This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.

1. Place cover image here
THE POWER OF PARTNERSHIPS & DATA IN
DRIVING STUDENT PLACEMENT
MPACE Annual Conference
Anaheim, CA
December 9, 2015
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2. Your Presenters
Katie Connor
Executive Director
Leeds Career Development Office
Katie.Connor@colorado.edu
Achiever-Learner-Arranger-Communication-Activator
Lauren Russo
Marketing & Career Analytics Specialist
Leeds Career Development Office
Lauren.Russo@colorado.edu
Analytical-Individualization-Strategic-Achiever-Discipline
2

3. Agenda
3
Introduction
Approach: Leveraging Partnerships & Data
The Results: Insights & Opportunities
Summary & Questions
 Partnerships with faculty, programs, and
courses
 Approach to data collection
 Leveraging new technology
 Placement and engagement outcomes
 Insights into drivers of results
 Opportunities for ongoing growth and improvement
 Overview of the Leeds School of Business
 Background and Context
 What we learned – Challenges & tips
 Questions
 Discussion and brainstorming

4. INTRODUCTION
4

5. among all U.S. undergraduate
business programs, US News &
World Report (2014)
#34
4 Areas of
Emphasis 7 Certificate
Programs
400 M.S., MBA, and
PhD.
Candidates
3,000Undergraduates
1,600undergraduates and MBAs are
engaged in mentoring with
over
1,000 professional and alumni
mentors
over
among all public university MBA
programs, Bloomberg (2015)# 35
6 Centers of Excellence
6 Cities traveled to
for career treks 10 Countries visited
on global
initiatives
750Business Minors
Leeds At-a-Glance
5

6. Mission: To prepare Leeds students for career success by providing professional
skills, real-world experience, and employer and alumni connections throughout their
education – paving the path from college to career.
Undergraduate Career
Development
Mentoring
Employer
Engagement
Career
Readiness
Internships &
Experiential
Learning
Core
Curriculum
Support
Leeds Career Development Office
6

7. 7
Where We Started:
 32% response rate to Senior Outcomes survey
 138 of 603 graduates reporting placement opportunities
 Low Student Satisfaction, as reported by Business Week (#114) and
EBI surveys
 75% don’t know who their Career Advisor is
 69% need help utilizing the online job board, Career Buffs (CSO)
2013 Goals:
 Recognition – Increase student awareness and engagement in
Career Development; better understand student interests/needs
 Responsiveness – Improve data collection and utilization
 Results – Improve student placement and internship success
2014 Goals:
 School-wide 90% Placement Challenge
 100% Response Rate goal
Background & Context

8. APPROACH:
Leveraging Partnerships and Data
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9. 9
What do we have? What do we need?
 Good relationships with Faculty and
key Academic Centers
 Undergraduate Programs with
“teeth”
 Existing Professional Development
Course
 New location and partnership with
Academic Advising
 Future commitment to Salesforce
 Combined resources of mentoring &
career development
 Strong Team
 Access to key populations
 Interim process for tracking and
reporting
 Additional requirements/incentives
for engagement and reporting
 Broader cooperation and
participation than ever before
 “Painless” approach for
collaboration
 Ability to leverage technology and
new communication channels
 Focus efforts where they will
“count”
Getting Started: Gap Analysis

10. 10
Recognition Responsiveness Results
Early Engagement
• 1st & 2nd-year Faculty
• RAP
• 1st-Year Advising
Seniors
• Capstone Faculty
• Academic Centers
• Office of Diversity
Non-Users
• Marketing students
• Diverse students
• Out-of-state students
Senior Focus
• Capstone Classes
• Academic Centers
• Undergraduate
Programs
• Senior Advising
• Technology Services
• Alumni Relations
• Capstone Faculty
• Academic Centers
• Alumni Relations/
Advancement
• Mentors
• Board Members
Identifying Strategic Partners

11. Partnerships Data
 Market Research Class – Benchmarking
data, engagement
 Capstone Classes – reach 650+ seniors
 1st & 2nd-year Courses – Use core
curriculum for early awareness
 Academic Centers & Programs – serve
400+ seniors
 Academic Advisors – Meet with all 1st-
years & seniors
 Advancement / Alumni – Events &
Connections
 Mentors & Mentoring Programs - over
1,500 students
 Technology Services & Communication –
Salesforce adoption, school-wide
messaging
 Senior Survey launched Nov. 2013
– rolling process
 Needs Assessment “pre-survey”
added to target info and
intervention
 Google Doc & Paper to collect
updates from faculty and staff
 Student Progress reports to faculty
and others
 Data Collection at senior events
 LinkedIn to fill gaps
 1st phase of Salesforce, January
2014
11
Two-Pronged Approach

12. 12
Goals:
 Better understand student perspective
 Engage target population – less engaged, lower placed (51% average)
Approach:
 “Client” for semester-long class project, spring 2014 and 2015
 Benchmarking study
 Student & employer focus groups
 Quantitative survey and results
Insights:
 Students want earlier engagement
 Students prefer requirements
 Preferred methods of communication – email from single person
 Student skills gaps – technology, sales, analytics
 Want access to more out-of-state opportunities
Partnerships: Market Research Class

13. 13
Goals:
 Access to seniors
 Connect with stragglers
 Improve data collection
Approach:
 Tailored to each faculty member
 In-class workshops
 Career readiness “requirements”
 Survey response requirements
 Faculty engagement in referrals/reporting
Insights:
 Requirements work!
 Need to provide regular placement status updates
 Need to track student participation and reporting
 Competition across divisions is good
Partnerships: Capstone Classes

14. 14
Goals:
 Early awareness and engagement
 Career and self-assessment
 Foundation for future
Approach:
 Expand existing programs in sophomore core Management
curriculum – Career Leader, Career Panels
 Add Career Labs to 1st-year World of Business course
 Career participation in required academic advising sessions
 Career Workshops in Leeds RAP
 Add Industry Exploration Fair in March – class requirement
Insights:
 Managing too many classroom visits is a challenge
 Students find assessments useful, but don’t do it on their own
 Course integration is effective; but had some kinks
 Students are positive about integrated approach
Partnerships: 1st & 2nd Year Engagement

15. 15
Goals:
 Reach low-placing populations
 Engage and understand non-users
 Build brand reputation with top students
Approach:
 Increase career content in academic Centers – Real Estate, Social
Responsibility, Entrepreneurship
 Develop customized programming for specific groups – Diverse
Scholars, Leeds Scholars, Mentoring, Leeds Ambassadors
 Outreach and partnership with Student Organizations
Insights:
 Helped build support and familiarity with office
 Allowed us to leverage relationships in high-touch programs
 Developed good connections for data collection
 Stopped competing and started collaborating!
Partnerships: Target Population

16. 16
Goals:
 Increase job opportunities for current seniors
 Increase student connections with alumni and mentors
 Increase out-of-state opportunities
 Increase opportunities in “hot” industries – sports, entertainment, fashion,
outdoor industry
Approach:
 Engage Leeds Board as swat team for jobs and internships
 Engage mentors more intentionally in placement efforts
 Add Career Treks for non-finance majors in key industries
 Board breakfasts for “yet-to-be-placed” students
 Outreach to faculty and others for jobs/connections
 Add career component to alumni events
Insights:
 Need to focus Board efforts – breakfasts were very successful
 Trek companies need an alumni champion for traction with placement
 Faculty need to be “trained” to think about career connections
 Mentors are a great resource with more capacity
Partnerships: Connections & Opportunities

17. 17
Goals:
 100% Response Rate
 90% Placement Rate
 Gain a better understanding of senior career interests and placement
Approach:
 Communication via digital screens
 Google doc/Excel tracking to identify status of each students
 Share information with Leeds staff and faculty easily to allow for
continuous updates
Insights:
 Leverage multiple sources of data (advisors, professors, LinkedIn)
 99% response rate is attainable
 Invest time/support to collecting data will provide results
 Knowledge of top hiring employers
 Identify factors that increase the likelihood of getting a job
 Color coding helps!
Data Collection: Outcomes Reporting

18. 18
Data Collection: Placement Example
Report Includes:
 Breakdown by industry, functional area, geographic region, GPA, etc.
 Shows what percent of student go to work for corporate partners (27%)
 Salary averages and breakdown
 Top hiring companies, top companies giving out offers, and top companies
for internships

19. 19
Goals:
 Gain career interests data for all class levels
 Collect internship experience data from all juniors and seniors
 Consolidate communication strategy to be more individualized
Approach:
 Build out extensive tracking needs in Salesforce.com
 Allow students to indicate interest in specific companies
 Leverage self-reported and system data about students
 Communicate to students in targeted approach (D2L, Email, In building)
Insights:
 Ability to identify students without internship experience
 Identify satisfaction factors
 Qualitative feedback to drive marketing and communication campaigns
 Leverage students wants to encourage employer engagement from ‘hot’
companies
Data Collection: Beyond Seniors

20. 20
Goals:
 Engage faculty and staff/programs in data gathering and data sharing
Approach:
 Provide a low technology option to provide updates
 Share updates with faculty and staff monthly
 Identify a person internally to act as ‘point-person’ for data collection
Insights:
 Students respond to those they have a personal relationship
 Increased awareness of services by Leeds faculty
 Many faculty and staff members were not knowledgeable about career
services and programs offered at Leeds
 Create healthy competition among academic divisions and groups
Data Collection: Encouraging Broad Engagement

21. 19
Data Collection: Monthly Placement Update

22. 22
Goals:
 Use and leverage existing technology
 Gain a better understanding on current technology
 Research additional technological tools
Approach:
 Build out integration of Qualtrics
 Identify tracking needs and metrics
 Incorporate metrics into job descriptions to hold people accountable
 Create a system of feedback mechanisms
Insights:
 Allows scalability and ability to track individual students
 Rely on data metrics, not anecdotes
 Know number of companies engaged with campus easily
 Understand attendance numbers at career events
 Invest time in training staff/faculty
Data Collection: Leveraging Technology

23. 23
THE RESULTS:
Insights and Opportunities

24. 24
2013 + Changes = 2015 Results
 Limited Data for only
32% of seniors,191
students
 Poor Results,
average of 55%
placement
 No Infrastructure for
data collection or
analysis
 No Feedback, rely on
limited and anecdotal
comments to form
opinions about
students’ interests
and needs
 Office Reorganization
 Market Research class
project to gather input
 Salesforce.com
Implementation
 Development of new
tools for Data Collection
 Partnerships with
Faculty, engagement in
the classroom at all
levels
 Automated feedback
mechanisms
 Communication &
engagement strategy
driven by student needs
and interests
 94% Undergraduate
Placement
 99%+ Knowledge Rate,
responses from 604
seniors
 94% of those placed
worked with Career
Development
 41% increase in career
advising appointments
 Engaged 80% of Leeds
students (2,578 total)
with Career
Development
 170 New Companies
engaged with Leeds
 Career interest data for
over 1,200 students
Applying Data to Achieve Results

25. 0
100
200
300
400
500
600
700
800
2009 2010 2011 2012 2013 2014 2015 2015 Goal
#ofStudents
Total # of Undergraduate Student Responses and Placement
Known # Students Positively Placed # Students for which Placement Data is Available Total # of Graduating Srs.
Knowledge
Rate
Placement
Rate
Internship
Rate
Increase in
Placement
Results: Seniors Response & Outcomes
25

26.  Instruction to over 600 seniors via Capstone Classes
 100%+ increase in Career Advising appointments since 2013
 84% of 2015 Seniors worked with CD
 Of those students reporting placement, 94% worked with CD
 800 students in World of Business completed 1+ Career Labs; 3,000 prof. assignments
 69% increase in Career Fair attendance
 Over 300 students participated in local and regional Career Treks
0 500 1000 1500 2000 2500
2011
2012
2013
2014
2015
Total Career Advising Appointments (by calendar year)
Fresh/Soph Students Upperclass Students
Results: Increased Engagement
26

27. 27
AY14
Totals
AY15
YTD
%
Change
from
AY14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Trek and Site Visit 162 263 ▲ 62% 0 0 41 22 15 10 42 38 95 0 0 0
Advising Appointments 1608 2503 ▲ 56% 17 140 427 318 172 124 357 320 229 338 42 19
Events Touchpoints N/A 3797 N/A 0 643 570 677 77 0 702 455 323 347 3 0
Info Sessions N/A 294 N/A 0 0 109 67 34 0 10 30 0 44 0 0
Mentoring N/A 922 N/A 0 643 56 121 0 0 0 37 0 65 0 0
Interviewing On-Campus N/A 410 N/A 0 0 80 196 0 0 24 47 28 32 3 0
Career Fairs N/A 757 N/A 0 0 183 0 0 0 384 0 190 0 0 0
Networking Events N/A 407 N/A 0 0 142 75 0 0 128 0 0 62 0 0
Other Event N/A 1007 N/A 0 0 0 218 43 0 156 341 105 144 0 0
World of Business N/A 2958 N/A 0
All Career Development N/A 8878 N/A 17 783 1038 1017 264 134 1101 813 647 685 45 19
Unique Advising Students 1094 1390 ▲ 27%
% of Population Served 2578 (of 3273) 79%
Results: Student Engagement Report Card

28. Student input on opportunities:
 Expanded survey to students in all 4-years
 Collected data from over 1,200 students in fall 2015
 80% of seniors are satisfied with the Career Development office
 Increased out-of-state jobs by 39%; DirectEmployers
0 100 200 300 400 500 600 700
Energy
Communications
Food and Beverage
Clothing/Fashion
Accounting
Consumer Products
Technology
Real Estate
Consulting
Entertainment/Leisure
Media/Marketing
Financial Services
Results: Better Communication & Satisfaction
28

29. 29
Sent to targeted
population:
 Sophomore and
Juniors
 Looking for a
spring 2016
internship
 Interested in
Digital Marketing
 Area of Emphasis
in Marketing
Communication Example

30. 30
FY 14
FY15
YTD
%
Change
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
# of Companies posting on
Career Buffs 1961 2225 ▲ 13% 280 403 328 357 301 283 411 370 453 501 402 337
# of Business Internships Posted 2522 2938 ▲ 16% 166 374 213 270 194 201 296 253 314 279 216 162
# of Business Jobs Posted 3128 4047 ▲ 29% 270 439 304 300 263 230 358 316 383 440 378 366
# of In-State Internships Posted 2092 2381 ▲ 14% 141 301 157 229 150 162 221 181 273 250 184 132
# of Out of State Internships
Posted 430 557 ▲ 30% 25 73 56 41 44 39 75 72 41 29 32 30
# of In-State Jobs Posted 2166 2668 ▲ 23% 189 256 192 224 184 139 205 207 265 308 251 248
# of Out of State Jobs Posted 962 1379 ▲ 43% 81 183 112 76 79 91 153 109 118 132 127 118
Results: Increased Career Opportunities

31. Response Rate:
 900+ person-hours devoted to collecting, collating, and reporting data for
seniors before Salesforce; need technology for efficiency at scale
 Partnerships with Capstones, Centers, Programs. and Academic
Advising supported data gathering
 Used LinkedIn to inform outreach and follow-up with graduates
Placement:
 Three Key Factors drive positive Placement: (overall 94%)
 1 or more Internships
 Participation in the PMP
 Mock Interview with a Career Advisor
Starting Salary:
 Area of Emphasis – Highest for Info Management, Finance, Accounting
 Industry – Highest for Energy, Consulting, Financial Services
 GPA - $1K increase in salary for every .1 increase in GPA
Student Satisfaction:
 Personalized approach and connections matter
 Outcomes matter – placements & internships
Results: Drivers of Key Metrics
31

32. 32
AY ‘14 AY ‘15 AY ‘16
Strategic
Initiatives
• Increase Engagement
• Increase Response Rate
• Improve Outcomes
• 90% Placement
• 100% Response Rate
• Better Opportunities
• Increase Internship
Participation
• Change Perceptions
• Sustain Success
Partnerships • Existing courses
• Market research class
• Capstone faculty
• Centers & Programs
• Technology services
• 1st-Year course integration
• Capstone requirements
• Board & mentors
• Academic advisors
• Junior class visits
• Sophomore course integration
• Communication team
Data • Initiated Career Interests
Survey
• Senior data collection
• Companies & industries of
interest
• Career interests for all years
• School-wide input
• Appointment & event
attendance
• Student satisfaction
• Internship progress
• Personal Business Plan for 1st
& 2nd-years
• Career needs/gaps
Technology • Google docs
• Qualtrics
• Excel
• Transition to SF
• Career Fair “app” for students
• Dedicated FourWinds
screens
• Salesforce build-out and
broad usage
• Event tracking in SF
• Qualtrics/SF integration
• Leeds “neighborhood” on
CSO
• DirectEmployers for jobs
• Communication via SF – Mail
Chimp & Soapbox Mailer
Opportunities for Continuous Improvement

33. 33
Course
Integration
• World of Business: critical
for 1st-year connections
• Integrated Semester: 800
Sophomores, Spring 2016
• Personal Business Plans:
living document & data
source
Connect
Data to
Strategy
• Continuous feedback
• Personalized service
• Increase responsiveness
• Improve efficiency
• Increase stakeholder
satisfaction
Alignment
with
Employer
Needs
• Input to curriculum
• Input to academic
advising
• Partnership with new
Communication course
• Employer engagement
score & feedback
Future Areas of Focus

34. Multi-Purpose Document:
 Allows students to reflect on
progress, conduct a gap analysis,
and set goals for the following year
 Allows us to collect data on
student needs, interests,
knowledge gaps, etc. (stored in
Salesforce)
 Input to Career Strategy – ER,
student programming, and
progress on key career milestones
All Together: Personal Business Plan
34

35. Goals
Partnerships
DataTechnology
Feedback
Start Small and Iterate
35

36. Partnerships
 Find faculty champions to work with
 Use data and comparisons to get buy-in
 Make it easy to collaborate!
 Get your team out there and get them known
 Leverage relationships – yours and others
Data Collection
 Get team comfortable with data
 Help others get involved
 Leverage existing technology
 Look for simple solutions
Technology
 Simple things make a Big difference
 Need a “power-user” or dedicated champion
 Start with the end in mind
 Integration is never easy!
 Be patient….
Other Tips!
36

37. View the 2015 Leeds Career Development
Undergraduate Placement and Engagement
Statistics infographic on the Leeds website
here
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38. 38
THANK YOU & QUESTIONS