Rm world-report-2017-flyer- laurent vanat

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2017 International Report on Snow & Mountain Tourism, by Laurent Vanat - Overview of the key industry figures for ski resorts

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Rm world-report-2017-flyer- laurent vanat

  1. 1. Over the years, the International Report on Snow & Mountain Tourism has gained worldwide recognition. It has become a reference in the industry, conferences and TV interviews. 9th edition covers all countries in the world offering open air ski areas, featuring 69 country summaries. Despite in many western countries, the 2015/16 winter season ended on declining figures, the number of skiers worldwide is continuing to grow. While the western ski market is flattening, some eastern markets are developing. Major 2 are China and Russia. However, in these developing markets, the ski consumption per skier is still much lower than it used to be on traditional markets, resulting in an overall stagnant skier visits number. Various actions started sooner or later to try stopping stagnation of attendance (when not a decrease) at the ski resorts. However today, we realise that, although some actions have borne some fruit, they are still insufficient to stop the erosion of attendance and customer base at Western resorts. The ski industry still needs to do better to improve customer’s experience. And maybe the good news is here. There is still a lot of room for improvement and imagination at ski resorts. And having a look at what happens worldwide in the industry may be a source of ideas and inspiration. The report can be downloaded for free from website www.vanat.ch “Publications” page.
  2. 2. Following contributors participated to support financially the work of updating the 2017 report: AEROPORT INTERNATIONAL DE GENEVE, Switzerland, AHO Kari Jussi, Finland, ALBERS Kees, Netherlands, AMADEUS DISTRIBUTION SARL, Switzerland, ASSOCIATION POUR LE DEVELOPPEMENT DU NORD VAUDOIS, Switzerland, ATOUT FRANCE, France, AUDET Sylvain, Canada, BEIJING ANTAEUS SKI RESORT INVESTMENT & MANAGEMENT CO LTD, China, BELALP BAHNEN AG, Switzerland, BERGBAHNEN AG KITZBÜHEL, Austria, BUREAU SUISSE DE PREVENTION DES ACCIDENTS, Switzerland, CLUSTER MONTAGNE, France, DGA / DIENER GUIRARD ARCHITECTURE, France, DIABLERETS VRAI VILLAGE DE MONTAGNE, Switzerland, DOMAINES SKIABLES DE FRANCE, France, ECOSIGN MOUNTAIN RESORT PLANERS LTD, Canada, EFICEO ETUDES MARKETING ET SOCIO-ECONOMIQUES, France, FERRER Milena, Bulgaria, FINNISH SKI AREA ASSOCIATION, Finland, FLAGESTAD Arvid, Norway, FRITZ Oliver, Austria, FUX Willy, France, GARAVENTA AG, Switzerland, GOTO Yoichi, Japan, INTERCONSULTING, Switzerland, INTERNATIONAL SKI FEDERATION, Switzerland, JULEN Hans-Peter, Switzerland, KÜNZLE FIDUCIAIRE ET GERANCE SA, Switzerland, LEITNER AG SPA, Italy, LENK BERGBAHNEN, Switzerland, MANAGEMENT CENTER INNSBRUCK, Austria, MERMOD Eric, Switzerland, MISSON Sylvie, Switzerland, MND GROUP, France, MONTENIUS CONSULT, Germany, PROMOCIONS TURISTIQUES DE LA VALL, Spain, REMONTEES MECANIQUES SUISSES, Switzerland, RUKASKESKUS OY / PYHÄTUNTURI OY, Finland, SAVOIE MONT-BLANC TOURISME, France, SERVICE DU DEVELOPPEMENT ECONOMIQUE, ETAT DU VALAIS, Switzerland, SITOUR FRANCE, France, SYNDICAT NATIONAL DES MONITEURS DU SKI FRANCAIS, France, TATRY MOUTAIN RESORTS AS, Slovakia, TELEVERBIER, Switzerland, WERLEN Lionel, Switzerland, WINTERSTEIGER AG, Austria, YONGPYONG RESORT, Korea, South
  3. 3. Evolution of skier visits per region (millions) Although data collection within the industry is not always well organized and yearly number of visits may vary due to weather conditions, for several years the estimate has been an overall draw of approximately 400 million skier visits worldwide. The assumption is that the total figure has been stable over the last 10 years, as major mature markets experienced reduced growth (when not experiencing a dramatic decline as with Japan), while other markets were emerging. The chart above appears to confirm this assumed trend, and reflects the evolution of skier visits in those countries considered to be a large sample of the most significant industry players over the last 15 years. Worldwide attendance
  4. 4. Repartition of skier visits worldwide The Alps are the biggest ski destination in the world, captur-ing 43% of skier visits. The second biggest destination is America (mostly North America), accounting for 21% of skier visits worldwide. Asia & Pacific used to have the same market share as America. However, the continuous decline of the industry in Japan has still not been replaced by the growing ski market in China. Northern, Southern and Western European non alpine countries (grouped under the label of Western Europe) also attract 11% of the market, even if skier visits are spread primarily over a large number of small resorts. Regional distribution of skier visits
  5. 5. Distribution of skiers by region of origin The total number of skiers worldwide is currently estimated to be around 130 million and seems to be growing, thanks to the development in Eastern Europe and Asia. Although some countries have no ski areas (in some instances only ski domes), they have skiers who ski abroad. This chart, comparing to skier visits, clearly shows the regions that are ex-porters of skiers and those that are recipients. The Alps is the most internationally visited ski destination, attracting most of the inbound-skier travel. Even though it hosts 43% of skier visits, it only produces 15% of the skiers. No other region has such a high proportion of foreign visitors. Skiers per region of origin
  6. 6. Skier visits per country (5-year average, in millions) France, Austria and the United States top the list of countries with the most lifts, with about 3’000 each. They are also the countries posting the highest total skier visit figures, with more than 50 million each, and France now for the first time ranks first on a 5-year average, before United States, that used to occupy the top rank up to now. The Austrians, Swiss and Norwegians are the populations with the highest participation rates, with 25% or more of the population participating in skiing. However, since they benefit from much larger populations, the United States, Germany and Japan account for the highest number of national skiers. Top 20 countries

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