2. 70%
âConsulto Online
antes de Comprarâ
20%
Millennials
Nuevos
Directivos
50%
âDecido en base
a Redes Socialesâ
60%
âMi trabajo lo
podrĂĄ hacer un
Robotâ
78%
âNo puedo vivir
sin MĂłvilâ
88%
Fortune 500
1955-2014
55%
âQuiero ser
Ănicoâ
65%
âMi Trabajo
TodavĂa No
Existeâ
20. Survival of the Quickest:
The Race to Become a Digital Enterprise
Philip Carter
VP, IDC European Research
18th of February, 2016
IDC Directions in Madrid, Spain
@carter_pc
22. `
22
âUp to half the world's
banks may lose out and
disappear due to failure
to keep pace with digital
disruptionâ
BBVA chairman and CEO Francisco Gonzalez
30. 30
3-D Printing
Cyber
Crime
Social
Cognitive Computing
Industrial
Internet
Sharing Economy
Digital
Disruption
Cloud
Big Data
Digital Economy
Industrie 4.0
Virtual
Reality
Digital Enterprise
Business
Model Shift
API
economy
Analytics
Internet of Things
Augmented
Reality
Information
Management
Rest APIs
Robotics
Omni-Channel
Predictive Analytics
Chief
Digital Officer
Regulation
Data Lakes
Mobility
Data
54. Automation via
intelligence and
machine learning
Skills
shortage
Inevitable
breaches
Differentiation by
Analytics
Differentiation by
Focus on Data and
Identity
Differentiation by
Services
Differentiation by
Integrated solutions
Consequences for Growth & Differentiation
Demise of
best of breed
5
67. Different Hybrids for Different
Environments
67
Hybrid Cloud â Separate
Environments
A) Hybrid Cloud â
Application Level
B) Hybrid Cloud â
âBurstingâ IaaS
C) Hybrid Cloud â Data
Tunnels
Application
Application
Application
Application
Application ApplicationApplication
SaaS
Application
Application
DATA
Application
DATA
68. The Hybrid Concept Requires More
Education
68
0% 10% 20% 30% 40%
Other / Don't know
A. An environment with multiple
hypervisors
B. Subscription to multiple external
cloud services
C. Management of various IT
resources with same service catalog
D. An environment where workloads
are portable/"burst"
E. Distinct cloud infra, linked for for
data portability
F. A mix of Public Cloud and
dedicated IT (virtualization and
Private Cloud)
NAWeakWeakBoldBoldBoldWeak
Rest of the
World
European
Resp.
Source: IDC CloudView Survey, December, 2014, n=933 Europe IT respondents
ï§ 53% agreed to weak(er)
definitions of hybrid cloud
ï§ 44% went for the bolder
concepts
69. Example of a Hybrid Cloud Success
69
IaaS Provider in NL
Web Servers
Virtual Machines with certified
SLA
IP OTT SSL secured
Tunnel
DB Back-
end
Clinic premises
Caching
device/box for
Connectivity
Sensitive
Patient
Data
Server Hardware
73. 73
PaaS Usage in Europe in 2015
Q. Does your organization
use Public Platform-as-a-
service (PaaS) Cloud
platforms for developing
and/or testing applications,
including mobile
applications?
16%
19%
21%
19%
12%
8%
6%
No, have NO plans
No, currently evaluating with Cloud-based development and/or testing
Yes, plan 1% to 5% of app dev/test in the Cloud in the next 12 months
Yes, plan 6-15% of our app dev/test in the Cloud in the next 12 months
Yes, plan 16-30% of our app dev/test in the Cloud in the next 12 months
Yes, plan 31-50% of our app dev/test in the Cloud in the next 12 months
Yes, plan more than 50% of our app dev/test in the Cloud in the next 12 months
~35% non
committed
~50% tactical
use
<15% strategic
use
Source: IDC CloudView
Survey, N= 933,
European respondents
only
âș More than half of the tactical users will
make strategic PaaS use by 2020
âș >$5 billion/year spent in Western
Europe on PaaS by 2020
76. Steps To Cloud Technology Adoption in
Western Europe
2009
Server
Virtualize
2010
SaaS for
Simpler
Apps
2011
Internal
Self
Service
Portals
2013
Public
IaaS
2013
SaaS
for
Complex
Apps
2015-2017
Hybrid
Scenarios
2015-2018
PaaS and
DevOps
76
77. ï§ Research and learn
ï§ Map and benchmark IaaS and
PaaS providers in various
geographies
ï§ Assess your developersâ skills
ï§ State objective first
ï§ Feel free to âleapâ to hybrid
SaaS, PaaS etc.
ï§ Set hard metrics for PaaS and
DevOps
Know your tools⊠âŠand pick them at the right time
Essential Guidance
7
78. Thank you for listening!
Giorgio Nebuloni
gnebuloni@idc.com
+49 (0) 69 90502 112
@gnebuloni