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XI 2014 
Laure de Carayon 
#10 
China’s 
Digital 
Trends
#1 Hyper socialization 
« Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to 
t...
#2 Shoppermania 
24/7 
« It’s either e-commerce or no commerce in the future in China » 
Tony Chen, CDO, China&Taiwan, Gro...
#2 Shoppermania 
24/7
#2 Shoppermania 
No Limits
#2 Shoppermania 
No Limits
#2 Shoppermania 
Going Rural 
h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be
#2 Shoppermania 
Socialized
#2 Shoppermania 
Socialized
#2 Shoppermania 
« View and Buy »
#2 Shoppermania 
«Haitao»
#3 Sophistication+ 
Niche is Now 
“Chinese designers are equally entrepreneurs than they are artists. Many of them are rea...
#4 Value For Money 
Second hand
#5 Mobilization Forward 
Lifestyle
#5 Mobilization Forward 
Utility, Conveniency 
Didi Dache Kuaidi Dache
#5 Mobilization Forward 
Payment
#5 Mobilization Forward 
Payment
#5 Mobilization Forward 
Payment
#5 Mobilization Forward 
Payment
#5 Mobilization Forward 
CRM
#5 Mobilization Forward 
O2Ooooooo 
“O2O is the biggest pie in e-commerce … this is just the beginning” 
Wang Jianlin, Cha...
#6 Crowdfunding
#7 Online Finance
#8 Online Entertainment 
TV is « passé »
#9 Tech Tectonic Plates
Smart Technology 
Wearable 
headset 
Baidu 
Kuaisou 
#9 Tech Tectonic Plates
#9 Tech Tectonic Plates 
Smart Technology
#9 Tech Tectonic Plates 
Baidu Bike 
h4ps://www.youtube.com/watch?v=Gpt59iOe8-­‐Y#acRon=share
#9 Tech Tectonic Plates 
Wearables
#9 Tech Tectonic Plates 
Misfit Shine US
#10 From Sales to Economic Empires
HOW TO CONNECT WITH US 
web chinaconnect.fr 
email contact@chinaconnect.fr 
Hashtag 
#ChinaConnect 
FB.com /ChinaConnect 
...
10 China's Digital Tends
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10 China's Digital Tends

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Key Digital and Mobile Trends Shaking China's Economy and Consumption Patterns
From Social Commerce to Online Video, Mobile Payment, Online Finance, O2O or Innovation in Technology

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10 China's Digital Tends

  1. 1. XI 2014 Laure de Carayon #10 China’s Digital Trends
  2. 2. #1 Hyper socialization « Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to the one-child policy…that’s why the Chinese are looking to hang out with friends on social media. These friends act as a filter as well as curators » Sam Flemming, Ceo & Founder, CIC
  3. 3. #2 Shoppermania 24/7 « It’s either e-commerce or no commerce in the future in China » Tony Chen, CDO, China&Taiwan, GroupM, China
  4. 4. #2 Shoppermania 24/7
  5. 5. #2 Shoppermania No Limits
  6. 6. #2 Shoppermania No Limits
  7. 7. #2 Shoppermania Going Rural h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be
  8. 8. #2 Shoppermania Socialized
  9. 9. #2 Shoppermania Socialized
  10. 10. #2 Shoppermania « View and Buy »
  11. 11. #2 Shoppermania «Haitao»
  12. 12. #3 Sophistication+ Niche is Now “Chinese designers are equally entrepreneurs than they are artists. Many of them are really ambitious – they don’t just want to be appreciated, they want to win. They want to be the next Evisu, Converse or Diesel; not just in China, but in a global context. They have the knowledge and access to succeed quickly, or fail quickly and try again. Natasia Guo, Yetang Co-Founder
  13. 13. #4 Value For Money Second hand
  14. 14. #5 Mobilization Forward Lifestyle
  15. 15. #5 Mobilization Forward Utility, Conveniency Didi Dache Kuaidi Dache
  16. 16. #5 Mobilization Forward Payment
  17. 17. #5 Mobilization Forward Payment
  18. 18. #5 Mobilization Forward Payment
  19. 19. #5 Mobilization Forward Payment
  20. 20. #5 Mobilization Forward CRM
  21. 21. #5 Mobilization Forward O2Ooooooo “O2O is the biggest pie in e-commerce … this is just the beginning” Wang Jianlin, Chairman of Wanda
  22. 22. #6 Crowdfunding
  23. 23. #7 Online Finance
  24. 24. #8 Online Entertainment TV is « passé »
  25. 25. #9 Tech Tectonic Plates
  26. 26. Smart Technology Wearable headset Baidu Kuaisou #9 Tech Tectonic Plates
  27. 27. #9 Tech Tectonic Plates Smart Technology
  28. 28. #9 Tech Tectonic Plates Baidu Bike h4ps://www.youtube.com/watch?v=Gpt59iOe8-­‐Y#acRon=share
  29. 29. #9 Tech Tectonic Plates Wearables
  30. 30. #9 Tech Tectonic Plates Misfit Shine US
  31. 31. #10 From Sales to Economic Empires
  32. 32. HOW TO CONNECT WITH US web chinaconnect.fr email contact@chinaconnect.fr Hashtag #ChinaConnect FB.com /ChinaConnect Twitter.com /ChinaConnectEU Linkedin.com /company/China-Connect YouTube.com /ChinaConnectEU Vimeo.com /ChinaConnect u.Youku.com /ChinaConnectEU Weibo.com /ChinaConnectEU LauredeCarayon @Laure2Carayon

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