Personal Information
Entreprise/Lieu de travail
Paris France
Profession
Director MSc. in Digital Marketing
Secteur d’activité
Education
Site Web
www.digitalmarketingstrategy.ie
À propos
MANAGING the MSc. in Digital Marketing Strategy (TCD)
CONSULTING/ TRAINING: Advising companies on digital marketing opportunities and facilitating managerial workshops on digital marketing strategies and tactics at executive level.
Topics include Digital Marketing Strategy, Brand management, behaviour of the connected consumer, social media marketing, SEO and SEA
LECTURING in Digital Marketing, Social Media Marketing, Brand Management at Master and MBA level.
RESEARCHING digital business model eco-system, credibility of e-Wom, influence and Social Network Sites, Virtual and fictional brands, rebranding
Mots-clés
rebranding
corporate branding
branding
brands
fictional brands
virtual worlds
reverse product placement
brand equity
muzellec
marques
brand
digital marketing
startup
business model
apps
retail
children
mobile marketing
moments of truth
google
television programs
*product placement
brand awareness
facebook
social media marketing
fan pages
film
brand definition
essca
freemium
internet
two sided networks
web business model
product placement
second life
brand management
brand precession
virtual brands
brand architecture rebranding reputation case stud
corporate brand muzellec
b2b branding
mergers and acquisitions
corporate reputation
brand naming
brand image
brand identity
guinness
diageo
brand name
changement de nom
marq
Tout plus
Présentations
(3)Documents
(13)Personal Information
Entreprise/Lieu de travail
Paris France
Profession
Director MSc. in Digital Marketing
Secteur d’activité
Education
Site Web
www.digitalmarketingstrategy.ie
À propos
MANAGING the MSc. in Digital Marketing Strategy (TCD)
CONSULTING/ TRAINING: Advising companies on digital marketing opportunities and facilitating managerial workshops on digital marketing strategies and tactics at executive level.
Topics include Digital Marketing Strategy, Brand management, behaviour of the connected consumer, social media marketing, SEO and SEA
LECTURING in Digital Marketing, Social Media Marketing, Brand Management at Master and MBA level.
RESEARCHING digital business model eco-system, credibility of e-Wom, influence and Social Network Sites, Virtual and fictional brands, rebranding
Mots-clés
rebranding
corporate branding
branding
brands
fictional brands
virtual worlds
reverse product placement
brand equity
muzellec
marques
brand
digital marketing
startup
business model
apps
retail
children
mobile marketing
moments of truth
google
television programs
*product placement
brand awareness
facebook
social media marketing
fan pages
film
brand definition
essca
freemium
internet
two sided networks
web business model
product placement
second life
brand management
brand precession
virtual brands
brand architecture rebranding reputation case stud
corporate brand muzellec
b2b branding
mergers and acquisitions
corporate reputation
brand naming
brand image
brand identity
guinness
diageo
brand name
changement de nom
marq
Tout plus