quick 5-minute presentation for my ADV350 course.

1. Sunkist Soda Aims for ‘Awesome’ Created By: Lauren Halverson

2. New Brand Repositioning -Targets trend savvy teens and young adults -Power of Youtube, Facebook and Myspace -“Super Team Awesome” -Twist ordinary situations

3. Car Vs. Deer New Brand Repositioning “ Team Awesome” Break Dancing Grannies Sunkist Soda.com

4. 12 Ounces of Awesome “ 12 ounces of awesome pitch” -partnered with Myspace music property The List -to offer users concert listings and footage, event updates and free shows

5. 12 Ounces of Awesome -Videos were posted on Youtube -Being promoted on Twitter -Website hosts a # of contests

6. The “Flippin’ Awesome” Contest *Contest asks users to contribute their own videos or pics that they think are AWESOME for a chance to win one of 60 Flip Video camcorders *Users can also paste links to videos, pics, articles or sites they think are worthy if they don’t have their own material

7. Multiple Touch Points *Brand expects to generate two billion impressions among it’s demographic this summer * “Sunkist fans are young adults who are mobile. Live online and love music-we just can’t rely on traditional marketing.” *Use of multiple touch points with engaging content

8. Social Media Network Success “ Chocolate Rain”=success on social media networks -Posted in 07, had over 37 million views by early 2009 Power that user-generated content can have on leveraging a brand Twisting ordinary situations into hyper-fun events

9. Questions 1. Do you think that this use of non-traditional advertising will reach Sunkist’s target market and the campaign will be successful? 2. Do you think that more companies will move to non-traditional marketing in the next year because of the rise of social media networks?