Perhaps you've been presented with an opportunity that scared you. Challenged you. Pushed you. That's been Laura's experience since joining TrackMaven almost 3 years ago. Now leading a team of 5 on the Design team, she'll talk about the importance of pushing yourself beyond your comfort zone, taking on responsibilities you've never had before (like hiring, managing and leading a team) and how to keep growing when your job changes every 6 months. This talk should provide value and insight to anyone feeling stuck, feeling overwhelmed, or just plain curious of what happens when you join a rocket-ship of a startup as the first designer.
First presented at RefreshDC, October 2015.
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I Have No Idea What I'm Doing, and That's Okay!
1. #ihavenoidea
I HAVE NO IDEA
WHAT I’M DOING,
AND THAT’S OK!
One designer’s startup journey as told through Instagram.
2. #ihavenoidea
How many of you have
ever felt under-valued,
under-utilized or just plain
un-happy with where your
career has gone sometime
in the past?
4. #ihavenoidea
✓ Being the first and only
designer
✓ Hiring and building a
successful team
✓ Proving the value of
design
✓ Continually growing.
Ultimate advocate for napping.
LESSONS LEARNED IN...
8. #ihavenoidea
Marketing design
Responsive design
Service design
Print
Social
Tradeshows
Interface design
Interface layout
Voice and tone
Usability
Ethnography
Project management
Prototyping
Design culture
evangelism
User Research
User Flow
Requirement gathering
Copywriting
UX process and
methodologies
Visual design
Product design
Going in with a positive attitude, lots of Swedish fish, and a few corgis.
44. #ihavenoidea
88% of online consumers are
less likely to return to a site
after a bad experience
https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate
45. #ihavenoidea
While the S&P grew 75 percent
from 2003 to 2013, [the]
Design-Centric Index grew an
astonishing 299 percent.
http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/pdf_files/TheRealValueOfDesign.pdf
48. #ihavenoidea
Keep up with
process, but
don’t lock
yourself down.
We have processes, but we also deviate from those processes.
PROVE VALUE LESSON #4
49. #ihavenoidea
IDEA
CUSTOMER
VALIDATION
PROBLEM
VALIDATION
BUILD ANALYZEIDEATE
PROTOTYPE
TEST
ENHANCE
RESEARCH
What?
Why?
Why not?
What if?
How?
Sketches
Mockups
Narratives
Notes
Stakeholder interviews
Ecosystem map
Competitive audit
Content audit
Task analysis
User surveys
User interviews
Personas
Value proposition
Key product indicators
User stories
User experience map
Taxonomies
Sitemap
Product flow
Layout
Visual style
Sound and motion
Sketches
Wireframes
Style guide
Usability tests
Interaction patterns
Moodboards
Style tiles
Mockups
Prototypes
Content
Prototypes
Working product
Functional code
Presentational code
Pattern library
Working product
Feedback system
Marketing campaign
Usage statistics
User feedback
Competitive threat
Metrics analysis
Heuristic analysis
Accessibility analysis
Improvement plan
Focus groups
Quantitative surveys
Usability tests
Card sorting
A/B testing
Eye tracking
50. #ihavenoidea
Multiple owners Requesting party Design
IDEA
or
NEED
BRIEF KICKOFF
Rinse + Repeat
IMPLEMENTATIONSIGN OFF
Web
Print
POST
MORTEM
RESEARCH
+
DISCOVERY
REVIEW
60. #ihavenoidea
Harvard Business Review
how to business
99U
creative leadership, growth, process
UIE’s All You Can
Learn Library
$23/mo for videos on UX
strategy, process, etc
61. #ihavenoidea
Mike Monteiro
the business of design
Jared Spool
the value of UX
Julie Zhuo
designing and building products
Cap Watkins
building + growing
design teams
Peter Merholz
bridging design +
product strategically
John Maeda
strategic value of design