIn Tips from the World’s Top Social Media Experts http://blog.red-website-design.co.uk/2014/09/02/33-quick-and-easy-linkedin-tips-from-the-worlds-top-social-media-experts/
  17. 17. LinkedIn Getting Started Workshop Presentation - Updated July 20, 2015
  18. 18. LinkedIn Getting Started Make sure to tell me you viewed the presentation. https://www.linkedin.com/in/lauraldunkley Workshop Presentation - Updated July 20, 2015