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  1. 1. How to Build an Effective Animated Video Marketing Strategy
  2. 2. Table of Contents 01 02-03 02 04-07 03 08-09 04 10-11 05 11-16 06 How to Create and Effective Video 17-24 07 25-28 08 29 Animated Videos Why is Video Useful in Business? Why does Video resonate better with humans? Where Can I Publish my Videos? Extra Tips Sources Why Video Works
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  4. 4. Owing to the abundant information available, the millennial generation has demonstrated the increasing issue of shortened attention spans. This younger generation is more likely to acknowledge information that contains less formal text and more visually appealing elements than their older counterparts. Marketers globally are being forced to become more concise and articulate when targeting consumers. Share this ebook f How to Build an Effective Video Marketing Strategy 3
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  6. 6. A study by Wiman and Mierhenry shows that “people will generally remember”: How to Build an Effective Video Marketing Strategy 5 50% of what they hear and see 20% of what they hear 10% of what they read 30% of what they see Why Video Works As human beings, we are Fact: “physically hard-wired to respond to movement, the intonation and pitch of voices and body language; all of which create strong emotional connections.” Share this ebook f
  7. 7. How to Build an Effective Video Marketing Strategy 6 “the brain processes visual data 600000 times faster than text.” What distinguishes video from other marketing strategies is its ability to tap into viewers’ emotions in terms of motivations and affective learning styles. Videos provide ‘greater cognitive learning,’ which is beneficial when trying to reach a wider demographic characterized by different social and professional statuses. Share this ebook f
  8. 8. How to Build an Effective Video Marketing Strategy 7 Video contains different levels of engagement as the viewer is presented with sound, color, pictures, animation, images, and words that speak to all types of people through “multiple entry points.” In addition, statistics now show that if a video is informative, the viewer “will re-watch it 2 or more times.” Audiences are therefore demanding more video across various platforms. Share this ebook f
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  10. 10. How to Build an Effective Video Marketing Strategy 9 Animation attracts attention from all types of people, Animated Videos even more so than real life images. The fictitious nature of the image draws in the audience and prompts the use of their own creativity in bringing the image to life. Animation guides spectators in an innocent and pure way, presenting the necessary context and information in an open-minded manner. Share this ebook f
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  12. 12. How to Build an Effective Video Marketing Strategy 11 Creativity has taken on a new form and it isn’t going backwards. Companies are now being pushed to expand their creative minds to produce a story that will stand out from the rest. Video animation, as a brand positioning strategy, is brilliant because it moves away from the undertone of a firm preaching. It simply shows viewers the possibilities offered, they form their own impressions. Giving customers the space they need to watch, observe, and act removes the feeling of company advertising. This produces a general positive reaction because A huge benefit of working with a DIY video platform is having the power to modify and improve your content according to the audience’s measured reactions to your finished product. “58% of consumers consider companies that produce video content to be more trustworthy.” Why is Video Useful in Business? Share this ebook f
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  14. 14. How to Build an Effective Video Marketing Strategy 13 E-mail Marketing Youtube In particular, emails can struggle to grab users’ attention as they usually omit any sort of brand information that might look like spam. However, “video can increase the reading rates of emails by 5.6%, while marketing emails including video can increase click-through-rates by 96%.” Although YouTube is the largest video-sharing site in the entire world, how do you know if it’s right for your brand? YouTube is efficient in terms of SEO. Using keywords within your video description should be a top priority to increase searches as well as links. Share this ebook f
  15. 15. “Vimeo screams professionalism in the same way that Linkedin does” If you’re looking to impress the more ‘creative crowd,’ then consider sharing your videos on Vimeo. Unlike YouTube where the Internet throws suggestions and too many options in your face the moment your video finishes, Vimeo is video marketing for the pure and focused. How to Build an Effective Video Marketing Strategy 14 Facebook Vimeo Facebook is the second most visited website, with over 500,000 viewers actively engaged on the site every day, including mobile users. Therefore, it is crucial that you ensure that any video created is displayed on the site. Moreover, Facebook allows posts to be featured on Google search, the largest search network in the world. So by incorporating your marketing video on this site, you are killing two birds with one stone, so to speak. Share this ebook f
  16. 16. How to Build an Effective Video Marketing Strategy 15 Wideo Much like Vimeo, Wideo focuses solely on the products of its users, allowing them to share videos with all users. It also includes the ability to reuse templates designed by the site and fellow wideoers. This feature allows all groups access to other brand information and creates a shared experience.
  17. 17. Because landing pages with videos increase conversion rates by 86%, it is a wise tactic to include videos on company landing pages. It has been shown that people are more likely to watch a video first when presented with the opportunity. The enjoyment of a video has also been shown to: “increase purchase intent by 97% and brand association by 139%.” How to Build an Effective Video Marketing Strategy 16 Company Websites Share this ebook f
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  19. 19. How to Build an Effective Video Marketing Strategy 18 Developing your ‘beginning’ is essential in the original planning process for making all ideas more coherent and helping the content fall into place. Define your target audience, what you want their reaction to the video to be, and its message before outlining the content and look. Identify an ‘issue’ and meticulously outline how you can solve this problem. As the beginning process is essential, you can try making a storyboard: http://wideo.co/blog/creating-a-storyboard-for-yo ur-animated-video/. The Beginning
  20. 20. How to Build an Effective Video Marketing Strategy 19 Create and tell a story. Stories convert viewers into followers. Establishing a coherent and cohesive subject matter and a flowing storyline are crucial to the success of your video, otherwise the video can look unprofessional and choppy. Font size, consistency, color, background, and text all are key elements when creating an effective and enticing video. Creating a Visually Cohesive Story: Making it Flow Share this ebook f
  21. 21. How to Build an Effective Video Marketing Strategy 20 Share this ebook f Styling your video is the next step once you’ve decided on the content and tone. Your target audience defines what types of audiovisual aspects your video will include. Animation, in particular, creates a more neutral tone that all people can relate to. It transfers knowledge to an audience, with your personality and vision shaping the video’s content and theme. For further information on how animation can improve your marketing video click the link: http://wideo.co/blog/animation-evolved-why-its-toda ys-ultimate-tool/ Click the link to see more animation ideas and implementing personal images: http://wideo.co/blog/your-videos-identity-design-tips- and-tricks/ Getting the right visuals
  22. 22. How to Build an Effective Video Marketing Strategy 21 Share this ebook f Using voiceover can bridge the gap between personalizing the video and making it professional. This can create a more finished look that accesses people’s auditory learning style, which allows them to focus on hearing and to absorb information in the best way. Viewers respond to female, male, and children’s voices entirely differently, considering each to have a different underlying tone. Voiceover presented in the third person takes on an objective tone, and this can be effective for putting forth information to an audience that will inspire trust. The voiceover shouldn’t tell the entire story; Remember not to overwhelm the viewer with too much information. Stick to the three main points that are necessary to portray. Finally, make sure you keep the voices consistent to avoid confusing the viewer. The Next Step: Voiceover When is Voiceover most effective?
  23. 23. How to Build an Effective Video Marketing Strategy 22 Share this ebook f Necessary Length of a Video One survey found that 83% of consumers state that the ideal length of a video that will inform a purchase decision is 5 minutes or less. Better yet, videos between 1-2 min attract most audience attention. For this reason, it’s important to aim to get your message across within this time-frame to ensure boredom doesn’t get the better of your audience. You do not want viewers dropping off before finishing the video and engaging in your call-to-action.
  24. 24. How to Build an Effective Video Marketing Strategy 23 Share this ebook f Consider the following comments from customer reviews: Use only High-quality images and visuals [for video marketing to consumers] Funny videos but with no nonsense Show a 360 degree view of the product! Demonstrate what the product can do! Info-rich videos are way better than blatant advertising!
  25. 25. How to Build an Effective Video Marketing Strategy 24 Call-to-action and logo Call-to-action and logo In addition to an enticing storyline that grabs and holds viewers’ attention, including a compelling call-to-action at the end of your video will ensure that viewers are not distracted from the point of your message. It is a psychological cue for humans that triggers their need to finish their interest in your company, generally placed at the end of your video. A call-to-action should not only sum up the video but also bring the serious aspect of your video to life. The key to an effective call-to-action is therefore to evoke a sense of urgency and excitement about the information and interest. You can mix and match these words to create an effective CTA Verbs Nouns and Adverbs Download Try Learn Join Sign Up Order Free Now Inmediately Today Trial Online Share this ebook f
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  27. 27. How to Build an Effective Video Marketing Strategy 27 Extra Tip Understanding how to use different colors in interesting ways is important for grabbing viewers’ attention. For example, try using colored text combined with a large white background to narrow the focus onto the call-to-action. Don’t be shy: make sure to place the call-to-action front and center. It is imperative that the call-to-action is apparent in a non-aggressive way. Remember to add your website URL and social media pages as well. Share this ebook f Extra Tips
  28. 28. How to Build an Effective Video Marketing Strategy 28 Share this ebook f To Sum it Up Make sure you appreciate your viewer’s effort and make them feel like they’ve made the right decision. In addition, ensure that you follow up on your video’s progress with metrics. This is easy to find on Facebook and YouTube and monitor how viewers are responding to it. If video is a key component of your marketing plan, it is crucial to follow up with your users and those who do choose to act on the call-to-action. This is all a part of creating an impactful video story and message.
  29. 29. Cruse, Emily. “Using Educational Video in the Classroom: Theory, Research, and Practice.” Pp. 1-24. Vidyard Marketingprofs.com. Ayaz Nanji. “The Power of Video for Businesses [Infographic].” Dave Evans, “Social media marketing.” Kafai, Yasmin B., and Kylie A. Peppler. “Youth, technology, video animation, Review of Research in Education. Pp. 1-31. Marketing techblog. Douglas Karr. “10 steps to improving video marketing.” Unbounce.com Reelseo.com. Grant Crowell. “10 Reasons Facebook Video Marketing is Valuable for Business.” Socialmediatoday.com. Pam Dyer. “20 marketing statistics that will drive 2014 Marketing Strategies.” https://net.educause.edu/ir/library/pdf/ELI7021.pdf How to Build an Effective Video Marketing Strategy 29 Share this ebook f References DIY: Developing participatory Competencies in Creative Media Production.”
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