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Landing Page Optimization 
The focus of this teach
What is SEO? 
Search engine optimization is the process of 
influencing natural search results so that 
your web pages app...
What is Relevancy? 
Search engines are mainly focused on 
providing the best user experience by serving 
up the best possi...
Landing 
Page 
Optimization 
•Keywords & Phrases 
•Title Tag 
•Meta Description Tag 
•Image ALT Tags 
•Page Content 
•Inte...
Keywords & Phrases 
The long tail as explained by Grimlock 
Me have 
long tail, 
me more 
targeted
How 
Title Tag 
Powerful 
your 
business?
Meta Description 
How 
Powerful 
your 
business?
ALT (image) Tags 
How 
Powerful 
your 
business?
Header Tags With Keywords 
1 of 2 
How 
Powerful 
your 
business?
Page Content With Keywords 
2 of 2 
How 
Powerful 
your 
business?
How 
Internal Links 
Powerful 
your 
business?
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Basic Elements Of On-Page Optimization

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A short introduction to the elements of optimizing landing pages for the keywords you want to appear for in searches. This slidedeck was used in a presentation I gave at Tradecraft when training under Graham Hunter in Growth Marketing.

Publié dans : Marketing
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Basic Elements Of On-Page Optimization

  1. 1. Landing Page Optimization The focus of this teach
  2. 2. What is SEO? Search engine optimization is the process of influencing natural search results so that your web pages appear for keywords and phrases that you want to rank for.
  3. 3. What is Relevancy? Search engines are mainly focused on providing the best user experience by serving up the best possible matches for a search term.
  4. 4. Landing Page Optimization •Keywords & Phrases •Title Tag •Meta Description Tag •Image ALT Tags •Page Content •Internal Link Anchor Text •External Link Juice
  5. 5. Keywords & Phrases The long tail as explained by Grimlock Me have long tail, me more targeted
  6. 6. How Title Tag Powerful your business?
  7. 7. Meta Description How Powerful your business?
  8. 8. ALT (image) Tags How Powerful your business?
  9. 9. Header Tags With Keywords 1 of 2 How Powerful your business?
  10. 10. Page Content With Keywords 2 of 2 How Powerful your business?
  11. 11. How Internal Links Powerful your business?

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